Connotation of tourism environment

Under the guidance of the concept of global tourism, new tourism formats such as cultural tourism, leisure tourism and red tourism in the form of "tourism+"have become the new direction of tourism development in Ya 'an.

Every holiday, the number of tourists in major scenic spots in our city is bursting. This is inseparable from Ya 'an's in-depth implementation of the global tourism strategy, and is also closely related to Ya 'an's development of a new format of "tourism+".

New formats such as "tourism+agriculture", "tourism+culture" and "tourism+leisure" have developed rapidly in Ya 'an. This weekly magazine will launch a series of reports on Ya 'an's "Tourism Plus" development, and further interpret the current situation and direction of Ya 'an's tourism integration.

Natural scenery has laid the foundation for the development of cultural tourism. The picture shows the Laba River Scenic Area.

Local folk activities promote the development of cultural tourism.

Panda and tea are two major IPS.

Enrich tourism connotation

Cultural tourism industry is a green industry, a sunrise industry and a rich industry. Ya 'an has a long history and rich tourism resources, so it is particularly important for Ya 'an to develop the cultural tourism industry.

With the change of people's consumption concept, living standard and tourism concept, it has become a new trend of modern tourism to return to nature, visit a landscape culture and cultivate body and mind.

As far as Ya 'an is concerned, promoting the development of cultural tourism industry is an important task at present and in the future. It is also an important support for accelerating the transformation of eco-cultural tourism resources and building a green industrial system, and an effective way to promote the construction of a green development demonstration city and realize the prosperity of the people and the city. Relying on Ya 'an's unique geographical location, it has nurtured a unique natural landscape ecological environment, profound cultural resources and diverse composite resources. In the process of eco-cultural tourism development, five Ya 'an eco-cultural brands, such as giant panda culture, tea culture, Red Army culture, Han Dynasty culture and Sanya culture, have been formed, which has laid a solid foundation for Ya 'an to promote the integrated development of eco-cultural tourism.

"Highlight the two international cultural brands of panda culture and tea culture, shape the two international cultural IP, and form a distinctive market image of Ya 'an cultural tourism. "The relevant person in charge of the Municipal Bureau of Culture, Sports and Tourism said that Ya 'an is rich in cultural tourism resources, and some places have persistently promoted the tourism construction of scenic spots and new villages and achieved remarkable results.

Indeed, on weekends, Yu Jia Village in Yucheng District, garden village with rich panda culture, Dawei Village in Baoxing County, Longmen Ancient Town in Lushan County with a new look and a new weather, Qingxi Town in Hanyuan County with a sunny day, and other new towns and villages with rural tourism as the mainstay are all like clouds. Ya 'an integrates tea-horse culture, panda culture, national folk culture, farming culture, red culture and other elements into the new village, which increases the connotation of tourism culture in the new village, realizes one village, one theme and one village, and embodies the local taste and homesickness history.

It is understood that on the basis of fully displaying the cultural brands of "Home of Panda" and "Tea Capital of China", our city will build ten leading boutique scenic spots to promote the development of cultural tourism in the whole region. At the same time, in accordance with the concept of global tourism, with the theme of characteristic culture and supported by scenic spots and characteristic villages and towns, we will cultivate and build five excellent tourist routes with the most Ya 'an characteristics, such as exploring the panda's hometown, seeking the roots of the world tea source, the most beautiful G3 18 experience, green ecological health preservation and red cultural inheritance.

Integration of ecology and tourism

Enhance the tourism image

Magnificent natural scenery and colorful cultural landscape have laid a solid foundation for the development of Ya 'an cultural tourism industry.

In recent years, with the joint efforts of the whole city, the cultural tourism industry in our city has shown a vigorous development trend.

Last year, the city's comprehensive tourism revenue reached 32 billion yuan, and the cultural tourism industry accounted for 15% of the city's total economic output. The comprehensive income of tourism has maintained a growth rate of more than 20% for three consecutive years, driving employment of nearly 200,000 people. A number of scenic spots, such as Bifengxia in Yucheng District and Horn River in tianquan county, have flourished due to tourism. Rural tourism in Hanyuan and famous mountains, and red tourism in Baoxing and Shimian have attracted many tourists.

Taking Shangli ancient town as an example, on the basis of the combination of ancient town culture and folk culture, the integration of cultural tourism in Shangli ancient town has a good momentum of development. Nowadays, the stable income brought by the integration and development of cultural tourism has made the local people enjoy it.

Based on Ya 'an's good ecological resources, rich cultural resources and rich tourism resources, it has injected impetus into Ya 'an's vigorous development of cultural tourism industry.

Promote travel by festivals, and promote writing by traveling. During the holidays, various scenic spots (spots) in our city timely launched a series of tourism festivals, folk culture, special experiences and other activities according to their own characteristics and reality, which played a powerful role in promoting the prosperity of the holiday tourism market in our city and made up for the shortcomings of some scenic spots (spots) in our city in terms of tourism format.

The development of cultural tourism activities has detonated the vigorous situation of Ya 'an tourism market, and combined with local folk customs, it has further fermented the development speed of cultural tourism in our city. With the continuous emergence of cultural tourism activities, Ya 'an has become a tourist destination of "coming, staying and playing", and cultural tourism has also become one of the goals for tourists to come to Ya 'an.

The composite advantages of Ya 'an eco-cultural tourism resources provide a broad space for Ya 'an to promote the integration and development of eco-cultural tourism. It is reported that in the next step, the city will regard the eco-cultural tourism industry as the breakthrough industry and the primary industry of Ya 'an's green development demonstration city.

Pay great attention to the industrial attributes of eco-cultural tourism, take market demand as the guide, take global tourism as the main line, take the construction of China Giant Panda Cultural International Tourism Destination as the starting point, strengthen the ecological foundation, deduce the cultural connotation, highlight the tourism carrier, promote the eco-cultural tourism industry to promote economic transformation, and vigorously implement the development plan of eco-cultural tourism industry: build the brand of "International Panda City", build the urban tourism image of "Ya 'an, China" and weave one. Vigorously develop eight industrial clusters: Central City, Damengding Mountain, Dagong Mountain, Dabingxia, Erlang Mountain, Jin Jia Mountain, Longcanggou and Hanyuan Lake; Actively promote six new forms of integration: agriculture+tourism, culture+tourism, countryside+tourism, town+tourism, leisure+tourism and forestry+tourism. Strive to build eco-tourism industry into an important strategic pillar industry in the city and a modern service industry that the people are more satisfied with.