What does Ctrip mainly rely on for profit?

1, the hotel booking agency fee is basically obtained from the profit discount return of the destination hotel;

2. The agency fee for air ticket booking is obtained from the customer's booking fee, which is equal to the difference between the customer's booking fee and the airline ticket price;

3. Ctrip membership card;

With this card, you can enjoy various benefits of Ctrip VIP members, such as exclusive hotel discount, air ticket discount and holiday discount, including 1000 holiday travel preferential routes enjoyed by more than 3,000 special merchants nationwide and high consumption discounts for catering and entertainment.

4. Reservation of train tickets and air tickets;

Ctrip's function of booking airline tickets and train tickets at the same time is the first time in the domestic online travel industry. This function comes from in-depth observation of users' behavior habits, innovatively comparing the prices of air tickets and train tickets on the same page, changing the traditional single booking page mode of train tickets and solving the problem of difficult price selection. Ctrip can earn management fees and traffic fees from it.

Extended data:

Tiger Securities analyst, a US stock brokerage, said in an interview that Ctrip's net revenue in the fourth quarter of 20 15 exceeded Wall Street's consensus expectation of 28120,000 yuan by 2%.

Broken down by business, the total ticket revenue in the fourth quarter of 20 15 was12.44 million yuan, accounting for 43% of the total revenue, up 6 1% year-on-year, compared with 40%-50% previously expected, and the ticket business greatly exceeded expectations.

Another highlight of Ctrip is the decline in expenditure, benefiting from the merger. Ctrip's sales and marketing expenses in the fourth quarter of 20 15 were RMB 849 million, accounting for 29% of Ctrip's net turnover, which was lower than 36% in the same period of 20 14.

Ctrip, the 20 16 first quarter guide shows that revenue increased by 75%-80% year-on-year. Although it greatly exceeded expectations, it was the combined income. Now Wall Street expects the growth rate of' Where to Go' in the first quarter to be 65,438+003% year-on-year, but the financial report of' Where to Go' does not give any guidance for the first quarter.

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People's Network-Where did Ctrip's profit go? What play is it?