What is tourism management?

Tourism management refers to a comprehensive management of tourism resource development, tourism product design and tourism service management in the tourism industry.

Understand the resource situation and market demand of tourist destinations, formulate the design and planning of tourism products, including routes, accommodation, etc.; plan and schedule tourist routes, including transportation, accommodation, etc. Formulate and manage logistics services; manage and supervise travel agencies, hotels and other tourism enterprises to ensure the quality and safety standards of tourism services; supervise and manage various issues in the tourism service process, and provide timely feedback on customer evaluations and feedback on tourism services , to further improve service quality.

Tourism management work includes tourism market research and product design, route support and logistics management, tourism enterprise management, and tourism service supervision and feedback. Tourism management includes planning from the macro-strategic level of tourism, to the operation management of intermediaries and tourism enterprises, as well as detailed work such as tourism industry regulations, marketing strategies, resource development, innovative design, etc. Tourism management is an important task to ensure the healthy development of the tourism industry, improve the quality of tourism services, and enhance the competitiveness of the tourism market.

The role of tourism management

Tourism management plays an important role in promoting cultural exchanges and economic development, improving tourism service quality and safety standards, increasing tourist satisfaction and loyalty, managing tourism resources and protecting It plays an important role in improving the environment and improving the competitiveness of the tourism industry.