What is the core technology of tourism product development and design?

Tourism product development and design-China tourism product development and design expert-Beijing Lv Wei Chuangjing Planning and Design Institute believes that recreation design technology is the core technology of tourism product development and design. Traveling is like watching a play; Tourists watch plays all day and take part in them at the same time. Therefore, the design of recreation mode is to write a script for the whole tourism drama.

Leisure is the way to travel. Play is a popular saying, including all the amusement processes after a trip; Among them, the boring journey, how to turn it into a fun-filled journey, the exciting rhythm and way, the way of viewing, leisure and amusement in scenic spots, the participation in destination life, the characteristics and customs of night entertainment, catering, the theme of accommodation and entertainment arrangements, etc. Make tourism a way of life, a whole process of experience and entertainment.

The first concept of recreation mode design-the concept of experiencing the whole life style: tourists begin to enter the excited state as soon as they go out, and gain unique feelings in the whole process of eating, living, traveling, traveling, entertainment, shopping, physical therapy, learning and enlightenment; At the same time, tourism design, as a brand-new lifestyle, meets the needs of tourists, seeks the change of life roles and lifestyles, and forms a brand-new tourism life experience and agitation.

The second concept of recreation design-situational dramatization and product concept: as far as possible, the viewing object, landscape environment and cultural life environment are contextualized and dramatized, forming a special aesthetic artistic conception, creating dramatic conflicts, producing exciting and passionate effects, and gaining special life enjoyment during the journey; It is necessary to turn the processes of viewing, amusement, entertainment, catering, accommodation, leisure sports, recuperation and rehabilitation into realizable service products, realize effective transactions and achieve the purpose of market consumption. Tourism product design is the most important link in the development of tourism. A successful tourism product design needs to meet four standards: accurate positioning, outstanding core attraction, suitable play mode for tourists and reasonable input and output. Under the same conditions of resources and market factors, various possible results can be produced through the design of tourism products.

Forward-looking Industry Research Institute pointed out that there is a complete set of methods for designing tourism products. First of all, we should be able to choose the tourist value point of the tourist destination, which is the core competitor of a tourist product. Innovation is the only way for the development of powerful groups. The purpose of innovation is to lead the new tourism consumption demand. Innovative design consists of three parts: innovative theme, innovative content and innovative form. The grade design of tourism products is to design tourism products according to the three standards of tourism products and three quantitative standards of tourism products, which are divided into primary design, intermediate design and advanced design. It is unrealistic to mechanically divide the three-level design. The reality must be that different standards of primary, middle and advanced are intertwined. The advantage of this mechanical distinction is that on the one hand, it has a clearer understanding and mastery of the design of tourism products, on the other hand, it lays the foundation for formulating the evaluation standards and charging standards of tourism product design in the future.