What conclusions can be drawn from the marketing perspective of both parties?

The movie "Party A and Party B" is a somewhat fictional movie in reality. Four young people, Yao Yuan (Ge You), Zhou Beiyan (Liu Bei), Qian Kang (Xiaogang Feng) and Liang Zi (He Bing), started a business called "Dream One-Day Tour" to help consumers overcome their addiction to "dreams come true". At the beginning of the trial operation, it immediately attracted a group of whimsical customers. The owner of the book stall wants to be a general Barton and a tight-lipped Sichuan cuisine chef for one day, and wants to experience the heroism of "I won't say anything if I die"; Once, the four people on the "Sweet Dream Day Tour" were busy around: once an American general attending a combat meeting, he drove an open jeep on the dirt road of the tank training ground during the day; Later, he became a soldier in A Qing, torturing the righteous who would rather die than surrender at night. There are many loopholes in the work and many jokes have been made.

As a result, four people held a rectification meeting, unified their understanding, and clearly stipulated that customers with unhealthy wishes should dare to say "no", so that the business of "dream day trip" gradually got on the right track. They help people who have lost confidence in life because of repeated lovelorn dreams to restore their confidence; And educated the male chauvinist customers through the "dream of getting angry". He also used the rich man to dream of suffering, the star to dream of ordinary people, and mocked those who cheated after getting cheap. In the process of helping customers realize their dreams, they gradually devote themselves to their true feelings from happiness, fun and even some nonsense. Later, I had a "reunion dream" to help the homeless couple with cancer and actually contributed my new house to get married.

Although the film is a bit absurd, it gives the most vivid interpretation of "experiential marketing" with humorous forms and artistic techniques. The company in the film is a company specializing in providing experience services. What kind of experience and lifestyle do customers need? After you make it clear to the company and pay the fee, the company will tailor it for you, so that you can fully enjoy the well-designed experience you need, both physically and psychologically. Whether the rich want to experience the taste of poverty or ordinary people think about their addiction to being General Barton, they can all get what they want under the planning and arrangement of this company. This new year's film reveals the business opportunities in real life to us. Experience and personalized service are the needs of life and humanity. By designing and providing experience services with various themes, we can meet customers' various experience needs and obtain economic benefits.

The definition of experiential marketing in economics refers to a marketing method in which an enterprise makes its target customers experience the products or services provided by the enterprise through observation, listening, trying and trying again, so that customers can actually feel the quality or performance of the products or services, thus prompting customers to understand, like and buy. This way aims at meeting consumers' experience needs, takes service products as the platform and tangible products as the carrier, and produces and manages high-quality products, thus narrowing the distance between enterprises and consumers.

When it comes to experiential marketing, people will naturally think of Starbucks, KFC and McDonald's, which are successful in this respect. Starbucks sells not only a cup of coffee, but also allows customers to experience the coffee culture of the whole store. It is a relaxed and elegant coffee drinking experience, and it is a space environment created by the unique cultural atmosphere composed of comfortable and pleasant in-store decoration, melodious music, exotic customs and various coffee utensils. McDonald's and KFC attract children through their "birthday party" activities and build a group of loyal family customers. These enterprises make it a symbol of business and wealth through experiential marketing.

Another important application of experiential marketing is the formation of shopping centers. This commercial format was born in the 1920s, developed from the United States in the 1950s, reached its peak in the 1990s and began to be introduced to China. Shopping center has the characteristics of service economy and experience economy, and integrates various shops and service institutions in one building. It integrates leisure, catering, sightseeing, tourism, leisure and entertainment. Besides shopping, it also provides a good place for people to shop and relax. This revolutionary format has not only changed people's way of life, but also deeply influenced people's way of life. It has become a new coordinate center of business circle with strong cohesion and absorption, which will have a fundamental impact on the current and future economy, culture and life of the region.

Moreover, experiential marketing also plays an important role in sports competitions such as F 1 and NBA. F 1 has only been popularized in China for a few years. Even though the ticket price is high, it is full. For the real live experience, invest billions of dollars to build the track and completely move the European and American tracks to China; Through the joining of Yao Ming and Yi Jianlian, the NBA has firmly grasped the hearts of China fans and occupied more than half of the China basketball market. In the NBA China tournament, even the wooden floor of the whole stadium was shipped from the United States. Watch the car, the drivers, the stars, the roaring noise of the car, the shouting, and share the impulse and enthusiasm that broke out in the audience. This is the charm brought by experiential marketing!

Experiential marketing can bring the above miracle because of its unique nature: experiential marketing opens the market with customers' experience and maintains the durability of the market with experience, which is an effective method to break customers' doubts, produce purchasing behavior and maintain the durability of product sales. Experience marketing is humanized marketing, which pursues the greatest satisfaction of customers. Experiencing economy not only needs customers' personal participation, but also changes customers' body and mind after the experience, so that they can feel the satisfaction brought by goods and services, thus eliminating doubts and generating the idea of buying.

The idealized society in the future is a society where people can develop freely and their personalities can be fully exerted. The process of social development is the process that people's personality is constantly satisfied. The highest value of material products is not its own value, but the psychological experience that embodies and expresses immaterial ideals. When people's personalized ideal needs are met to a certain extent in experience, the basis of experience consumption is gradually formed.

With the development of economy, customers' experience, feelings and personalized needs will be paid more and more attention. In order to get better economic benefits, bosses and entrepreneurs began to study how to satisfy customers and get pleasant experiences and feelings. Experience marketing, which is an important management means to close the distance between enterprises and consumers, will surely become a new weapon for enterprises to gain competitive advantage.