What are the characteristics of post-90s consumer behavior?

The basic characteristics of the consumer market are as follows:

1. Not for profit. Consumers buy goods to gain some use value and solve their own consumption needs, not to resell them for profit.

2. unprofessional. Consumers often lack professional commodity knowledge and market knowledge, and consumers are easily influenced by the propaganda, service attitude and product quality of merchants and manufacturers when buying goods.

3. Hierarchy. Due to the different income levels and social classes of consumers, consumers' needs will show certain levels.

4. replace. Except for a few irreplaceable commodities, most of the commodities in the consumer market can find interchangeable commodities and substitutes, so the commodities in the consumer market have strong substitutability.

5. Universality. The consumer market is not only a large number of buyers, but also widely distributed. Consumers are everywhere from home to abroad, from cities to rural areas.

6. Prevalence. Consumer demand is not only influenced by internal factors of consumers, but also by external factors such as fashion, environment and values, so commodity institutions in the consumer market are popular.