What is the number of Besitong?

What is Number Know-how?

The Number Best Service is a new voice information consulting service developed by integrating number resources and information resources. It provides users with comprehensive local life information consulting services through telephone, Internet, IPTV and other service channels. It also provides a product information release platform for enterprises and merchants. The preliminary product planning is for industry first inquiry, inquiry transfer, information release, communication assistant and other expansion categories. In the number-knowledge business, through innovative pricing strategies, China Telecom can obtain income from call charges, transferred call charges and value-added service charges. China Telecom is committed to building Number Know-how into the largest dynamic life information database in China, providing customers with more convenient life information consulting services, and becoming a local life information consultation center.

The number know-how business should be based on the 114 business platform, integrate and expand functions, fully explore existing number, name and address information, provide voice life navigation services integrating number and information resources, and become a comprehensive local information search engine.

Bestcom Telecom builds a voice search engine for 114’s face-changing number

People who have called 114 may have had this memory: After finding the number, you must write it down carefully before calling another one. Dial; you have to be careful when asking for additional information such as address and fax, for fear of being rejected by the operator. Now, the world is upside down - Channel 114 is not afraid that you will call too many and ask too many questions, but it is afraid that you will not call or ask too many questions.

After comprehensive upgrade and transformation of 114 units, yesterday, Guangdong Telecom launched a new "Number Know-how". At this point, 114 stations have transformed from the original single number query function into a comprehensive information service platform with number as the main line. This change is one of the reflections of China Telecom's strategic transformation.

114 turned into voice search engines

People must be familiar with Google and Baidu, the search engines on the Internet. The person in charge of Guangdong Telecom said that the goal of "Number Know-how" is to become a voice search engine and become Google on the telephone line.

After 30 years of development, 114 has become one of the most frequently used information acquisition channels for ordinary people. However, with the development of society and the increase in people's demand for information, the business function of providing single number inquiry on 114 stations can no longer meet the needs of the public. To this end, Guangdong Telecom transformed and improved its functions on the basis of 114 units, and launched a new voice information service platform "Number Know-how".

"Number Knows" mainly provides the public with 24-hour convenient information inquiry services. Users only need to dial 114 or 118114 to obtain life information such as dining, travel, and location, as well as business services such as room reservation and ordering. In addition, users can also inquire about information by sending text messages to 118114.

In this way, 114 stations have been completely transformed into a voice information service platform. However, unlike audio stations, "Number Know" only charges basic call charges and does not charge information charges, so its competitiveness cannot be underestimated.

The profit model is similar to bidding ranking

And companies have also discovered commercial value from it. For example, when a user queries the number of a certain business, the call can be transferred directly without the user having to dial another number. In addition, enterprises can obtain corporate switchboard, personal secretary, automatic call transfer and other services through 114 units.

It is worth noting that through similar information value-added services, Guangdong Telecom will also obtain income in addition to telephone charges. The "Priority Number Reporting" service launched by "Number Know-how" can provide enterprise query rankings when users make vague inquiries, and report the numbers of top-ranked enterprises first. This function is exactly the same as the "bidding ranking" paid service of search engines.

It can be seen that "Number Knows" not only aims to build China's first voice search engine, but its profit model is also fully cloning Internet search engines. The income generated by telephone access has taken a backseat.

It is understood that China Telecom will vigorously develop the "Number Knows" business nationwide in accordance with the principles of "unified brand, unified access number, and localization of information content". At present, "Number Know-how" has nearly 10,000 contracted merchants in Guangzhou alone.

From voice services to information services

In fact, this is also one of the practical contents of China Telecom’s strategic transformation.

A year ago, Wang Xiaochu was transferred from China Mobile to the general manager of China Telecom, and immediately proposed China Telecom’s transformation plan—to transform from a traditional basic network operator to a comprehensive information service provider.

This is not difficult to understand. After all, if they rely solely on voice revenue, fixed-line operators will lose the momentum for growth. Statistics as of the end of November last year show that the local fixed-line traffic volume across the country has experienced negative growth for the first time. This signal shows that fixed-line operators can no longer rely on fixed-line voice services to seek development.

For this reason, in recent years, China Telecom has shifted its development focus to broadband and PHS. As 3G approaches, once China Telecom launches mobile services, it will become a full-service operator, forming a comprehensive attack on mobile, fixed-line and broadband.

The information services built on these three channels will integrate various forms of value-added services to gain greater benefits for China Telecom, and even become the pillar of future revenue and profitability.