What do you think of the phenomenon of “disguised tourism”?

Reverse tourism, also known as "reverse tourism", refers to a type of vacation that does not go to popular cities and Internet celebrity places, but chooses an unknown destination to stay in a hotel and eat local food. Leisure travel mode.

It is completely different from the previous way of travel. "Stop travel" has undoubtedly opened up another way of leisure, which reflects the change of the young generation's travel mentality. The pace of life is fast, and instead of crowds of people joining in the fun, it is better to avoid the hustle and bustle and pursue purity. The places visited by "fashion-style tourism" are often not over-developed, and the commercial atmosphere is not yet strong, and the mellow local style and characteristics are retained. On the one hand, It allows people to experience the authentic customs and culture, and on the other hand, it provides another possibility for "poetry and distance" with its unique tourism resources.

Of course, looking at it from another angle, "showing off". "Tourism" is highly praised by young people and "seen" by more people, which is also related to the active actions of the governments of niche destinations. It is not difficult to see that these popular cities generally focus on improving the industrial structure adjustment and service industry level. On the basis of retaining local tourism characteristics, we are committed to providing tourists with a better experience, and at the same time, we are good at using community platforms, short videos and other multi-platform promotions to reduce customer acquisition costs and increase our own popularity.

But it is worth noting. Unfortunately, "shoddy tourism" also has the risk of being deceived. Some "unpopular places" have problems such as low development level, insufficient viewing ability, poor reception conditions, and troublesome transportation connections, which directly affect the tourism experience and even leave tourists with problems. Negative impression; some places even "enclose the land" and set up private scenic spots, which not only destroys the ecological environment and disrupts the order of the tourism market, but also threatens the safety of tourists' lives and property.

In the future, The choice of travel methods and destinations will become more diverse. In response to phenomena such as "show-off tourism", tourism product development must focus on tourists and carry out all-round improvements. It should not only be warm and hospitable, simple and honest, but also like a family. To maximize our advantages, we must also actively improve the environment, transportation, sanitation, hospitality, safety, etc., develop more personalized and diversified services, actively rectify and win tourists, and continuously improve reception conditions to gain more favor.

To a certain extent, the popularity of "show-down tourism" also indicates the decline in the absolute attractiveness of traditional scenic spots. Every holiday, some "popular scenic spots" are crowded with people, have poor experience, and have low cost performance. , has been commercialized and become the same, and is being criticized by more and more tourists, especially young people. This phenomenon has also brought new revelations to the tourism industry. It will become increasingly difficult to survive in popular scenic spots. Innovating, keeping true and innovative, and relying on unique regional culture, life scenes, and humanistic atmosphere to return travel to its most authentic form have increasingly become a question for attracting and retaining tourists.