Development trend of marine tourism

With the gradual deepening of the structural adjustment of tourism products and the gradual maturity of the tourism market, the world marine tourism presents the following trends: American futurist Ganheman predicted the fourth wave of human social development as a "leisure era". With the arrival of the leisure era, leisure experience has become a major feature of tourists' consumption demand. The good environment and rich content of marine tourism can provide special experiences and feelings for tourists' leisure. In order to meet this market demand, in the future development of marine tourism, the leisure function of tourism products will be continuously enhanced, so that tourists can enjoy folk customs, culture, art and other unlimited leisure fun while enjoying the gift of nature, which will also greatly extend the average stay time of tourists and increase the rate of revisiting.

Innovation is the source of development. With the gradual improvement of market maturity, new demand characteristics are gradually highlighted. In order to seek the sustainable and stable development of marine tourism, it is necessary to innovate and adjust in time according to market changes to enhance comprehensive competitiveness. The innovation of marine tourism is mainly manifested in planning and development, business model, product design, marketing management and so on.

The total revenue of global marine tourism is about $250 billion, accounting for 1/2 of the total global tourism revenue. Among the 40 famous tourist destinations in the world, 37 are coastal countries or regions, and the total tourism revenue of 37 coastal countries accounts for 865,438+0% of the total global tourism revenue. With the vigorous development of marine tourism, a large number of internationally renowned resorts have emerged around the world, such as Hawaii, Maldives, Bali, Phuket, Saipan, Okinawa and Jeju Island. The influence of these islands in the world is closely related to their superior natural conditions and scientific and rational development concepts.