The development trend of tourism in the next few years.

China's tourism industry has entered the Warring States period, and 25 is the dividing line for China's tourism industry to fully integrate into the world's tourism industry. Facing the challenges brought by China's entry into WTO, people of insight are thinking: How should China's tourism industry develop?

China is the largest country among the four ancient civilizations in the world. Its vast territory, rapid economic development, social stability and unity, and rich people's lives have injected new vitality into this ancient nation and opened up a broad development space for China's tourism industry. In addition, China's north-south span is large, the east and west are long, there are many nationalities, the local culture is very different, and the tourism resources are very rich; China has a large population and is entering a well-off society in an all-round way. The increase in national income has laid a rich material foundation for the development of tourism. Therefore, China's tourism is now developing towards a big domestic tourism country, an inbound tourism country and an outbound tourism country.

Looking at the development of tourism in China, we can roughly summarize it into three development periods: the first period is from the founding of the People's Republic to 199, which is dominated by inbound tourism; From 199 to 22, the development of tourism in China entered the second development period, during which domestic tourism rose suddenly. Since 22, the tourism market in China has undergone profound changes. With the reform of outbound travel agencies as a symbol, outbound travel has entered the Spring and Autumn Period and the Warring States Period. Therefore, China's tourism industry has become a three-legged development trend of domestic tourism, outbound tourism and inbound tourism, in which domestic tourism and outbound tourism are growing rapidly, while inbound tourism is developing slowly.

China's tourism industry has a very obvious dividing line: the eastern coastal economy is developed, which is the largest source of tourists, and the western region is rich in tourism resources, which is the largest source of tourists. However, with the deepening of western development, the great integration of tourism between the east and the west is an inevitable trend of economic integration between the east and the west. Due to the developed economy in the east, business tourism and exhibition tourism have gradually replaced traditional sightseeing tourism, while in the west, sightseeing tourism is still the mainstream of tourism development because of its rich resources and beautiful scenery.

WTO entry is the catalyst for the differentiation and reorganization of China's tourism industry. Facing the impact of WTO entry, tourism enterprises are planning ahead and looking for good countermeasures. Some people call WTO entry "the wolf is coming". Someone is ready to dance with wolves; Some people regard WTO accession as a good medicine to transform the backward situation in China.

wolves are good medicine, but the present situation of tourism in China is really worrying.

Based on the author's 2 years' experience in tourism, there are indeed many problems in China's tourism enterprises, which are mainly manifested in the following aspects: First, the concept is backward; The second is the shortage of talents; Third, the management is backward; Fourth, the lack of innovation in the system; Fifth, the fragmentation is serious, the enterprise scale is small, and the ability to resist risks is poor; Sixth, the service lacks well-known brands; Seventh, the development of aviation insurance industry lags behind; Eighth, the reception level, standards and modes vary from place to place, and communication is difficult; Ninth, the management of the government needs to be reformed urgently; Tenth, the tourism products are the same, lacking innovation, and the competition between industries stays at the price level of suicide in the industry, and the confidence of tourists in participating in the group is frustrated.

People of insight are making a diagnosis for the development of tourism enterprises in China, and put forward many solutions. A representative view is that the following development measures are put forward according to the size of enterprises: collectivization of large enterprises, specialization of medium-sized enterprises, and networking of small enterprises. The author agrees with this view and puts forward the corresponding development strategy according to his own situation, which has achieved remarkable results.

Brand is the key for China's tourism enterprises to break out of the tight encirclement and integrate into the world tourism trend. Most of China's tourism enterprises have the same development, and their services lack brand and personality, so it is difficult to stand out in the world market. Developing brand is a huge process, and many enterprises are unable to develop brand, but developing brand is indeed a shortcut to success.

developing the network is another way out for China's tourism restructuring. Due to the lag of policies, it is difficult to form a real network for a while, but developing the network is the only way to establish a unified market order, a unified reception standard, a unified reception mode and a unified service image.

the international tourism market is a wholesale-retail relationship, but China's tourism market is fragmented. A real wholesale-retail market is a necessary condition for the healthy development of China's tourism market. This wholesale-retail relationship has begun to sprout in some places. As tourism practitioners, they should take the initiative to practice and promote the rapid formation of this wholesale-retail relationship. Conditional travel agencies should take the initiative to develop into wholesalers, and travel agencies lacking resources should be willing to be retailers. The relationship between wholesale and retail is equal, not subordinate, and it is a necessary channel for product flow.