The industrial orientation of China tourism is

Tourism has gradually developed into one of the largest emerging industries in the world. Especially since the 1960s, tourism has developed rapidly at a speed higher than the world economic growth, and gradually developed into the largest emerging industry in the world. People in the international tourism industry believe that tourism has even surpassed the oil and automobile industries and become the largest industry in the world. In 20 10, the 10th World Tourism Conference was held in Beijing with the theme of "Tourism, the largest industry in the world". According to statistics, in 20 1 1 year, the contribution rate of tourism to global GDP reached 9. 1% (in the same period, the automobile manufacturing industry accounted for 8.5%, and the banking industry accounted for 1 1%), and the number of employees in tourism industry was 258 million, accounting for 8.3% of the total employment in the world.

At home, tourism has become an important industry in the national economy. Mainly manifested in: the economic pull of tourism is more prominent. First, it stimulated economic growth. According to estimates, the added value of China's tourism industry has accounted for more than 4% of GDP, and the tourism-related industries have exceeded 1 10. The development of tourism has driven social investment and promoted the development of related industries. Among them, the contribution rate of tourism to accommodation industry exceeds 90%, and the contribution rate to civil aviation and railway passenger transport industry exceeds 80%. The second is to promote social consumption. In 20 10, the domestic tourism consumption of Chinese residents reached1258 billion yuan, accounting for 9.4% of the total consumption expenditure. The third is to promote social employment. At present, there are more than13.5 million direct employees in China's tourism industry, and about 80 million in tourism professionals.

Globally, China has become a major tourist country in the world. China is already the third largest inbound tourism receiving country in the world, and China has formed the largest domestic tourism market in the world. 20 1 1 year, the number of inbound tourists is 654.38+35 million, and the number of inbound overnight tourists is 57.58 million. Foreign exchange income from tourism reached $48.5 billion. 146 countries and regions have become destinations for China citizens to travel abroad. 20 1 1, the per capita travel rate is twice, and the number of domestic tourists is 2.64 billion.

China is the largest outbound tourist source country in Asia. 20 1 1 year, the total number of China citizens leaving the country is 70.25 million. Among those who left the country, 64 1.2 million people left the country for personal reasons, accounting for 9 1.3% of the total number of people leaving the country. The book The World Is Flat says that "China tourists will change the world tourism". China's contribution to global tourism has gradually increased, especially the rapid growth of China's outbound tourism, which has become an important support for the growth of global international tourism. According to estimates, the contribution rate of China to global inbound tourism in 20 1 1 year exceeds 30%.

Strategic pillar industry refers to an industry that has strategic significance and constitutes an important support for the economic and social development of a country or region. It not only has a considerable scale, but also has great development potential, and can also play a wide range of related roles in economic and social development. It is generally believed in the world that the added value of an industry accounts for more than 5% of GDP, which is a pillar industry, and more than 8% is a strategic pillar industry. To cultivate tourism into a strategic pillar industry, China's main idea is to promote the integration and development of tourism and the primary industry, and focus on developing rural tourism; Promote the integrated development of tourism and secondary industry, and vigorously develop tourism equipment manufacturing industry; Promote the integration of tourism and tertiary industry with culture, finance, transportation, commerce, medical care, sports and other industries.

We have always been soberly aware that there are many problems and contradictions that need to be solved urgently. The structural contradiction between supply and demand of tourism products is still outstanding. Popular products are still concentrated in a few well-known tourist attractions, which makes it hard to get a ticket in the peak season. There is a big gap between the supply of leisure and holiday products and the rapidly rising demand. The problems of inconvenient transportation and poor accessibility in some tourist destinations in the central and western regions are still outstanding. The tourism security system is not perfect, and the ability of convenient tourism service needs to be improved.

There is still a big gap between the domestic tourism market order and the expectations of the people. The existing laws and regulations do not meet the requirements of the rapid development of tourism, and the civil rules of tourism are not perfect; Tourism activities lack full supervision, and tourism management is not standardized; Lack of market integrity, regional and industry barriers still exist; The law enforcement power of the tourism sector is insufficient and the comprehensive law enforcement mechanism is not perfect.

China's tourism development model does not fully meet the requirements of scientific development. Quite a few areas have problems of emphasizing development, neglecting protection, emphasizing hardware and neglecting software. Some places are still in the stage of "ticket economy", and a complete tourism industry chain has not been formed, and the comprehensive driving benefits of tourism have not been fully exerted. Tourism is not high in science and technology, low in organization, low in innovation of modern business model and application of modern science and technology.

The construction of tourism talent team can not fully meet the requirements of tourism development. In particular, there is a lack of enterprise management talents, professional and technical talents and investment and entrepreneurship talents that meet the requirements of the two strategic objectives. At present, foreign language guides, professional scenic spots explanations and hotel foreman can't meet the development needs. At present, there are 1968 institutions of higher learning and secondary vocational schools that carry out tourism education in China, with 109 million students majoring in tourism, but there are no truly famous universities. A real tourism power should produce real tourism universities, such as Cornell University in the United States and Lausanne Hotel Management Institute in Switzerland.

Getting out of the "ticket economy" is an intuitive statement. Going out is to bid farewell to the past mode of selling tickets, raising prices or even buying and selling in one fell swoop, and truly change to scientific development.