CC hunting car rolls off the production line, FAW-Volkswagen: You promised to buy it!

Auto-First|Liang Shuyi

On August 24, the new CC rolled off the production line at the FAW-Volkswagen Changchun factory. It is worth mentioning that this time FAW-Volkswagen It also brought the long-awaited CC hunting vehicle.

The only domestic B-class station wagon

Although domestic consumers are still unfamiliar with the term hunting vehicle, it has been popular for several years in overseas markets, especially the European market. In ten years, its English name was "Shooting?brake", which was first used for carriages specially used for hunting. And if you look at it now, the most popular understanding of a hunting vehicle is a station wagon. It has a larger trunk space than a traditional sedan, and its loading capacity is closer to that of an SUV model, while still retaining the low wind resistance of a sedan model. and driving quality.

In fact, Chinese people have always shown infinite love for station wagons, especially car lovers who do not regard cars as simple travel tools. In their minds, the advantages of station wagons are by no means limited to Stronger loading capacity is more of a feeling, or it is a type of car that can show its own uniqueness.

Of course, there are not many station wagons available to consumers in the Chinese market. Most of them are imported models with relatively high prices, such as Audi RS6 Avant, Audi A6 Avant, Audi A6 allround, Volvo V60, Volvo V90... just like this, station wagons seem to have become a symbol of "strength" and are further sought after by consumers.

What is certain is that the major car companies are by no means unaware of the calls for station wagons from a large number of consumers on the Internet, but they have no cars to go out with, or they don’t have the guts to try. That’s the case. , the FAW-Volkswagen CC hunting car that rolled off the assembly line this time demonstrates FAW-Volkswagen’s determination to deeply explore the Chinese market, and reflects FAW-Volkswagen’s keen insight and decisive execution. What needs more attention is that the CC hunting car is currently the only domestically produced B-class station wagon.

Why did you choose CC

As we all know, FAW-Volkswagen currently has two B-class cars under its Volkswagen brand. One is the Magotan, the leader in the market segment, and the other is the Magotan. One is CC, so why did the launched station wagon not choose Magotan, a best-selling car, but chose CC, which did not perform well? After all, both models are available in hunting versions overseas.

From the perspective of Auto-First, first of all, what FAW-Volkswagen values ??is CC’s status in the world. Although CC’s sales in the terminal market are not strong, it seems that no one will not recognize this “most beautiful car”. VW".

As early as 2008, the first launch of Passat CC was a sensation, and its frameless doors and elegant body lines also fascinated thousands of consumers. By 2010, FAW-Volkswagen officially produced this model in China, which made CC well-known to a large number of consumers. It was also called "the most beautiful Volkswagen" by consumers because of its good looks. At that time, CC car owners even surpassed ABB car owners. .

In addition, the current sluggish situation of CC is also the reason why FAW-Volkswagen launched a new hunting version model. Auto-First noticed that although the new generation CC launched in 2018 has a more fashionable appearance design, its performance in the terminal market has been mediocre since its launch, with monthly sales of only more than a hundred vehicles becoming the norm. The main reasons why CC fell from the "altar" are the "cold winter" in the car market and ABB's price war. After all, CC is currently the most expensive domestic B-class car besides luxury brands. Even with all its beauty, it cannot hide its "high price". The pain caused by the "lower price" price.

CC is like the contestants on the "I Am a Singer" program. Although they are no longer popular, they have never been forgotten by the world and can create waves again after their second debut. Likewise, how can one revitalize CC without losing its vitality? The hunting version seems to be a good choice.

In comparison, Magotan has been successful enough, and even if it launches a hunting version, how different will it be from Volkswagen's imported car brand Welan? What is the difference between Tanyue and Tiguan? It really doesn't mean much.

Will anyone really pay for the CC Hunting Vehicle

First of all, as early as when the body-in-white of the CC Hunting Vehicle rolled off the production line, there was no shortage of people on the Internet who wanted to pay for their feelings. speech, but whether they will actually fulfill their promises is an uncertain factor. After all, the "Sentimental Party" has broken its promises more than once.

In fact, as the largest European manufacturer, almost all of Volkswagen’s models have been recognized by the end market, and Volkswagen brand station wagons have been regarded as classics time and time again, such as the former Santana station wagon. and the performance model R36. It should be noted that although the Santana travel version is verbally praised, its sales performance is far inferior to that of the sedan version of the same period; and although the R36 has now become a recognized "financial tool", this is all a thing for another time. How many people will choose it over ABB, so why not worry about the VR6 "magic machine"? So what about Biscay Blue?

Auto-First noticed that in recent years, both FAW-Volkswagen and SAIC-Volkswagen have also tried station wagons, such as FAW-Volkswagen Weiling and SAIC-Volkswagen Langjing. Among them, Weiling has been reduced to a marginal model in the terminal market since its birth, while Langjing ended its short product cycle early.

Of course, in the eyes of most "sentiment party", these two cars are not authentic enough and are not pure station wagons.

However, it is worth mentioning that the Weilan, a Volkswagen imported car model, is still on sale, and the terminal price of the 380TSI model is not very different from that of Magotan and Passat, but its sales volume is not as good as the latter. A fraction of the total, so the words of the "Sentimental Party" may not be credible.

In the view of Auto-First, perhaps sentiment is just a slogan, and sedans are the real story of the Chinese people. After all, starting from the 1980s and 1990s when China's automobile industry began to explode, sedans It has always been a symbol of high-end cars. Not only that, the pursuit of the most popular sedan among Chinese people is also derived from strange sedans such as Sidi, Tiida, Peugeot 307 sedan, POLO sedan, etc. Coincidentally, these models are incredible nowadays. Actually, they achieved good results at that time. Therefore, sedans are the direction that Chinese people are pursuing, and they can also be called China’s unique car culture.

Since feelings are unreliable, will the CC hunting vehicle still be successful?

Maybe...

Firstly, the price of the FAW-Volkswagen CC hunting car will be almost the same as that of the CC sedan. This will give the space for hunting cars Consumers who just need it will pay for it. After all, this is almost the cheapest B-class station wagon in the end market.

Secondly, the appearance of the FAW-Volkswagen CC hunting vehicle is online. As the most important selling point of CC, the appearance has always attracted the attention of the target group, and the appearance of the CC hunting vehicle is compared with that of the CC The sedan version is almost even better, and because the CC itself has relatively rounded lines, the rear of the hunting version does not have the hard-edged lines of a traditional station wagon, leaving consumers with a surprising The "buttocks" that people are fascinated by.

Of course, although the "emotional theory" is not credible, Auto-First is still very optimistic about the CC hunting car. The reason for its optimism is naturally due to its excellent product strength. However, in the end, The answer still needs to be given to consumers, and whether it succeeds or fails, this bold attempt of the FAW-Volkswagen CC Hunting Vehicle will still leave an indelible mark on the relatively boring Chinese auto market.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.