What China elements should be adopted to promote overseas tourism consumption?

1. Do a good job in marketing: innovate marketing mode and pay attention to marketing effectiveness.

China's overseas travel advertising companies should do a good job in marketing. On the one hand, tourism advertising companies should innovate marketing models. Government-led, advertising companies follow up to avoid domestic tourism marketing with less funds and less knives. Pay attention to marketing strength and effect. We should not only strengthen the promotion of the tourism market, but also shoot from various international sources. We should focus on 1 Sichuan I venue, strive for H5, grasp the criteria for overseas tourists to choose their travel motives, psychological needs and tourist destinations, choose Shiwan Temple Fair, promote tourism products with unique "China elements", and implant the tourism image of an oriental civilized country in the hearts of overseas tourists.

2. Work hard on cultural products: build cultural brands and develop fine culture.

Wei Xiaoan, an expert in tourism research in China, believes that characteristics are the soul of tourism and culture is the foundation of characteristics. This requires tourism advertising companies to play their own "cultural brand" in tourism destination marketing, and must develop high-quality tourism cultural products that meet the needs of the tourism market with the help of rich regional and national cultural resources. Only in this way can we provide tourists with high cultural connotation and maintain a strong attraction.