Will the implementation of Tourism Law change the present situation of tourism?

"Do not force shopping, do not specify projects or self-funded shopping spots. Violation of this practice will lead to the highest revocation of business licenses and fines. " The promulgation of this law gives tourism consumers a weapon to protect themselves from now on, thanks to the implementation of the Tourism Law in June 20 13, which will fundamentally solve the contradictions and problems that have restricted the development of China's tourism industry for a long time and guarantee the implementation of the paid annual leave system from the legal level. The implementation of the Tourism Law for more than a year has brought many changes to the tourism industry.

First, the promulgation of the Tourism Law will ensure that the policy effect of tourism development will continue to ferment at the legal level.

In particular, the tourism law is of great significance to the implementation of the paid annual leave system. Ensuring the implementation of the paid annual leave system at the legal level will significantly increase the number of overnight tourists, essentially change the current situation of low tourism consumption in China, and substantially promote the development of tourism and leisure industry.

According to the latest memorandum issued by ANZ Bank, China's tourism industry is in the initial stage of tourism expenditure growth, and the upward trend is very similar to that of Japan 30 years ago. In the 1980s and 1990s, the number of Japanese outbound tourists increased significantly, from 4 million to 65.438+0.6 million. In recent years, with the general improvement of living standards, low-income people in China can afford more travel expenses, thus accelerating the vigorous development of tourism in China.

Second, although the growth rate of China's tourism consumption slowed down in the first half of the year due to factors such as the bird flu epidemic, earthquake disasters and restrictions on the "three public" expenditures, the optimistic expectations of the industry for the "east wind resurgence" of tourism consumption have not changed.

Especially in the current background of steady growth and ensuring employment, the policy orientation will further tilt towards steady growth and promoting consumption. The relevant departments aim to change the economic growth mode from investment and export to domestic consumption, which will eventually play a positive role in promoting the development of tourism. It will be a high probability event for relevant departments to introduce policies and measures to encourage residents' tourism and leisure consumption.

For example, the relevant departments will encourage governments at all levels to gradually increase investment in the construction of public service facilities for tourism and leisure; Support qualified places to develop welfare tourism, reduce the ticket prices of some scenic spots, and stimulate national tourism and leisure consumption.

Relevant departments will encourage local governments to give full support to the tourism industry in terms of land supply, tax incentives and finance, and allow tourist resorts to explore financing by means of franchise, operation, fees and other management rights and equity pledge loans, enhance the function of bank card tourism and holiday services, and carry out tourism and holiday consumer credit services. The favorable tourism policies of specific sub-sectors (such as duty-free industries) or specific regions (such as the central and western regions) are worth looking forward to.

From the market point of view, the total amount of existing tourism products basically matches the demand, and the serious imbalance is that the service system, especially the service capacity of tourism companies is insufficient. The construction of public service facilities also needs the guidance of relevant departments. While strengthening hardware construction, we will gradually improve the soft environment of tourism services.

Third, urbanization, mature population structure and improved transportation will have a structural impact on tourism.

Urbanization will bring a steady stream of new demands for tourism. With the maturity of China's population structure, the tourism-age population over 35 and the elderly population with "money" and "leisure" are expected to become the main force in the tourism market, providing new opportunities for the development of the industry. In recent years, the development of high-speed rail and aviation industry has promoted the development of tourism along the route. The rapid growth of private car ownership has led to the rise of road trip, and the number of short trips and outings is on the rise.

The vigorous development of domestic mobile e-commerce subverts the traditional tourism consumption pattern. ANZ believes that at present, the Internet has reduced the cost of travel and overseas travel has become more common.

China's tourism industry has become an important industry in the national economy. In recent years, the state's policy support for tourism has been increasing, which will play a positive role in promoting the development of the industry.