What does personnel distribution center mean?

Question 1: What is the meaning of human market that is conducive to comprehensively measuring oneself? Consumer surplus refers to the buyer’s willingness to pay minus the buyer’s actual payment. Consumer surplus measures the buyer’s own feelings. additional benefits gained. For example, the ticket price of a movie is 20 yuan, but the consumer's evaluation of it is 50 yuan, so the consumer surplus is 30 yuan. If one wants to respect buyer preferences, then consumer surplus is a good measure of economic welfare.

Question 2: What does market-oriented employment mean? With the needs of enterprise development, market-oriented employment has become more and more popular. Data shows that market-based employment in some units has accounted for 80%

Market-based employment mainly comes from social recruiters and college graduates, and the vast majority are recruiters. Most of them are on the front line of production and operations. Although the employment contract is also signed at the post, in actual operation, there is still a certain distance from the formal employees in terms of political treatment, salary, welfare benefits, various insurances, training and leave, etc.

Question 3: What does personnel differentiation mean in marketing? It is also called differentiated marketing. It means that the enterprise divides the overall product market into several market segments, deliberately designs products and services suitable for each segmented customer market according to their needs, and makes corresponding changes in channels, promotions and pricing to adapt to each segment. market needs. For example, in order to adapt to the needs of consumers in different regions, different living habits, and different living standards, Tianjin Toothpaste Factory has developed "Blue Sky Advanced Toothpaste" and "Fruit Blue Sky Toothpaste" with different prices; "Desensitizing Toothpaste" with different functions and specifications ", "Anti-rust toothpaste", "Xifeng toothpaste", "Blue Sky Travel Toothpaste"; as well as "Blue Sky Student Toothpaste", "Children's Transparent Toothpaste", "Yajie Children's Toothpaste", "* **Toothpaste” and so on.

Differentiated marketing is a strategy that starts with market segmentation, identifies those specific target markets to enter, and then develops a marketing mix to suit each target market.

Differentiated marketing refers to deliberately designing products and services suitable for each segmented customer market according to their needs, thereby focusing on the needs of different customers in each market segment. Differentiated marketing is a strategy that starts with market segmentation, identifying those specific target markets to enter, and then developing a marketing mix to suit each target market. The marketing method of product differentiation is to adopt a differentiated approach for the determined market, that is, to specialize in producing or providing products or services suitable for the determined market.

Compared with the marketing method of undifferentiated products (Undifferentiated Marketing), the advantage of adopting a differentiated product marketing method is that it may increase sales and strengthen the competitive position; the disadvantage is that it may make Product research and development expenses, manufacturing costs and advertising expenses increased. Despite this, product differentiation marketing is still a major trend today, except for products such as steel, salt, and matches, which are rarely used.

Advantages and Disadvantages

Advantages: 1. High flexibility, can meet the needs of different consumer groups, improve product competitiveness, and increase sales.

2. If a company can achieve better operating results in each market segment, it will be easier to establish a good corporate image and thus win more single-brand loyalists.

Differentiated marketing strategies also have some shortcomings. Due to the implementation of differentiated strategies, with the increase in product varieties, the diversification of sales channels, and the expansion and complexity of marketing activities such as market research and advertising, etc. ization, production costs, management expenses, and sales expenses will inevitably increase significantly. The adoption of this strategy will inevitably be restricted by the resources and strength of the enterprise. Strong financial resources, strong technical strength and high-quality marketing personnel are necessary conditions for the implementation of differentiated marketing.

Application

Generally speaking, differentiated marketing strategies are mostly adopted by large and powerful companies. They can use concentrated marketing or undifferentiated marketing at the beginning, and after achieving certain success and development, select two or more market segments for differentiated marketing. Take Jinjiu as an example. Compared with all consumers, Jinjiu’s target group - middle-aged and elderly people with mid-to-high-end incomes is a preliminary segmentation of the market. The launch of Xiaofangjin is a reflection of consumption habits. Segmented, convenient and practical, it is very consistent with the advertising slogan of Jinjiu: Although Jinjiu is good, don’t drink too much.

Question 4: What is the meaning of marketing? Marketing (Marketing), also known as marketing, marketing or marketing. Classic business management courses such as MBA and EMBA all regard marketing as an important part of management. Important modules for author management and education are included.

Marketing is the activity, process and system that creates, communicates, disseminates and exchanges products to bring value to customers, clients, partners and society as a whole. It mainly refers to the process by which marketers carry out business activities and sales behaviors for the market.

Question 5: What does external sales mean? The design of training content actually explains how to package sales personnel. The reference for packaging is the market. What kind of external sales personnel the market needs, the company will carry out what kind of packaging. According to the nature of the enterprise and the requirements of the market, the company will train and train sales personnel from five aspects: morality, intelligence, technology, quality and appearance. The words for these five aspects in English are: VIRTUE, WISDOM, TECHNICAL, CONDUCT, and FORM. The first letters of these five words are combined and the name is shortened to: VWTCF.

. 1. Virtue (VIRTUE)

Refers to a person’s world view, values, outlook on life, outlook on business and outlook on integrity in social life. These five views comprehensively reflect people's thoughts and behaviors in social life. Correct thoughts guide correct behavior. Therefore, establishing a correct five-view theory for employees will enhance the cohesion of the company and the employees' sense of accomplishment. .

2. Wisdom (WISDOM)

Refers to the knowledge and business skills that external liaison personnel should master. Such as introduction to tourism, tourism sales, tourism history knowledge, geographical knowledge, business knowledge, communication knowledge and product knowledge, etc. Mastering as much knowledge as possible will be beneficial to sales staff's business development and enhance their sense of responsibility and honor.

3. Technology (TEXHNICAL)

Refers to the actual operating skills of external liaison personnel. It is the organic verification and application of learned knowledge and theories in practice. Enterprise sales can be achieved through this aspect. The content is to perform the learned knowledge on-site through simulation to train employees' on-the-spot operational capabilities.

4. Character (CONDUCT)

Character is the learning of employees’ own cultivation. Learning in this area helps employees improve their spiritual world and interest in life. Contribute to employees' interactions with the outside world and affinity with society.

5. Form (FORM)

Form refers to the external prominent image of a person. Including clothing, clothing, food, housing, transportation, etc. The interaction between external liaison personnel and the market is first of all an intuitive reflection of their own image in the market. This is the first impression, and the quality of the first impression directly affects the development of your work and the success or failure of your career.

How to guide external liaison personnel to shape their goals in the direction the company wants through training and learning, that is, by designing some class hours and content arrangements to complete the above five aspects, the company's preliminary The idea is as follows:

Third, the way the training syllabus defines the teaching content

In order to intuitively and popularly allow students to understand and master the content they have learned, they can directly externally

Apply the knowledge learned in joint work, and the training syllabus defines the teaching content as case teaching. Reflect all the knowledge and skills taught in the form of case studies, and master the content that needs to be taught during the training through studying each case to achieve the purpose of company training. Therefore, the training syllabus decided to decompose the five aspects of knowledge and skills that need to be mastered into individual items, and then design cases one by one from the decomposed items to complete the case teaching tutorial.

1. Morality: - It is a concept of thinking and value that cannot be decomposed by definite quantification, but we can express this concept through the norms of daily behavior.

Question 6: What is the meaning of market personnel in the field of industrial and civil construction? Someone who is responsible for professional market research

Question 7: What qualities should marketing department personnel have? 1. Copywriting ability. Master the specifications of marketing planning plans, be proficient in using office software and statistical analysis software, and have good conceptual skills, that is, the ability to conceive and process ideas and abstract relationships.

2. Market insight. Including the ability to discover market opportunities, the ability to discover market black holes, the ability to refine market experience, such as the prevention and monitoring of promotional loopholes, etc.

3. Communication strategy planning ability. Be able to formulate integrated marketing communication strategies and plans based on the company's overall strategy, develop potential markets, and compete differentiatedly with competitors.

4. Ability to understand advertising creativity. Be able to refine advertising creativity or understand and identify advertising creativity proposed by advertising companies from multiple perspectives such as the market, consumers, and audiences, and make correct evaluations.

5. Ability to judge advertising performance. Able to scientifically evaluate the performance and expected effects of the line from aspects such as visual elements, media characteristics, advertising roles, etc., and provide insightful suggestions for modifications.

6. Advertising communication management and control capabilities. Be able to scientifically formulate media schedules, evaluate communication effects and sales effects, conduct accurate input-output analysis, and have good management capabilities for communication materials, publicity resources, etc.

7. Contract negotiation ability. Specifically, good negotiation ability with media, advertising companies and other institutions in terms of cooperation matters and market expenses.

8. Employee management capabilities. It can fully motivate department employees, manage and motivate the planning managers of each subordinate regional market, and prevent possible corruption in market operations.

9. Organizational and coordination skills. Be able to better handle the cooperative relationship with the sales department, logistics and distribution department, promotional material production unit, and advertising cooperation unit, be able to better coordinate advertising resources among various regional markets, and have strong organizational skills for promotional activities.

Question 8: What is the meaning of marketing clerk? First of all, you have to remember: doing "marketing" depends on performance, and performance is the evaluation of market personnel (including: marketing managers, regional managers, key account managers, etc.) the only standard. No performance means no initiative!

"Marketing clerk", as the name suggests, serves the marketing department, similar to marketing assistant (who serves those in brackets above). In fact, to put it bluntly, he is just an errand boy in the marketing department! Because doing the market without doing business is very passive! (Strong words)

As far as I know, this position is very inconspicuous and very tiring! Usually it is done by young girls who have just graduated and have no experience, and the salary is low!

I am also a marketer myself, so I advise you to think twice!

Answer completed! The above is purely personal opinion and does not involve relevant interests, haha!

Question 9: What does talent reserve mean? Is there a job after recruiting? The company prepares a talent pool for the far-reaching development of the unit, thereby providing a talent reserve for some key positions in the company, especially a succession plan for leadership positions, and the company can have personnel available for call at any time. The talent reserve can better meet the unexpected needs of enterprise development.

In the most popular words, it is a substitute on the football field. If the main players can't play, I'll replace you and that's it!

1. Talent reserve is the ideal state of every enterprise. The talent reserve is the high-level talents provided when the enterprise develops to the point where it is in urgent need of high-level talents. However, if the company fails to arrange for senior talents when they are needed, it will definitely bring losses to the company. This requires arranging some talented people within the company, who can come in handy when business proficiency opportunities mature.

Second, the talent reserve is not only the internal reserve of the company but also the talent pool of external talent-related information. When needed, the talent reserve can be put to work in a timely and accurate manner.

At present, talent reserve studies require enterprises to spend a lot of money to operate, so they only exist in some large enterprises or state-owned enterprises, but they are not widespread, so there are no professional teaching materials.

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Let me introduce to you the ways to reserve talents in modern enterprises:

In the new economic stage, the important characteristics of economic development It is knowledge-based, networked, informatized and globalized. No step can be separated from new talents with new knowledge and new skills. Adequate talent reserves have become an indispensable strategic goal for enterprise development. Enterprises can achieve this goal through the following three ways:

1. Cultivate and utilize talents within the enterprise

Compared with enterprises in developed countries, Chinese enterprises lack the ability to compete with those in developed countries. Excellent talents that compete with foreign companies. Chinese enterprises pay far less attention to and plan for human resources than developed countries, and the role of talents has not yet been fully utilized. It is of great practical significance to train these people into useful talents for the enterprise.

Talents can be roughly divided into three types: First, they are "reproducible" talents who can use existing knowledge and work hard to complete their jobs. This type of talent is the most important part of the enterprise's talent composition, and a large amount of basic work is completed by them; the second is "creation" who have strong thinking ability, are good at synthesis, and have created something and made breakthroughs in professional research. type” talents. Such talents are often academic leaders in a certain profession or field, the backbone of an enterprise, and an important force that enables enterprises to achieve innovation and development; third, they can foresee the future development and changes of things and be able to foresee them. Turn into real "leadership" talents with organizational leadership capabilities. This group of talents has the smallest number and is the best among the talents, playing a decisive role in the future development of the company. The establishment and cultivation of an enterprise's internal talent market is to develop the enterprise's human resources through training, and to tap into the wisdom and potential of all types of enterprise personnel for development and utilization. In particular, the cultivation of talents with creative and innovative abilities will lay a solid intellectual foundation for the development of enterprises.

Training is not targeted at any one person. Everyone in the company needs training. Relevant data reflect that the rate of knowledge expansion in the last century has doubled every 30 years to double every two years by the end of the century. Facing new challenges, anyone, whether a leader or an ordinary staff member, must continue to learn new knowledge, otherwise they will be eliminated by the company. Excellent companies must have excellent talents. For business operators, high-quality talents are immeasurable wealth. An enterprise should first establish a talent market within itself. Talents within the enterprise can flow to each other in different positions, and those who are capable will be promoted and those who are mediocre will be demoted. In this way, enterprises can discover the talents they need through their own internal market and make them available for use by the enterprise.

Enterprises must change the long-term situation of only employing people without educating them, increase capital investment in talents, and improve the overall quality of enterprise personnel through training. A sample survey in a certain city showed that 30% of state-owned enterprises only allocated a small amount of symbolic education and training fees, with the annual average per capita being less than 10 yuan. 45% of enterprises have basically stopped investing in human capital, and only less than 5% of enterprises have accelerated investment. investment in human capital.

The training and continuing education of employees and technical personnel by American companies provides us with excellent reference. U.S. companies spend $210 billion each year on employee training. 97% of companies in the United States have developed training programs for employees. The 100 largest industrial companies in the United States are used to update, broaden and deepen scientific and technological personnel... >>

Question 10: What is the meaning of market research? Market research refers to the use of scientific methods Methods, purposefully and systematically collect, record, and organize relevant marketing information and data, analyze market conditions, understand the current market situation and its development trends, and provide objective and correct data for market forecasts and marketing decisions.

Depending on the purpose, it can roughly include the following contents: market environment survey, market status survey, sales possibility survey, and consumer and consumer demand, corporate products, product prices, social and social factors that affect sales. Conduct investigations into natural factors, sales channels, etc.

Commonly used survey methods:

(1) Observation method: It is the most basic method of social survey and market research. It is based on the object of investigation and research, using eyes, ears and other senses to observe it and collect information through direct observation. For example, market researchers go to the sales place of the interviewee to observe the brand and packaging of the goods.

(2) Experimental method: The investigators follow up on the investigation requirements, use experiments to control the objects of investigation under specific environmental conditions, and observe them to obtain corresponding information. The control objects can be the price, quality, packaging, etc. of the product. Observe market phenomena under controllable conditions and reveal market rules that are not easy to occur under natural conditions. This method is mainly used for market sales experiments and consumer usage experiments.

(3) Access method: It can be divided into structured access, unstructured access and collective access.

Structured interview is an interview that implements a designed interview questionnaire with a certain structure. Investigators must conduct interviews in accordance with pre-designed questionnaires or interview outlines, and use the same questioning and recording methods. The tone and attitude of the questions should also be as consistent as possible.

An unstructured interview does not have a unified questionnaire, and the interviewer talks freely with the interviewee. It enables extensive communication based on the content of the investigation. For example: Have a conversation about the price of the product to understand the respondent’s views on the price.

Group interview is to listen to the interviewees’ ideas and collect information through group discussions. It can be divided into collective visits by experts and collective visits by consumers.

(4) Questionnaire method: It is to obtain information about the survey object by designing a questionnaire and asking the respondents to fill in the questionnaire. After the survey data is designed into a questionnaire during the survey, the respondents are asked to fill in their opinions or answers in the questionnaire. In general field surveys, question-and-answer questionnaires are the most widely used.