Is the network celebrity economy beneficial or harmful to the development of tourism?

I think the advantages outweigh the disadvantages and can promote the development of tourism!

Advantages are: the rapid development of Internet and self-media, especially the emergence of some platforms, such as Weibo, live video and Tik Tok. First, many ordinary people have a stage to show themselves on the Internet, shaping a large number of grassroots stars and becoming online celebrities overnight. For example, Miss Tumbler, an online celebrity in Xi 'an, many people are attracted to her just to hold her hand. Second, through video, some unknown scenic spots quickly became popular, which promoted the development of tourism. This has played a very good role in promoting the excavation of folk talents and the promotion of scenic spots, and has also given new vitality, motivation and content to the development of the network era.

Disadvantages are: First, the appearance of online celebrities is bound to be linked to economic interests, which will inevitably lead to illegal use, over-packaging, malicious speculation, sympathy and illegitimate interests. Second, some spread negative energy in the network, spread rumors, and involve pornography and evil, which has a very bad influence. Third, some people are grandstanding, easy to make indecent behaviors and spread incorrect values, which will have a negative impact on the development of tourism in a city or region.

In a word, the appearance of network celebrities can promote the development of tourism, but it needs the correct guidance of many parties and the supervision of various platforms. The above is my own superficial understanding. Welcome to correct me.

In my opinion, "network celebrity" is actually an advertising platform, which is different from the traditional advertising platform. The main position of online celebrity marketing is the Internet, especially the short video platform, which is based on the development of Internet and mobile network. Therefore, there is no essential difference between the tourism authorities creating online celebrities to enhance their popularity and advertising on the traditional advertising platform TV, and there is nothing wrong with it.

In today's highly developed short video, not only the tourism industry is building online celebrities, but also the catering industry and e-commerce companies are seeking cooperation with online celebrities and have become industrial chains. Many companies are doing this, making plans, setting selling points, and then mobilizing various resources to build online celebrities.

Therefore, as a combination of tourism and online celebrities, the quality depends on whether the tourism management department has made sufficient preparations and whether the local tourism resources are of high quality. Is the tour package complete? Is there a basis for people to linger? What is the local tourism market environment? These questions are of vital importance.

The economy of online celebrities is only a means to attract tourists, and leaving a good reputation among tourists is the purpose. Just like selling things, no matter how well the advertisement is played and the product itself is not good, it is impossible to have a good reputation, and of course it will not last long.

Therefore, in my opinion, whether the economy of online celebrities is good or bad for tourism depends on whether they can leave a good impression and good reputation on their guests.

I think this is beneficial. Now is the internet age. Many people understand that consultation begins with various social media platforms. Internet celebrities posting on various platforms will naturally attract traffic and drive the economy.

Hello, let me answer the question. Internet celebrity economy is beneficial to the development of tourism, but it also brings problems and thoughts.

Why do you say that? First of all, we need to understand a truth. Besides its own tourism resources and services, tourism needs publicity most. Without publicity, even the best tourism resources can only be said to be niche brands. It is good for scenic spots and tourism industry to join or build online celebrities, which has publicity effect. When it becomes a scenic spot among network celebrities, its popularity will get better and better. Therefore, many local tourism departments and scenic spots are thinking about how to build online celebrity scenic spots.