What is the purpose and significance of developing rural tourism?

(1) Improve the ecological environment and realize the sustainable utilization of tourism resources.

Rural eco-tourism needs a good foundation of rural ecological environment, which is an "agricultural industry" and an "ecological industry" with the smallest conflict and the closest goal to ecological environment protection. Developing rural eco-tourism will promote the protective development and utilization of tourism resources and realize the sustainable development of tourism. —— Refer to relevant documents of Prospective Industry Research Institute.

(2) Adjust and optimize the rural industrial structure and change the mode of economic growth.

Transfer part of rural surplus labor force, encourage farmers to make use of the existing spatial resources and green resources in rural areas, develop the tertiary industry on the spot, and broaden the channels for labor force transfer.

(3) Accelerate the process of urban-rural integration and build a harmonious society at the intersection of urban and rural cultures. Rural eco-tourism can deepen mutual understanding and recognition between urban and rural areas, expand the sales market of agricultural products and promote the development of related industries. Tourist areas are concentrated in suburbs and around tourist attractions, which is the direction of future urban development and has special significance for accelerating urban-rural integration and building a harmonious society.

(4) Enriching tourism content and enhancing tourism attraction and competitiveness As a new form of modern tourism, rural tourism not only enriches tourism content, but also enhances tourism attraction. With superior location and transportation, good agricultural industrial foundation and original ecological rural environment, rural tourism will become the main product of tourism.