How did Zhao Benshan get rich and get the first bucket of gold?

The establishment of Benshan Art College of Liaoning University has also created a prerequisite for Zhao Benshan to establish a film and television base in the future. On a piece of nearly 300 mu of land in the southern suburb of Shenyang, Zhao Benshan built Benshan Film and Television Base at a cost of 80 million yuan, which has also become the performance teaching base of Benshan Art College. Zhao Benshan, a pupil, became the dean of the College of Art of the University. He is an actor, but he has established the best film and television base in the country; An artist who claims to be a farmer, but has been a guest at CCTV Spring Festival Evening for many years and has been a sketch king for ten years in a row; He said he was a farmer, but he was a Forbes China celebrity for two years in a row. You don't know that Zhao Benshan behind the bright star is still a shrewd businessman. Some people describe Zhao Benshan's business in a short sentence: wealth accumulated, selling coal and digging up the first bucket of gold. Zhao Benshan became famous by playing two people who changed careers and then acting as a sketch, but his fortune began with selling coal. As early as 1993, Zhao Benshan established Benshan Art Development Company. Although it is in the name of art, its profit depends on coal and transportation. It is conceivable that in this northeast heavy industry base, coupled with the favorable social environment and Zhao Benshan's reputation at that time, doing coal business accumulated primitive wealth for him. Zhao Benshan himself has always been secretive about how much money he has earned. However, the money earned from the coal business has accumulated original funds for his cultural industry. Zhao Benshan's artistic life has many twists and turns compared with those little stars who became famous overnight in the entertainment circle. Zhao Benshan, orphaned at the age of 6, studied with his blind uncle in the village. He is good at playing erhu, playing suona, throwing handkerchiefs, playing Yu Zi, singing ditty and duet, especially at sanxian. 1982 because he played the blind Zhang Zhi in Wrestling Three Strings, he became famous in one fell swoop and became popular in three northeastern provinces. 1987, Jiang Kun had an eye for pearls and recommended Zhao Benshan to attend CCTV Spring Festival Gala, but he was rejected four times, full of troubles. 1990, Zhao Benshan finally appeared on the stage of the Spring Festival Evening. Some people say that life is the best teacher, and bitter experience has become the wealth of Zhao Benshan's life. Perhaps it is these tempering that let us see his extraordinary style on the stage of the Spring Festival Evening every year. It is not unusual for actors to go to caves in the entertainment circle. First, it can make money quickly, and second, it can improve his popularity. As a domestic first-line actor, Zhao Benshan's appearance fee reached 654.38 million yuan in 1990s, but he hardly walked through the cave. Why? Removing acupoints is killing the goose that lays the golden egg. Zhao Benshan commented on acupuncture points like this; More and more people pay attention to you in all aspects, and sometimes you have to cater to something you don't like. In the long run, actors will lose their skin easily. Perhaps it is with good personality and high influence and reputation that Zhao Benshan can stand on the stage of the Spring Festival Evening. Although we don't rely on the fame brought to him by the Spring Festival Evening, it doesn't mean that Zhao Benshan won't take advantage of the business opportunities brought to him by CCTV. Battlefield Diary of the King of Business Empire In previous Spring Festival Galas, Zhao Benshan successfully pushed Tieling to the whole country. Now some people say that Zhao Benshan has become a business card of Shenyang. Indeed, as long as the local government speaks, Zhao Benshan will spare no effort to help complete the activities organized by the government. In China, no one in the same city has the titles of numerous image ambassadors like Zhao Benshan: image ambassador of Shenyang World Expo, image ambassador of Shenyang World Heritage Expo, image ambassador of Shenyang taxation, and image ambassador of Shenyang tourism. Although these titles are empty, insiders say that this is a marketing tool of Zhao Benshan and also his cleverness. Star tax is the most sensitive topic, but Benshan takes the lead and will never let himself become the second Liu Xiaoqing; As the image ambassador of the World Expo, he changed the right to use a stage in a good position of the World Expo; The title of Shenyang Tourism Image Ambassador has benefited Zhao Benshan a lot. Many tourist buses parked in front of Liu Laogen Stage in Zhongjie every night have already explained the problem. If it weren't for the strong support of the Tourism Bureau, how could the travel agency arrange for foreign tourists to come in droves to watch the duet? It seems that many friends make it easier. Zhao Benshan's good relationship with the government solved his business problems. Although Zhao Benshan is a native peasant, after years of hard work, he has seen the world and done a lot of westernization. From the earliest Shenyang Benshan Art Development Corporation to Liaoning Folk Art Troupe to today's Benshan Media Group, Benshan Empire has finally begun to take shape. Speaking of his career, Zhao Benshan described himself in one sentence: In the past, others ran after me, but now I run after others. Just like Jintang and Tai Sen, I used to be Tai Sen, but now I am Jintang. Let's see how Zhao Benshan, who has become a golden soup, manages others and himself. Prosperity: Zhao Benshan, who has just been selected as the representative of the national intangible cultural heritage Tieling Errenzhuan, has really played an indelible role in the development of Errenzhuan, which can be said to have promoted the development of Errenzhuan. From the stage of Liu Laogen alone, someone has calculated an account: his daily income is about 654.38+million, which will bring more than 30 million direct income to Zhao Benshan this year. After deducting various costs, his net profit in Liu Laogen's stage should be at least10 million. Relying on tourism to develop Errenzhuan is an important battle in Zhao Benshan's commercial war. With the opening in Tianjin, Changchun and Harbin, Zhao Benshan has become the market leader of Errenzhuan in China, and Errenzhuan has also brought Zhao Benshan a net profit of not less than 30 million per year. Follow the trend: take TV as an example. In recent years, two TV series directed and starring by Zhao Benshan, such as Liu Laogen and Ma Dashuai, are not only applauded, but also very popular. Uncle Benshan, who is always careful when shooting these TV dramas, kept the cost to a minimum. He not only chose Tieling as the shooting location, but also spent little money. Even in the selection of actors, he mostly used his apprentice and * *, which cost a lot less money. According to statistics, it is conservatively estimated that the funds recovered by these TV dramas should be no less than 50 million. The icing on the cake: Zhao Benshan, who only has a primary school education, became the dean of the University Art College, which should be regarded as a big sensation in that year. It is said that many universities wanted to cooperate with Zhao Benshan when he set up an art college, but Zhao Benshan signed Liaoning University. Asked about the reason, some people said that it was because Liaoning University offered attractive conditions such as providing dormitories and some teachers and other school-running hardware that Zhao Benshan, who can calculate, was finally tempted, because he saved tens of millions of yuan on these items alone. The establishment of Benshan Art College of Liaoning University has also created a prerequisite for Zhao Benshan to establish a film and television base in the future. On a land of nearly 300 mu in the southern suburb of Shenyang, Zhao Benshan built Benshan Film and Television Base at a cost of 80 million yuan, which has also become the performance teaching base of Benshan Art College. According to industry sources, the current market value of this land is nearly 700 million! According to the evaluation of many educators, Zhao Benshan's celebrity school-running strategy is a very successful example, which not only trained many people engaged in film and television performances, but also added an economic growth project for him.