What are the factors that affect tourists' buying behavior?

The purchase behavior of tourists refers to the actual behavior of tourists to exchange money for tourism products and services in order to meet their tourism needs and driven by tourism motives. Tourists' buying behavior is influenced by tourists' personality, social factors and environmental factors, showing different buying behaviors. The purchase behavior of tourism consumers depends on social, political, economic, cultural and individual factors. The factors that affect tourists' buying behavior are:

1, personal income level of tourists.

Purchasing power is one of the preconditions for the emergence of tourism shopping demand, which directly affects consumers' purchasing decisions in the shopping process. The higher the economic base of tourism consumers, the higher the frequency of purchasing behavior, and vice versa.

2. Gender differences of tourists.

In the process of traveling, men and women show different values and purchasing preferences because of their different physiological and psychological characteristics and social roles.

3. The age difference of tourists.

Tourism consumers of different ages have different preferences for tourism products. Under normal circumstances, young people are energetic, lively and active, and have a strong interest in modern high-tech products or stimulating products; Middle-aged and elderly people have higher requirements for product quality, comfort, grade and practicality, and the consumption frequency and probability are relatively low.

4. The education level of tourists.

Different educational levels have different demand behaviors when they produce purchase behaviors. This difference lies in that the higher the cultural and educational level of tourism consumers, the higher their appreciation taste when choosing tourism products.

Tips: The above explanations are for reference only.

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