Scientific and technological innovation empowers cultural travel and butterfly change

The Ministry of Culture and Tourism recently issued the 14th Five-Year Plan for Cultural and Tourism Science and Technology Innovation, which defined the overall requirements, key areas, main tasks and safeguard measures for the development of cultural and tourism science and technology innovation in the 14th Five-Year Plan, systematically deployed and guided the work of cultural and tourism science and technology innovation, and drew a blueprint for the work. (June 1 1 Xinhua News Agency)

Science and technology are the primary productive forces, and it is also inseparable from the support of science and technology to accelerate the development of culture and tourism and promote the construction of a cultural power. Nowadays, with the deepening of the new round of scientific and technological revolution and industrial transformation, a new generation of information technology, represented by cloud computing, Internet of Things, artificial intelligence and big data, has been deeply integrated into all aspects of culture and tourism development, and is comprehensively improving the operational efficiency and consumption experience of culture and tourism, and promoting the changes in the development mode of culture and tourism.

Scientific and technological innovation is an essential element to realize the high-quality development of culture and tourism, and it is also the key support to meet the people's beautiful expectations of "poetry and distance". Relying on the new kinetic energy brought by information technology, many new modes and formats have emerged in the fields of culture and tourism, such as various cloud exhibitions, digital art and immersive experiences. It has brought a brand-new experience to consumers, broadened the exhibition space and consumption scenes of culture and tourism, and provided an important opportunity for the transformation and upgrading of culture and tourism, quality improvement and efficiency improvement. Grasping the opportunities of digitalization, networking and intelligence is very important for the high-quality development of culture and tourism.

Scientific and technological innovation is a kind of comprehensive innovation, which not only pays attention to application experience, but also comprehensively integrates scientific and technological research and development, achievement transformation, informationization, upgrading equipment technology level, standardization construction, theoretical research, think tank construction, talent training and so on. To conduct innovative research on the production, consumption, service and governance of new formats and new models, enrich all kinds of online and offline cultural tourism products, develop cutting-edge cultural tourism equipment with new technologies, and keep culture and tourism fresh and charming.

At present, culture and tourism have been deeply embedded in people's lives, people's attention and demand for culture and tourism have never been stronger, and the market scale of cultural tourism industry has been expanding. The ability of scientific and technological innovation will determine the competitiveness of cultural tourism industry in the future. All kinds of market players should firmly grasp the policy dividend, increase investment, put energy and initiative into scientific and technological innovation, lead industrial development and enterprise growth with scientific and technological innovation, build and cultivate a number of innovative leading enterprises with strong competitiveness, give play to the leading role of leading enterprises, and stabilize and extend the cultural tourism industry chain and innovation chain.

Cultural tourism innovation, the future can be expected. Through science and technology, we will promote the innovation of production mode, experience mode, service mode and management mode of culture and tourism, improve the supply quality of cultural industry and tourism, promote culture and tourism from large to strong, let the people get more high-quality cultural tourism products and consumption experience, and better taste the infinite charm of "poetry and distance".