What are the characteristics of online celebrity travel live broadcast?

Multi-level display of tourism products and services. Compared with traditional marketing methods, online celebrity travel live broadcast does have the characteristics of multi-level display of tourism products and services. Under the guidance of the anchor, the audience can feel the surrounding environment and service facilities of a hotel "in an immersive way", which is more vivid and intuitive than VR house viewing and other functions, and has more reference value before purchasing. A good tourist anchor can not only lead the audience to visit the great rivers and mountains in China, but also let them experience the local customs. Live broadcast, in the form of video, gives the audience a more direct sense of participation, which is incomparable to words and pictures.