How to do social marketing well

Learn these two points to help you do a good job in community marketing

If you have done community marketing, then you should know that attracting new people from the community is very important. In the process, if there is no traffic involved, when we operate the community, some of the methods we use will be limited: for example, the number of people is too small and we cannot reach more people! Similarly, if your positioning is not accurate, even if you attract many new entrances and have large traffic, you will not be able to maximize the value of the community.

Find the correct corporate positioning

For us personally, WeChat friends should be closely connected or have the same relationship. For companies, people in the community It should be composed of a group of people with the same label or attributes. For example, if your community is engaged in outdoor tourism, then everyone who enters this community should like to travel or often travel. people.

Many companies build communities because they actually hope to bring stable customers to the company’s products or drive sales of the company’s products through operating communities. Therefore, before a company operates a community, it must first lock in its target group and then recruit them into the group, instead of just pulling everyone into the group. In the end, the community traffic will be there, but But the group "died".

When we do community marketing, we also hope to bring together people with the same or similar interests or certain interests through some kind of platform, and then sell products or services. Of course, there are many social marketing platforms and they are far from limited to the Internet. Whether it is multiple online or offline platforms or communities, they can all be used as a means for us to do social marketing.

How to attract traffic

Many companies will encounter such a situation when doing community marketing. Basically no one will participate in a promotional event. Such a group is not operated but there are Traffic, if you really try to operate it but can't activate it, you might as well give up.

In response to the above dilemma, we suggest that you start from the following points when doing community marketing in the future:

Change the group nickname and maintain a certain level of activity

The first thing you should do after joining the group is to change your group nickname to the name corresponding to your product, and then try to speak more and bubble up when the group activity is good. After being active for a period of time, everyone will basically respect you. I have a general impression that when they have needs related to you later, they will think of you as soon as possible.

User-labeled operation

Different people inevitably have different needs. What we can do when operating is to meet the needs of most people as much as possible, so as to maximize the value of the community. change. At this time, it is very important to mark group users.

So how do we perform labeling operations for users? To give a simple example, like our education and training industry, we must first find out which subject parents have the greatest demand for when joining the group, and what kind of information they want to obtain in the group. We can note these needs as the parents WeChat name and create tags, this can help us understand more clearly the different specific needs of each person in the group, and facilitate us to carry out targeted activities in the future.

Whether it is our company or users who enter a community, they have their own corresponding purposes or needs. What we hope to do is to help users realize their needs through our products or services, and wait for users in the group After finding what you need, you will achieve conversion. Therefore, in community operations, by identifying the company's target group and then pinpointing the specific needs of each user, we can achieve the maximum goal of our community. It’s valuable.