How to develop cultural tourism economy

The cultural tourism economy creates the distinctive features of the new "Cultural Tourism +" format of cultural tourism consumption upgrade.

Cultural tourism economy is where cultural tourism and leisure have become an important part of residents’ daily consumption. The integration of cultural tourism and emerging technologies is developing in depth and breadth. Digitalization is widely used in cultural tourism product innovation and new market demands. It has spawned Yuanshi cultural tourism, immersive experience, mass fitness, sports tourism, medical health care, urban vacation, suburban camping, ice and snow sports, self-guided entertainment, museum cultural creation, intangible cultural heritage experience, archaeological tourism, film and television performing arts wonder tour, New business formats such as cultural tourism and night economy.

In the era of "product is king" in cultural tourism consumption, the essence of cultural tourism scenes is to shape a "lifestyle", create "differentiated scenarios", innovate a pan-consumption cultural tourism format, and scene-based Consumption will reshape the competitive landscape of the cultural tourism industry. In the future of cultural tourism, scenes must equal traffic. The cultural tourism industry is essentially "scene consumption" and will eventually return to "poetry and distance".

Focus on new experiences

In recent years, tourists are not only satisfied with cultural tourism products that are flat and lack experience. Many cultural units and scenic spots in many places across the country have also continued to innovate and explore. Many immersive interpretation projects have emerged - immersive performances, immersive exhibitions, immersive script-killing games, new high-tech interactive experience projects, etc. These new things have become a hot topic for young people to pay attention to and experience.

It is not difficult to find that novel, participatory, and interactive immersive experiences gradually give cultural tourism products new forms and meanings, and are becoming one of the new cultural tourism formats that have attracted much attention. While tourists experience it, the cultural tourism industry has once again ushered in a new outlet.