Interpretation of terms in tourism psychology

Interpretation of tourism psychology terms: it is a new discipline to study tourism and tourism from the psychological point of view.

Tourism psychology is a science that studies the law of human behavior in tourism activities, which mainly includes tourism consumption behavior, tourism service behavior and tourism consumption psychological tendency. In tourism activities, there is always contact and connection between tourists and "tourism products", between tourism service personnel and tourism service personnel, and between tourism service personnel and tourism enterprise managers.

These interrelations and interpersonal relationships depend on their respective psychological activities. Tourism psychology not only studies the laws of these people's psychological activities in tourism activities, but also studies their behavior laws in tourism activities. Psychological activity and behavior are inseparable. Psychology dominates behavior, and behavior reflects psychology.

Tourists' psychology: Tourists' psychological activities are the reflection of tourists' tourism stimuli in the process of tourism activities, and are the special functions and complex activities of the human brain. It is in an internal hidden state, and there is no direct observation phenomenon, so it cannot be directly understood from the outside.

But psychological activities can dominate people's behavior and decide what people do, what they don't do and how to do it. In other words, although people's behaviors are varied and ever-changing, they are all controlled by people's psychology.

Tourism service psychology;

Tourism psychology will explore the characteristics and psychological needs of tourism clients from the perspective of tourism service, and analyze the psychological development process of tourists in tourism activities. The psychological quality of tourism workers is very important to the quality of service. Tourism workers should overcome all kinds of difficulties from inside and outside and improve their psychological quality.

Follow a series of psychological principles of tourism service such as "customer first". Only in this way can we attract tourists and improve the social and economic benefits of tourism enterprises. Tourism service psychology should take tourists as the research object and study how to provide the best service according to the psychological and behavioral characteristics of tourists within the scope of tourism subject.

Studying tourism work or service object is the premise of good service; The purpose of tourism is "customer first, feel at home". First of all, tourism workers should deeply understand the clients, constantly discover and understand the psychological needs of tourists in their work practice, cater to and satisfy the tourists' psychology, so as to ensure the due service quality.