Analysis on the Advantages of Miss China Tourism Global Competition

1. As China's own top international brand competition, the Miss China Tourism Global Competition's trademark was officially registered in the State Trademark Office of China, which was guided by the China National Tourism Administration and fully supported by the propaganda, tourism and cultural authorities at all levels in various provinces and cities. Strong authority, high credibility, wide coverage, long activity cycle, standardized operation mode and good brand image.

2. Cultural industry is the last sunrise industry in 2 1 century. Now more and more cultural activities are paid more and more attention, and its social and economic benefits are becoming more and more remarkable.

3. Turn on the CCTV program. In recent years, advertisements in cities all over the country have become a common practice. Improving the visibility of cities and how to awaken local hidden resources have become important contents of urban development in various regions.

4. As an international cultural exchange platform, Miss China Tourism Global Competition provides a rare historical opportunity for local governments, creates a brand-new concept of managing cities and marketing strategies for urban tourist attractions for cities and governments, and at the same time breaks through the competition and wins valuable potential energy and resources.

The sensational effect of the competition has brought great commercial potential. As a mature international competition with a national name, during the competition, the competition has become an unprecedented fashion event through various forms of publicity and hype such as newspapers, television, internet, DM advertisements and posters. Its shocking attraction will be within the sight of the whole region and the attention of the society, which will have an inestimable effect on the establishment of corporate image, brand awareness and reputation promotion. The brand image of enterprises and the charm of competition activities complement each other. The ingenious operation and integration of the charm contest and the industry characteristics of the sponsoring enterprises will undoubtedly attract the attention of many consumers and create unlimited commercial potential.