Traditional Culture Encyclopedia - Tourist attractions - Where is Heilan House manufactured?
Where is Heilan House manufactured?
Jiangyin City, Jiangsu Province.
"Heilan House" (English abbreviation: HLA) is a clothing brand under Heilan House Group Co., Ltd., headquartered in Jiangyin City, Jiangsu Province, China. It mainly uses a chain retail model to sell men's clothing. Clothing, accessories and related products.
Heilan House is a fully managed franchise model, and franchisees do not participate in management. A store manager is a store manager affiliated with Heilan Home Company who is dispatched to a new store in the early stages of its opening. He then serves as a store manager while training employees, selecting a foreman as the official store manager, and returns to the company after the task is completed.
The purpose of Heilan Home’s store is to help new store employees with training and management, so that they can manage the store independently.
Brand experience:
In early 2002, Zhou Jianping, president of Heilan Group, went to Japan for a market inspection. During his stay in Japan, he was deeply impressed by the rich varieties, popular prices, and mass-market self-selected purchasing methods of Japanese clothing brands. After returning to China, Zhou Jianping launched this clothing sales model for mass consumption in China and established Jiangyin Hailan Zhijia Clothing Co., Ltd.
In September 2002, the first store of "Heilan Home" - Nanjing Zhongshan North Road store officially opened.
Brand Overview:
In January 2017, at the China Clothing Network Ceremony, Heilan Home won the title of "Top Ten Influential Clothing Brands in 2016".
In March 2017, Heilan House was selected into Brand Z's "Top 100 Most Valuable Chinese Brands in 2017" list with a brand value of US$868 million
May 26, 2017 On June 26, 2017, in the "Like Chinese Brands" event hosted by Xinhuanet, the company was selected as one of the "Top 100 Chinese Brands in 2017"
On June 26, 2017, Heilan House was selected into the Chinese People's The "2016 Trademark and Brand Value Ranking of Shanghai and Shenzhen Listed Companies" released by the University's China Trademark and Brand Research Institute ranked first in the textile and apparel industry.
Reference for the above content: Baidu Encyclopedia - Hailan Home
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