Development Status of MICE Tourism in Milan, Italy

What I said may not be in place, but according to my life experience in Italy for more than three years, I will briefly summarize:

1: Natural resources, mainly the beautiful coastline from south to north, with excellent water quality and coastal facilities. For example, the southern islands of Elba, Rimini Beach, Sicily and Sardinia are definitely first-class resorts in the Mediterranean.

2. Historical resources, a long history of ancient Rome can be seen everywhere in Italy, and religious history occupies a very important position (Vatican). A large number of Renaissance works are well preserved (Florence). The wealth accumulated by Venetian merchants has created the most beautiful water city in the world, and there are cathedrals called DUOMO in Italian everywhere, which are generally the landmark buildings in the city center.

3. Human factors, Italians are lax, enthusiastic, and life is supreme. For them, vacation is the most important part of life, and it also accounts for a large part of their expenses (RV industry, yacht industry is relatively developed). In other words, there is a great demand for tourism in China.

4. Academic factors, as we all know, Italy leads the world in archaeology, which also provides a fairly high platform for the restoration and preservation of historical sites. In addition, the government attaches great importance to the protection of cultural relics. (Pompeii is a classic example)

Let's talk about this first. You can be more specific if necessary. (-See if time permits. Haha)

3. Analysis of the current situation of Italian tourism

Italy is located in the European Apennine Peninsula, the northern shore of the Mediterranean, the capital Rome, and the Roman Empire has always been the center of Europe, creating a splendid civilization and leaving a large number of cultural relics. Venice, Rome, Florence and Genoa are world-famous ancient cities, attracting a large number of tourists from all over the world.

4. The reasons for Italy's enduring tourism industry

Because the Mediterranean and Alps, almost half of the most beautiful scenery in the world is concentrated.

5. Tourism in Italy

Italy is one of the most developed countries in tourism in the world, and it is also an earlier and more mature country in agricultural tourism. As early as 1865, Italy established the "National Association of Agriculture and Tourism", which specifically introduced urban residents to experience natural wild interests in the countryside and live and work with farmers.

Italian agricultural tourism in the modern sense, also known as "green vacation", began in the 1970s, and the relevant Italian departments made many detailed regulations on agricultural tourism. After the development in the 1980s, in the 1990s, this holiday-oriented agricultural sightseeing project blossomed everywhere in Italy.

By the beginning of 1996, 20 administrative regions in Italy had started agricultural tourism activities, especially Tuscany, which received 200,000 domestic and foreign agricultural tourists every year. At present, agricultural tourism in Italy has been integrated with modern agriculture, beautiful natural environment, colorful folk customs, new ecological environment and other social phenomena, and has become a comprehensive project.

It plays a very important role in the comprehensive development and utilization of rural resources and improving the relationship between urban and rural areas.

6. Characteristics of the Italian tourism market

When Italy is mentioned as an ancient civilization, people will immediately think of the ancient Roman Empire, the ancient city of Pompeii destroyed by Mount Vesuvius in 79 AD, the world-famous Leaning Tower of Pisa, Florence, the birthplace of the Renaissance, and the beautiful water city Venice, which is known as the eighth wonder of the world. Among them, Pompeii site is one of the world heritage sites approved by UNESCO. In 79 AD, the ancient city of Pompeii was submerged after the eruption of Mount Vesuvius nearby. Later, after the excavation of Italian archaeologists, people can see the social life of ancient Rome from the ruins of Pompeii.

From A.D. 14 to A.D. 15, Italian literature and art flourished unprecedentedly and became the birthplace of the "Renaissance" movement in Europe. Dante, Leonardo da Vinci, Michelangelo, Raphael and Galileo have made unparalleled contributions to the progress of human culture. Today, you can see carefully preserved ancient Roman grand buildings and Renaissance paintings, sculptures, monuments and cultural relics all over Italy.

Italy has hosted three World Expos, one in Milan 1906, one in Genoa 1992 and one in Milan on 20 15.

More than 90% of Italian residents believe in Catholicism. If someone sneezes, the person next to him will say, "salute!" Wish you good health. Besides, sneezing or coughing in front of others is considered impolite and rude, so I should immediately say "I'm sorry" to the people next to me. It is said that because there has been a precedent in Europe that people died because of the popularity of heavy feelings, colds are also very scary in the eyes of Italians.

Italians are hospitable and polite. On formal occasions, dress is very particular. The greeting ceremony is to shake hands or wave; For people who are old, have status and are unfamiliar, they should be addressed by their surnames, plus honorary titles such as "Mr.", "Mrs." and "Miss"; In the case of eating, taking the bus, taking the elevator, etc. Women will be allowed to go first. Pay attention to discretion when talking to Italians, and generally talk about work, news and football; No politics, no football. Italians are forbidden to cross handshakes and the number "13".

The wedding and funeral customs in Italy are similar to those in other European countries, and the ceremonies are mostly related to religious ceremonies. Italian marriage needs to go through two ceremonies: engagement (exchange of engagement rings) and marriage (divided into civil affairs and church wedding). March and April are the peak times for Italian youth to choose to get married. Italians are not allowed to divorce before May 1974. 1974 After the referendum in May, the divorce rate of Italians remained high.

The burial methods in Italy are mostly earth burial, mostly in large cemeteries.

Italians are completely family-centered, and grandma is highly respected-even there is an award of "coolest grandma" every year (the winner beats other competitors by dancing the fast-spinning Tarantella barefoot and wins the competition).

Italians shake hands or signal when they meet. Some Italians are not punctual when dating. In Italy, women are respected, especially in various social occasions, where women are given priority. At the banquet, let the ladies eat first, and only when the ladies move their knives and forks can the gentlemen eat.

Italians avoid the number "13". No room number, theater seat number, etc. The word 13 is allowed. When sending souvenirs, don't send handkerchiefs, thinking that handkerchiefs are ominous things to wipe tears when relatives leave; Don't send chrysanthemums when sending flowers, because chrysanthemums are in full bloom when sweeping the grave; Flowers and branches should be singular. Men and women are not allowed to wear shorts, short skirts or sleeveless shirts to visit churches or Catholic museums.

7. What is the current situation of tourism in Italy?

The reasons why Italy can become one of the top tourist receiving countries in the world are as follows. Italy is rich in tourism resources. Italy has ancient cities such as Rome, Venice, Genoa and Naples. A large number of Roman relics and cultural relics are distributed in Italy. Florence, Italy Milan is a famous historical and cultural city in Europe. At the same time, Italy is close to developed countries such as Britain, France and Germany, and tourists are very rich.

8. Current situation of tourism development in Italy

Europe is a tourist power, Venice, Italy, France, Switzerland, Britain and so on.

9. Proportion of tourism revenue in Italy

The answer is that the country that travels the most is:

1. France-86.9 million international tourists

France is a European country, which is famous for its diverse tourist destinations. It is the country with the most tourists in the world. Paris, Strasbourg, Alsace and Lyon are the main cities that attract tourists. This country is famous for its high fashion and beautiful art museum. The most famous monument in this country is the Eiffel Tower. It was the country with the most tourists last year, attracting more than 86.9 million international tourists around the world.

2. Spain-865,438+800,000 international tourists

As a tropical destination in Europe, Spain relies heavily on tourism. Spain combines the comfort of traveling in Europe with magnificent beaches, historical sites, lively festivals and carnivals in the Atlantic and Mediterranean. The most popular cities are Barcelona, Madrid and Seville. Guggenheim Museum is one of the wonders of modern architecture in the world. The official name is "Kingdom of Spain".

3. USA-76.9 million international tourists

The United States is the third largest country in the world with diverse geographical locations. Cities such as new york, Los Angeles, Las Vegas, Miami and Honolulu are the most popular destinations, while natural wonders such as the Grand Canyon, Yellowstone National Park, Alaska Iceberg and Florida Beach are also worth visiting. America has one of the longest coastlines. The Mississippi River and the Missouri River together constitute the longest river in the United States and the fourth longest river in the world.

4. China-60.7 million international tourists

China and China have a history of 5,000 years from Qing Dynasty to modern times, and are rich in historical and cultural heritage, so there are many sites of historical, cultural and ecological importance, such as the Great Wall of China, the Holy Mountain, Shaolin Temple, Huangguoshu Waterfall, the Forbidden City and the Three Gorges. Reed flute cave Cave is one of the most incredible caves in the world.

5. Italy-58.3 million international tourists

Italy has a rich history and most of its relics are well preserved, which makes it attractive to tourists and one of the countries with the most tourists in the world. The arena is one of the most spectacular wonders in the world. There are several Roman monuments, Renaissance buildings and sites commemorating the two world wars. It is home to three active volcanoes, including Mount Etna, Mount stromboli and Mount Vesuvius.