What is the market prospect of mountain sports tourism?

In foreign countries, mountain sports tourism has been a hot spot for leisure and holiday for many years. In 20 19, the number of global mountain tourists reached12.2 million, and the global mountain tourism revenue reached10.36 trillion US dollars, with an annual growth rate far exceeding the overall growth rate of tourism. Among them, Europe, as a major consumer market and tourist destination, receives about 55% of the world's mountain sports tourists; As an emerging market, Asia has just entered the mainstream vision. China, Nepal and other countries, backed by the Qinghai-Tibet Plateau, the roof of the world, have attracted extreme mountain sports enthusiasts from all over the world and received about 65,438+08% of tourists from all over the world, with great development potential.

However, in the domestic market, mountain sports tourism is still in a brand-new field. At present, the destinations of high-end mountain sports tourism are mainly concentrated in plateau areas such as Chongqing, Sichuan and Yunnan. Relying on the natural mountain environment, beautiful natural ecological landscape and unique mountain folk resources, it has been warmly sought after.