How to write the news release?

Key points of news release writing:

1. Logic (the whole manuscript needs to conform to narrative logic, and there needs to be a main line to connect the whole manuscript in series).

2. Marketing details (keywords must be prepared in advance).

3. Have a clear goal (to understand the purpose of some manuscripts, you must write around the goal).

4. Word-using skills such as the exchange of subject and object in writing can enhance the authority of the article to some extent.

Four characteristics of writing a press release:

A press release has four characteristics: significance, locality, comprehensiveness and timeliness.

significance: it is definitely necessary to have some significance to write a draft. This requires you to consider how much readers/viewers/listeners will care about this information on the premise of meeting your writing purpose. Because this is also the question that those media gatekeepers are asking.

locality: news-worthy information sometimes involves a local community (the concept of locality is not limited to geographical location, but can also be understood from the perspective of whether it attracts a specific audience).

comprehensiveness: news-worthy information sometimes needs to be provided in a comprehensive way. Out of our duty to serve and speak for an organization and customers, we are obliged to consider their interests, and we also hope to expose their advantages to the greatest extent.

timeliness: newsworthy information should be timely. Facts become more effective when they are related to current public concerns. You also need to be more careful about the information released in advance. Organizations that want to increase their registration by publishing news in advance are usually restricted by timeliness factors.