How do rural areas get rich by tourism?

Grasping the essence of a new socialist countryside oriented by tourism

The construction of a new socialist countryside oriented by tourism industry is mainly related to three aspects ―― government, investors and farmers, which leads to three problems, namely, how farmers get rich, how the government is satisfied and how investors make profits. The essence of a new socialist countryside oriented by tourism industry is to take tourism industry as the breakthrough point to solve these three problems in the construction of new socialist countryside.

1. Farmers get rich

Farmers get rich is the key and the most difficult problem to solve in the construction of a new countryside oriented by tourism. If farmers can't get rich, even if the economy develops again and the environment improves, it will still be a mirage for farmers, and they won't cooperate. The tourism industry is an industry to enrich the people, which will generate a lot of opportunities in the adjustment of industrial structure, and has a strong synergistic effect, which will improve the living environment and cultural quality while driving farmers to increase their income.

increase employment

rural tourism has the advantages of less investment, large driving area, flexible management mode and relatively low price, and can meet the new trend of modern tourists' pursuit of returning to nature and diversified individual needs. It is a leisure and holiday model with strong vitality and development potential. Rural tourism is a labor-intensive industry, and its rapid development requires a lot of labor participation, most of which are "local materials", especially in some rural areas with good traffic conditions, location conditions and tourism resources. By vigorously developing rural tourism, farmers' jobs can be effectively increased, and new ways can be found for transforming rural surplus labor. It can also increase the income of local farmers and drive local farmers out of poverty and become rich.

supporting farmers' self-management projects

in the new countryside oriented by tourism industry, farmers should be actively mobilized to participate in tourism reception services, such as the construction and development of farmhouse hotels, restaurants, entertainment, transportation and shopping facilities, among which catering is the core. In the planning stage, these projects should be guided and standardized, and in the operation stage, they should help coordinate, provide consulting guidance, standardize and manage. This kind of project can solve the contradiction between supply and demand of tourist reception services in the off-peak season, and at the same time increase farmers' income. Generally speaking, in the new countryside where rural tourism is more developed, the average household tourism income of farmers engaged in tourist reception is tens of thousands of yuan.

Promote the sales of agricultural and sideline products and promote the adjustment of agricultural industrial structure

The development of rural tourism, especially the mode of combining with large-scale orchards, vegetable gardens, cash crops and ecological poultry and livestock breeding, can promote the sales of related agricultural and sideline products, and green and pollution-free grain, vegetables and livestock can attract tourists to eat and drink; Cash crops can attract tourists to pick and buy. Relying on these agricultural and sideline products can form tourism commodities and promote them in a wider range, thus promoting the processing and development of agricultural and sideline products and promoting the adjustment and development of rural industrial structure in the direction of high yield, high quality, high efficiency, ecology, safety and deep development and processing.

Sustainable development potential

In the process of building a new socialist countryside oriented by tourism industry, rural infrastructure, road traffic, village appearance, living conditions, social undertakings and social economy will be greatly improved, especially farmers' cultural quality, self-cultivation and vision, so that farmers can become rich sustainably and have great development potential.

2. government satisfaction

government satisfaction is the guarantee for the construction of a new countryside oriented by tourism, and the condition that the government is satisfied and willing to support is very simple, that is, this model meets the requirements of the construction of a new countryside, and the three rural issues can indeed be improved. Therefore, this model, from the very beginning, should not only closely focus on the requirements of relevant policies, but also give solutions to the construction of new countryside, which can be implemented.

Meet the requirements of new rural construction

According to the specific requirements of governments at all levels, through the development of tourism industry, we can solve various problems in new rural construction, such as production development, affluent life, civilized rural customs, clean village appearance and democratic management. This requires that from the planning stage, relevant solutions should be given, such as the investment income of tourism products, farmers' income, base facilities construction, rural landscape control, public facilities, public undertakings, industrial structure and other analysis and safeguard measures, and implemented in each stage of operation and operation.

in line with relevant policies and spirit

The policies and spirit here can be related to the construction of new countryside and the development of tourism industry, as well as other related fields. The construction of a new social countryside oriented by tourism industry should conform to, cater to (even guide) the relevant policies and spirits according to the specific conditions of the countryside and the specific requirements of various regions, such as combining with the national policy of vigorously promoting red tourism and giving back to the old revolutionary areas in well-known old revolutionary areas; In energy-intensive areas, it should be combined with the policy of developing circular economy and promoting industrial upgrading; Combined with policies such as developing agriculture, developing water conservancy and building small towns. While helping the government to implement and promote relevant policies and spirits, it can achieve its own goals.

Fit with the development of regional tourism

The fit here has the following implications: First, it should be integrated into the regional tourism atmosphere and not destroy the overall image; Second, it should be connected with the relevant planning of urban-rural integration development and suburban tourism development; Third, we should avoid repeated construction in the region and strive to achieve "one village, one product"; Fourth, it is necessary to join the overall environment of promoting and promoting regional tourism.

The government's input-output ratio is high

The input mentioned here is not only money, but also energy. Tourism is an industry that hides wealth from the people, and there are often problems such as large investment, slow recovery, low profit and tax payment, and the government's investment in tourism is often cautious. If it can attract enough funds, even without government investment, it will contribute a lot of profits and taxes to the finance or greatly improve the influence of the city, and it meets the relevant requirements. Such projects are welcomed by the government. Rural areas with good resources and location conditions can often take the lead in starting, and scientific planning can accelerate and guarantee this process.

3. Investor's profit

Investor's profit is a catalyst for the construction of a new rural area oriented by tourism, as the saying goes, there is no business but no life. Businessmen, on the other hand, go after profits, and only when the investor's operating return can be greater than his investment in rural construction and project construction will he participate.

Scientific development of tourism products

Efficient economic agriculture, forestry, fruit industry and aquaculture, and highly related agricultural tourism are better choices for investors; Relying on big cities and rural areas in scenic spots, actively developing tourism real estate, high-end tourism reception, leisure and sports and other projects in combination with specific conditions is also the guarantee for effective investment recovery; Villages with good tourism resources and uniqueness are also easy to be favored by investors. However, tourism generally has the problems of large investment and slow recovery. If it is not a village with good tourism conditions, it is difficult to attract the attention of foreign investors. Therefore, it is necessary to actively develop new tourism products and enhance the profitability of rural tourism through scientific planning outside the operation of scenic spots.

Making use of relevant policies

Investors should actively combine with relevant policy spirit when carrying out tourism-oriented socialist construction, such as developing red tourism, cultural relics protection, ecological protection, promoting the construction of new socialist countryside, developing agriculture, developing water conservancy projects, building small tourist towns, etc., and apply for relevant help from relevant departments, such as cash, loans, infrastructure construction, marketing, land policy and tax policy.