Haidilao will lose more than 3.8 billion yuan in 2021. What issues behind this are worth pondering?

Haidilao said that it lost more than 3.8 billion yuan in 2021, from which many problems can be seen. In today's market economy, can you make money by opening a restaurant? After all, when the city was under lockdown, the catering industry had no customers, and the previous investment had reached the level. Even if there is no city closure management, catering cannot be opened when the epidemic is severe. As the number of consumers decreases, the catering industry has become very depressed. For example, Haidilao was forced to close 300 stores in 2021. Catering and tourism are inseparable. As long as tourism is explicitly prohibited, catering will also be severely affected.

The catering industry is in bleak business.

Some catering operators who started their businesses in 2021 lost all their money. For example, the editor read the entrepreneurial experience of a man in Zhengzhou. It was originally good, but with the arrival of the epidemic, restaurants were forced to close. As the epidemic has passed, various industries have recovered, but floods occurred in Zhengzhou and restaurants were completely flooded. Just then, a new epidemic hit, and it was like a leaky house and continuous rain, which made entrepreneurs miserable. It is understandable that the catering industry is currently operating in dismal conditions and suffering losses.

How to deal with this difficulty?

Haidilao, as a giant in the catering industry, would actually lose more than 3.8 billion yuan, which is beyond the imagination of ordinary people. However, considering Haidilao’s investment in store construction and personnel training, it is possible to lose so much money. Since it has lost money, some things must be changed. Haidilao may take the premium route so that it can make more profits. The ordinary catering industry can only survive this cold winter silently. It will definitely usher in spring, and then catering and tourism will become more and more prosperous.

Summary

Operators in the catering industry work very hard, and losing so much money will definitely make them very frustrated. But the current economy is like this. Every industry is not easy, so we can only wait silently.