Characteristics of tourism behavior

Tourism behavior refers to the characteristics of tourists' choice of tourism destination, tourism season, tourism purpose and tourism mode, as well as the characteristics of tourism consciousness, tourism effect and tourism demand closely related to it (Zhou Shiqiang, 1998). In tourism research, tourists, as the main body of tourism and tourism research, have always been valued by scholars from all over the world (Wang Degang, 1999). The research on tourists' behavior in various countries is mainly carried out from the perspectives of economics, sociology, anthropology and psychology (Dai Bin,1999; Wang Degang, 1999). The concept of tourism behavior has broad sense and narrow sense. Tourism behavior in a broad sense refers to the spatial movement, entertainment activities and related life behaviors of tourists in a complete tourism process, including the specific tourism content from the place of residence to the destination and the eating, living and buying behaviors during this period, that is, the six main links of tourists' eating, living, traveling, traveling, shopping and entertainment belong to tourism behavior. In a narrow sense, tourism behavior mainly refers to the specific recreational activities carried out by tourists at the destination, that is, the part of behavior content closely related to the nature and characteristics of tourism geographical environment. Tourism behavior is the most basic symbol of tourists, with different levels and types. Tourism behavior analysis is the basis of understanding and forecasting the tourism market.

This book aims to trace the behavior characteristics of inbound tourists in China in recent years, summarize the behavior characteristics, temporal and spatial laws and marketing strategies of modern tourists through theoretical discussion on tourists' behavior and marketing strategies, and try to systematically reveal the research status, market research, influencing factors, behavior patterns, decision-making evaluation, temporal and spatial laws, market segmentation and marketing strategies of modern tourists' behavior. Theoretically, this paper tries to establish a theoretical system of tourism behavior and marketing strategy with modern tourism behavior research as the main body, and tries to combine theoretical analysis with practical application in methods, so as to provide some practical scientific basis for the management strategies of China tourism institutions and tourism enterprises.