Reasons for the rise of individual travel

Looking at the development trend of world tourism, the reasons for the rise of individual travel can be summarized as follows:

(1) Tourists are becoming more and more mature. With the accumulation of experience, tourists have more and more confidence in their ability to travel long distances alone. They no longer regard travel as a fear of the road, but as an integral part of daily life to adjust body and mind, recover from fatigue and increase experience.

(2) The psychological needs of tourists have entered a higher level. The motivation of tourists' travel behavior has changed from traditional sightseeing to multi-themes, and special tourism such as exploration, study, scientific research and ecology has flourished, and the tourism goal has risen to the height of experiencing life, perfecting oneself and realizing self-worth.

(C) the traditional standardized tourism model is difficult to meet the personalized requirements. Although the previous package tour mode of travel agencies has many advantages, it also has some defects, such as over-packaging, too many restrictions on browsing items and routes, and lack of freedom of activities for tourists. In order to pursue economic benefits, individual travel agencies arrange tourism projects too densely, which makes tourists only have a cursory look at the scenic spots, running around and unable to enjoy themselves, thus making the traditional package tour mode lose the interest of more and more tourists.

(4) The continuous improvement of modern communication, transportation and other scientific and technological means, and the continuous improvement of management and service have enhanced the tourists' sense of convenience and weakened their dependence. The perfection of tourism supporting facilities and the improvement of service quality provide a strong material guarantee for individual travel, making it possible for tourists to develop tourism without relying on travel agencies and with the help of numerous tourism support means.

It can be seen that the development of individual tourism is the product of tourism entering a higher level and updating stage, and it is also the inevitable trend of tourism development. Although group tourism will not disappear completely because of the old and weak tourists, first-time travelers and language barriers, its scale will shrink and the group model will change. In the parallel development of group tourism and individual tourism, the former will continue to combine the characteristics of individual tourism and make corresponding adjustments to the direction of the latter's business model, resulting in an intermediate form between group tourism and individual tourism to meet the needs of the market.