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Barley, founded in 2004, is a comprehensive live entertainment ticketing marketing platform in China, covering concerts, dramas, musicals, sports events and other fields. On March 2nd, 20654381,Alibaba Group announced the completion of the wholly-owned acquisition of barley net, the largest performance ticketing platform in China, which means that barley net officially joined the entertainment strategy section of Alibaba, helping major entertainment groups through offline content landing and channel access services.

On September 2017 19, Barley was upgraded to live entertainment group of Ali Culture and Entertainment Group, with a brand-new image and positioning, and it was proposed to go to the scene as a brand-new slogan.

Popular activities

1, Lang Mai Festival

Lang Mai Festival is an annual welfare for barley net's opening to the outside world, with various activities, rich prizes and numerous brands. Whether you have an idol or not, whether you like going into the theater or not, whether you like being infected by the theater and the stage or not, you can get surprises in the new year.

2. Drama Festival

Maixi Gathering Script Competition, the full name of which is the first China University and Young Writer Maixi Gathering Script Competition and Young Talent Incubation Competition, is sponsored by Maixi Gathering, a barley performance, with new script magazines and unread scripts as co-organizers. The aim is to collect outstanding original scripts for major cities in China, mainly Beijing and Shanghai, find outstanding talents and works in colleges and universities, and make follow-up support plans for outstanding works with funds and professional teams in the industry.