20 14 10 1 tourism survey and statistics

The main functions are as follows:

(a) to study and formulate the principles, policies and plans for the development of tourism, study and solve major problems in the operation of tourism economy, organize the formulation of tourism laws, regulations and standards and supervise their implementation.

(two) to coordinate the implementation of various tourism-related policies and measures, especially holiday tourism, tourism safety, tourism emergency rescue and tourism insurance, to ensure the normal operation of tourism activities.

(three) to study and formulate the development strategy of the international tourism market, organize the publicity and promotion activities of the overall image of national tourism, and organize and guide the development of important tourism products.

(four) to cultivate and improve the domestic tourism market, study and formulate strategic measures to develop domestic tourism and guide the implementation, supervise and inspect the order and service quality of the tourism market, accept complaints from tourists and safeguard the legitimate rights and interests of tourists.

(five) to organize the general survey of tourism resources, guide the planning, development and construction of key tourist areas, and organize tourism statistics. The National Tourism Administration of the People's Republic of China (hereinafter referred to as the National Tourism Administration) is a directly affiliated institution in charge of tourism in the State Council. The National Tourism Administration has seven departments, namely: Office (Comprehensive Coordination Department), Policy and Regulation Department, Tourism Promotion and International Liaison Department, Planning, Development and Finance Department, Quality Regulation and Management Department, Personnel and Labor Education Department and Veterans' Office. The National Tourism Administration has six directly affiliated units, namely: National Tourism Administration Service Center, National Tourism Administration Information Center, china tourism association, China Tourism Newspaper, China Tourism Publishing House and China Tourism Management Cadre College.

There are many definitions of English learning tourism, which are introduced as follows:

(1) concept definition. The purpose is to provide a theoretical framework to determine the basic characteristics of tourism and distinguish it from other similar and sometimes related but different activities. Internationally recognized definition of Astor S, 1942, Swiss scholars Hanvolk and Klapf pointed out that tourism is the sum of phenomena and relationships caused by non-settlers' travel and temporary residence. If these people win, they will not stay here forever, and usually they will not. Don't engage in activities that make money.

(2) technical definition. It is used to provide tourism information for statistics and legislation. The meanings or limitations provided by various definitions of tourism technology have been widely used at home and abroad. Adopting this definition helps to standardize the collection of comparable international tourism data. The technical statistical definition recommended by the World Tourism Organization and the United Nations Statistical Commission: Tourism refers to an activity that leaves its usual environment and goes to some places for leisure, business or other purposes and stays there for no more than one year. Tourism purposes include six categories: leisure, entertainment and vacation; Visit relatives and friends; Business and professional visits; Medical care; Religion/worship; Others.

(3) The definition of communication. Germany Mangan 1927? Rhodes' definition of tourism, in a narrow sense, refers to people's communication in different places in order to meet the needs of life and culture or various desires as consumers of economic and cultural goods. Note: This definition emphasizes that tourism is a social activity.

(4) Definition of purpose. In 1950s, the definition of tourism by the Institute of Tourism of Vienna University of Economics in Austria can be understood as people's temporary leisure activities in different places, mainly for self-cultivation; Secondly, travel for reasons of education, knowledge expansion and communication; It is to participate in one kind or another of organizational activities and change related relationships and functions.

(5) The definition of time. 1979, Martin? When Dr. Borui gave a lecture in China, he defined travel as a pleasant trip and stayed in a country for at least 24 hours. Note: This definition emphasizes a statistical standard of international tourists from all countries: length.

(6) Definition of interrelation. 1980 Bert? Mackintosh and Sheikh? According to Gelber's definition of tourism, tourism can be defined as the sum of all phenomena and relationships generated by the interaction among tourists, tourism enterprises, host government and residents in the host region in the process of attracting and receiving tourists and their tourists. Note: This definition emphasizes various phenomena and relationships caused by tourism, that is, the comprehensiveness of tourism.

(7) the definition of lifestyle. 65438-0985 Chinese economist Yu Guangyuan defined tourism as a short-term special lifestyle of residents in modern society. This lifestyle is characterized by being far away from home, being amateur and enjoying.

(8); Entertain China. com。 The connotation of tourism-tourism is a recreational activity that people carry out in non-settled cities, villages, scenic spots and resorts around ecological, cultural, leisure and entertainment functions. Tourism-the extension of tourism should include: tourism destination, tourism industry, tourism projects, tourism products and a series of categories from big to small.

2. Tourism survey and statistical methods

Although it is cloudy today, I am in a good mood because my parents took me and my aunt to play in Qujiangchi Ruins Park.

: 3. Introduction of Tourism Survey and Statistics Course

1. main subjects: economics, business administration.

2. Main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, introduction to tourism, tourism economics, hotel management principles, tourism resources and development.

3. Main practical teaching links: including tourism industry investigation and tourism enterprise internship, which are generally arranged in 10- 12 weeks.

4. Educational system: four years.

5. Degree awarded: Bachelor of Management.

6. Training objectives: This major trains senior professionals with professional knowledge of tourism management who can work in tourism administrative departments at all levels and tourism enterprises and institutions.

7. Training requirements: Students in this major should learn the basic theories and knowledge of tourism management, receive basic training in tourism management, and have the basic ability to analyze and solve problems.

8. Graduates should have the following knowledge and abilities:

(1) Master the basic theory and knowledge of tourism management;

(2) Master the qualitative and quantitative analysis methods of tourism management research;

(3) Have the basic ability to analyze and solve problems by using tourism management theory;

(4) Be familiar with the principles, policies and regulations of China's tourism development;

(5) Understand the development trend of tourism;

(6) Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.

Extended information:

development prospect

Tourism is a thriving industry, so tourism management is also a sunrise profession. With the gradual improvement of tourism management system and the better combination of theory and practice, the prospect of tourism management specialty is very bright.

With the prosperity of tourism, there are ten growth points in China: new accommodation and reception industry, characteristic catering industry, scenic spot development, tourism commodity production and sales, tourism agriculture, tourism, tourism emerging service industry, tourism culture and entertainment industry, tourism transportation industry and tourism labor export.

According to the statistics of the World Tourism Organization, tourism has become the largest industry in the world, and it is growing at a double-digit rate every year. In China, in 2003, China's fixed assets tourism reached 843.9 billion yuan, with an annual operating income of about 230.8 billion yuan, creating about 6,487,400 employment opportunities. According to the World Tourism Council, China announced at the World Congress organized by the WTO that the number of employees in tourism in the United States ranks first in the world. According to the research results of the World Tourism Organization, by 2020, China will become the largest tourist destination in China and the United States, receiving 65,438+37 million inbound tourists every year. Therefore, there is a big gap in the demand for tourism management talents in China.

4. Summary of tourism survey and statistical methods.

1 purpose of tourism market survey.

Its purpose is to provide reference for decision-makers or management departments of tourism enterprises, which may be to formulate long-term strategic plans of tourism enterprises, or to formulate plans or specific policies at a certain stage for a certain problem.

Research can be academic or practical. 2. The contents of the tourism market survey.

The content of tourism market survey is generally determined by the purpose of tourism market survey.

5. Tourism survey and statistical questionnaire

It mainly analyzes why the elderly travel, how big the market is and how much money they can control.