Construction and Implementation of Tourism Website

According to the different positioning and profit models of websites, large and medium-sized tourism websites generally have a tourism information consultation and exchange section, a tourism B2C business reservation section and a tourism B2B e-commerce transaction section, or mainly one of them. There are three standpoints to build a rich and powerful professional tourism website:

First, the design of tourism database.

Second, the richness of tourism information.

Third, the correct business process design

In the design of tourism database, after several years of accumulation, we have developed and established one of the most complete tourism information and e-commerce databases in the field of tourism websites and e-commerce, involving more than 200 tables of various tourism databases, and have accumulated considerable content in the tourism information database. Finally, the process design of hotel reservation, tourist route reservation, tourist information consultation and B2B e-commerce transaction we designed has also been put into practice and recognized by the industry.

In the division of sections, we divide them into tourism information consultation and exchange section, tourism B2C business reservation section and tourism B2B e-commerce transaction section according to different types and involved objects. At the same time, the relationship among the website itself, class B customers and class C customers is fully considered, and a rich information exchange mechanism is formed among them, so that various information exchange and e-commerce modes such as B2C, B2B, C2C, C2C2B and B2C2B can be integrated into the whole tourism website.

In terms of business process design, we follow the customer-oriented CRM theory (customer relationship management) and focus on building tourism websites into customer service and information consulting platforms, sales platforms and marketing platforms. Traditional tourist websites are mostly tourist information consultation platforms, that is, people can browse and consult tourist information. The emphasis on customer service and information consultation platform now means that in addition to tourism information itself, the process and channels of interaction between tourists and customers and tourism websites are also important construction contents. In addition to the traditional tourism information consultation platform, the customer service and information consultation platform also has advanced functions such as high correlation of tourism information, easy search, intelligent tourism knowledge base, comprehensive intelligent travel search engine, intelligent travel agency service, personalized browsing of content and information, anthropomorphic-humanized browsing mode, and integration with other customer contact channels. As a sales platform, it has the characteristics of smooth booking process, diversified booking methods and accumulated consumption system. As a marketing platform, it has the functions of online customer data collection, online survey, one-to-one advertising and products, and real-time one-to-one online marketing to promote.

In the aspect of tourism information construction, according to the four-level structure of tourism information, the tourism information is edited/sorted and expressed. That is, the introduction of each tourism element should be divided into four levels:

Summary level: an overall introduction and evaluation of local accommodation.

Grade selection: recommend several hotels and hostels according to four grades: high, medium, low and economical. And introduce their respective characteristics.

Level of detail: users can search and query all the database information about accommodation in this place according to their own conditions.

Supplementary level: the introduction, experience and evaluation of accommodation in this place by netizens selected from their related posts.

A three-level structure is established in information browsing, and a three-level browsing mode is provided when users browse the information of a tourist destination on the travel network.

Users can browse all aspects of information of a tourist destination by themselves, and click on relevant pages to browse freely.

Customized browsing, users can specify the browsing order of each tourism element by themselves and generate customized browsing order.

Recommended browsing. Several well-designed customized browsing programs.

Tourism e-commerce is business-oriented, all the work is carried out around the core business of tourism websites to carry out marketing/sales/customer service, and e-commerce is only a means and channel for commercial realization. In addition, the network is only one of many means and channels, although it is the main one. Therefore, our tourism website design scheme integrates all kinds of customer contact channels, including website (including related background systems), customer service telephone, email, fax, community, direct mail and so on. According to the comprehensive evaluation of information capacity, information richness, arrival/reply speed, user psychology, user habits and cost, each customer contact method has its own unique advantages. Our information consultation, booking and marketing process design are all based on these factors.

Thirdly, the design and construction of tourism comprehensive database.

1, database design of tourism information consultation section

(1), tourism information management system

Scenic spot database

Scenic spot-urban scenic spot ticket library

Scenic spot-city mileage distance database

Landscape picture database

Travel agency library

Tourist route database

Recommended itinerary library

Recommended itinerary for self-help tour

Hotel management system

Hotel basic information table

List of hotel service facilities

List of hotel entertainment facilities

Hotel credit card form

Hotel room price list

Best price list of hotels

Basic information table of reservation center

List of ordinary hotels

National railway timetable

Local railway odometer

Railway mileage fare table

National railway station table

Special train timetable

Railway train operation timetable

Aircraft flight

Domestic flight schedule

International flight schedule

Airline profile table

Airport profile form

pleasure boat

Basic information table of cruise company

Cruise basic information table

Cruise ship space price list

Cruise schedule

Ticket agency

Long-distance highway passenger transport

urban communications

Scenic spot-city entertainment library

Shopping place library

Scenic spot-city shopping library

Library management of tourism management functional institutions

Library of Tourism Quality Supervision Institution

Library of tourist emergency center

Tourism news database

Tourism encyclopedia database series

Database of travel precautions in various places

Urban weather forecast database series

World urban weather forecast

The best travel schedule in this city

Table of recent weather trends in cities

Travel search engine database series

Classified dictionary of tourist websites

Tourist address database

Embassy consulate database

Local tourism festival database

(2) Tourism-related public dictionary database

Dictionary of world country names

National large-scale regional dictionary database

National provincial administrative regional dictionary database

National urban dictionary database

Dictionary database of scenic spots and historical sites

Dictionary of hotel service items

(3) Tourism Forum

(4) membership management system

Member's personal basic data database

Member's personal travel data database series

Member consumption data database series

Member behavior tracking database series

(5) Tourism website resource management system

Column dictionary database of tourism website

Tourism website resource index database series

2. Hotel reservation management system

Dealer database

Booking queue library

Pre-order sending status log library

Financial reconciliation reminder database

Secondary dunning record database

Order serial number database

Hotel reservation online original order database

Signing hotel information base

Signing hotel room rate information base

Operator database

Actual advance order basic consumption data table

Detailed consumption data table of actual advance orders

Actual Advance Order Consumption Process State Table

Blacklist library

Workstation library

3. Tourism B2B e-commerce platform management system

(1) dictionary library

List of country codes

Area code list

Area code table

City code table

Scenic spot type table

Scenic spot information table

Currency type table

Table of tourism enterprise types

Theme tourism type table

Table of tourism product types

Supply-demand cooperation mode table

Tourism supply and demand cooperation table

List of Supply and Demand Cooperation of Tourism Business

Credit card type table

List of hotel service facilities

Dining table dictionary table

Table of catering types

List of entertainment services

List of hotel room types

(2)B2B trading platform management system

Basic information table of trade fair members

Directory of Trade Fair Members' Partners/Customers

List of information types that fair members need for a long time.

Member release information form

List of short-term demand and supply information types required by trade fair members

Overview of tourism products

Tourism route information table

Detailed itinerary of the tour route

Join the team size definition table

Summary table of grounding price

Ground connection-room rate table

Ground connection-attraction ticket list

Hotel details table

Hotel credit card form

List of hotel entertainment facilities

Hotel catering information table

List of hotel service facilities

List of hotel external quotations

Publish a detailed list of hotel quotations to the public.

Hotel industry quotation list

List of quotations for hotel industry

Record Form for Members' Login to the Fair

Tourism product browsing log table

Member statistics table

Tourists' travel intention

Travel intention reply form

Member enterprise/product recommendation form

Tourist route order record database

Partner library

Facsimile queue library

Fax status log library

Short message queue library

Short message status log base

Member publishing information group sending request group list.

Member demand information dynamics

Send log table

System background management operator table

Member enterprise personnel business card library

Member enterprise account table

Member credit file

Personal account library of member enterprises

Grouping line

Grouping application form

Reunion request list

Grouping requirement table

Group demand reply form

Business card distribution and exchange record form

Favorite directory structure

Favorites

Quotation of scenic spot tickets

Member login status statistics view

Statistical view of product release status

Statistical view of member booth status

The release/modification of tourist route products triggers the update and storage process of supply and demand information table.

The publication/modification of quoted products will trigger the update and storage process of supply and demand information table.

The release/modification of hotel price products triggers the update and storage process of supply and demand information table.

The publication/modification of supply and demand information triggers the updating and storage process of supply and demand information table.

The release of tourist route products triggers the storage process of associated labels.

Update and storage process of long-term supply and demand information table

Update and storage process of short-term supply and demand information table

The release of tourist route products triggers the storage process of associated labels.

Fourth, the tourism website system function management system

1, tourism information consultation

1. 1, tourism news release management system

1.2, tourist attractions comprehensive query system

1.3, tourist route inquiry system

1.4, yellow pages search system for tourism enterprises (with background entry query management program)

Travel agency yellow pages

Hotel yellow pages

Yellow pages of scenic spots

Yellow pages of national catering institutions

Yellow pages of national entertainment institutions

Yellow pages of tourist shopping places

Yellow pages of tourism supervision and management institutions

Yellow pages of travel automobile service company

Air ticket agent yellow pages

Railway ticket agency yellow pages

1.5, travel search engine system (with background input query management program)

1.6, tourism information comprehensive query (a system that organically combines previous tourism information)

1.7, tourism forum system

1.8, travel website membership management system

1.9, voting statistics system

2. Travel reservation part

2. 1 hotel reservation system

2.2 air ticket reservation system

2.3 tourist route reservation system

3. Tourism B2B e-commerce transaction module

3. 1 system front desk:

Member enterprise management, personal account management, product release/management, supply and demand business opportunity management, tourist inquiry system of tourist reservation center, mailing list service system, fax service system, intelligent matching of supply and demand, online electronic business cards, personal and group inquiry, favorites, etc. 12 module.

3.2 System background management

Member management, product management, peer cooperation management, order management, financial management, mass management, business card management, group management, authority management, advertising management, statistical analysis and other modules.