How does tourism adapt to the economic situation?

1. Expand the scope of opening up and accelerate the development of tourism-Travel Agency In order to protect China's tourism industry, especially to serve travel agencies, China is currently adopting a strategy of "moderately opening up, highly protecting and encouraging participation". The key to the high development of tourism lies in "tourist source", which is the leading factor of the whole tourism development. Only when there are enough tourists and the leading factors are high, other industries related to tourism services will dance with them. On the other hand, the existing travel agencies in China started late, with low management level and lack of international competitiveness. In order to increase the number of tourists, we should open wider to the outside world, introduce and encourage the competition mechanism. Therefore, the author thinks that the international travel agency market in China should be transformed into a strategy of "further opening and moderate protection" by breaking the state monopoly. The first step is to set up a joint venture travel agency in a foreign travel agency with good reputation, strong business strength and rich attraction ability, and use its channel network to attract tourists. Only by expanding the number of tourists can we improve economic benefits and benefit all walks of life related to tourism. On the basis of the experience gained by the first joint venture travel agency, the openness will be further relaxed.

2. Actively introduce foreign capital and advanced technology and equipment, and improve supporting facilities related to tourism services. Like western developed countries, in order to attract tourists to develop tourism, they strive to make all industries related to tourism services, including hotel catering, scenic facilities, entertainment, transportation, shopping and other supporting facilities perfect and distinctive. At present, due to financial difficulties, China has only a small amount of tourism investment, and this situation will not change much in recent years. In this case, there is a sharp contradiction between the huge demand for developing tourism and related facilities in China and the reality of the shortage of funds. Therefore, only by opening wider to the outside world and actively introducing foreign capital, advanced technology and equipment and management experience to all walks of life related to tourism services is the only way. Only in this way can the tourism environment in China be comprehensively improved in a short time.

3, tourism laws and regulations are not perfect, and the business order is chaotic. The legitimate rights and interests of tourists are not protected. It is not uncommon for domestic tourists to "spend money to buy sins" and be slaughtered and cheated. Because of the scarcity and non-renewability of tourism resources, it is easy to lead to monopoly prices. In some places, protectionism is serious and prices are changeable. For example, Lushan and Huashan, which are disclosed in the newspaper, monopolize tourist attractions, and tourists have to pay for taking pictures. The "Wild Horse" in Guilin, Guangxi is very good at killing customers. Some even stipulate that only local vehicles are allowed to get on and off passengers, and it is strictly forbidden for foreign vehicles to go up the mountain (such as Wutai Mountain in Shanxi). The price is changeable, and the phenomenon of price increase is serious, and there is a phenomenon of "high quality and low price, inconsistent quality".

4. With the vigorous development of the world's tourism industry, all kinds of tourism consumer goods are purchased nearly 1 trillion dollars every year. In order to make more tourism products in China go abroad, we should establish corresponding production management institutions, strengthen the investigation and research of tourism products, and make efforts in various aspects. For enterprises that produce tourism products, the state should give preferential support in terms of capital, energy, raw and auxiliary materials, taxation and foreign exchange policies, so that enterprises can have the enthusiasm and creativity to produce and operate tourism products. At the same time, foreign capital and advanced technology and equipment can be introduced through joint ventures, leasing and subsidies, so as to expand the variety of tourism products and improve the quality of goods to meet the needs of foreign tourists and expand exports.

5. Paying attention to tourism propaganda, especially to the main source countries, is an important means for the survival and development of tourism. In the past, China did not do enough in this respect, and it must be improved. Therefore, China should strengthen tourism propaganda and allocate some funds every year, which can be subsidized by governments at all levels. On the other hand, we can also urge all relevant tourism enterprises to pay certain publicity expenses, and Qi Xin will make concerted efforts to do a good job in publicity.

For the major tourist source countries, publicity should be targeted and targeted, and the stereotyped practice of "famous mountains and great rivers" should be avoided, because different tourist source countries have different hobbies. For example, the important reason why Hawaii has great competition in the Japanese tourist market is to highlight its own characteristics such as "surfing, sea swimming, Hawaiian song and dance". China can be described as "cultural relics, national characteristics and Buddhist resorts". In the way of publicity. It is also advisable to adopt diversification, such as holding tourism product fairs, industry exchanges, concluding sister cities, organizing friendly delegations to China, and adopting various illustrated printed publicity materials.

With the gradual deepening of China's reform and opening up, the continuous expansion of tourist areas and the rapid growth of international tourists, we must attach great importance to the personal and financial safety of tourists and avoid all accidents. In recent years, the overall situation of personal and financial safety of international tourists in China is good, but there are still some problems. To this end, we can follow the example of Australia and send security personnel to escort Japanese group tourists to ensure safety. At the same time, it is necessary to establish relevant laws and regulations and corresponding management systems, and implement them at different levels. In particular, it is necessary to instruct the competent department of the scenic spot government to bear the unshirkable responsibility.