How does Korea empower tourism with culture?

How does Korea empower tourism with culture?

Culture is the soul and the core of all marketing human nature and touching people's hearts. Therefore, the common expression in the cultural tourism industry is: culture is the soul, tourism industry is the forerunner, and agricultural industry is the core.

Cultural empowerment tourism, one is cultural productization and the other is product media.

Cultural industrialization, on the one hand, is to productize cultural expressions; On the other hand, cultural packaging of specific products makes products have creative forms, cultural connotations, brand stories and personalities.

Media, that is, products with cultural characteristics and characteristics, need to conform to the characteristics and methods of current Internet communication. On the one hand, it has high face value and exquisite design; On the other hand, it has a traffic interface, which is the linker function. For example, the QR code is essential and can be traced with one button. You can participate in interaction and exchange online and offline circles with a sweep.

See how South Korea does it and what it can learn from it. The word Korean Wave is a good example.

Young people in China are deeply touched, from drama chasing to movies, from beauty to fitness, from songs to men and women, from shopping to plastic surgery.

According to the Korea Statistical Tourism Knowledge Information System, the average annual growth rate of foreign tourists visiting Korea in recent 10 years is 10%, and the number of foreign tourists visiting Korea reaches150,000 every year.

In many countries, the Korean wave craze promotes Korean wave experience consumption through pop music, TV series, variety shows and beautiful industries. At present, the economic income of Korean tourism has reached 17.8 trillion won (about RMB 106 billion yuan).

Culture is an industry, so is tourism. Culture can provide contents and scenes for tourism, and tourism can carry many cultural contents and scenes. Culture gives people a deeper feeling, more experience and thinking in the process of traveling.

Welcome to share. Qin Zhiyong W: Marketing Qzy drank a cup of tea, sang a song and wrote a few paragraphs. Now he is walking in the scenic spots and beautiful countryside of China.