The Significance of Developing Cultural Tourism

1. Providing employment opportunities: Tourism, as a labor-intensive and service-oriented tertiary industry, has the characteristics of low employment threshold, large quantity and little influence by economic recession, which has caused huge population pressure and employment pressure in this area.

2. Increase foreign exchange income: Tourism not only attracts domestic tourists, but also attracts a large number of overseas tourists, which has become an important way to earn foreign exchange and plays a great role in increasing foreign exchange reserves, making up the trade deficit and balancing the international balance of payments. 3. Promote the development of related industries: The development of tourism not only provides many direct employment opportunities, but also stimulates the development of related industries and provides many indirect employment opportunities. 4. Promote reform and opening up and expand international exchanges: Tourism attracts many foreign tourists, who learn about the history, culture, customs, construction achievements, policies and regulations of various places through tourism activities. Therefore, tourism objectively promotes opening to the outside world and creates opportunities for attracting external funds and foreign trade. 5. Promote the development and protection of national culture: Tourism is an economic and cultural industry. Through tourism, national culture has produced obvious economic and social benefits, which makes local residents realize the value of history and culture, enhances their sense of pride, and urges their own nation to consciously protect, inherit and carry forward national culture. 6. Promoting civilization construction: Tourism is a high-level consumption activity, which not only meets people's cultural and spiritual needs, but also becomes the best combination of material and spiritual civilization construction. 7. Promoting scientific and cultural exchanges: In today's knowledge economy era, people have promoted the spread of various cultures, academic information and advanced scientific and technological achievements through tourism, especially international tourism. With the intensification of tourism competition, mergers and acquisitions and capital operations between large tourism enterprises are becoming more and more frequent. Excellent domestic tourism enterprises pay more and more attention to the study of the industry market, especially the in-depth study of the development environment of enterprises and the changes of customer demand trends. Because of this, a large number of excellent domestic tourism brands have risen rapidly and gradually become the leader of the tourism industry. On the whole, tourism is not an economic sector to realize commodity circulation, but relies on tourism resources and facilities to provide tourists with services such as food, accommodation, transportation, entertainment and shopping to meet the needs of tourists' travel and consumption. So it is also called invisible trade.