What is the current situation of smart tourism research abroad?

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Under the background of smart earth, smart tourism, as an important part of smart city construction, the driving engine of tourism transformation and upgrading, and an effective way to improve people's livelihood, has been widely concerned. At present, the policy environment of smart tourism construction is increasingly optimized.

Intelligent technology tends to be mature and the market demand is unprecedented. In 20 14, the national tourism administration took it as the theme of annual tourism promotion, which set off the climax of quilt construction in China. but

However, as a new thing, the parallel development of smart tourism lacks reference. In order to avoid waste of resources and detours in construction, the construction of smart tourism at home and abroad is systematically sorted out.

On this basis, this paper aims to summarize the rapid development of smart tourism in the next stage and provide experience enlightenment.

First, the main practices of smart tourism construction abroad

(1) North America

The United States is one of the first countries to put forward the concept of smart tourism. The feedback system of tourist positioning device introduced by Stingwave Ski Resort in 2005 and Pennsylvania Wave in 2006.

Kono Mountain Villa introduced a wireless RF wristband system, which opened an attempt of smart travel in North America. In the process of construction, North America (some cities) is in smart transportation.

Great achievements have been made. In addition to the intelligent ticketing service with perfect system, tourists or residents can also query the operation status of bus lines in real time. In recent years, in order to better meet

In order to meet the needs of self-help tourists, "tourist self-help navigation" has been widely used in North America. In the construction of smart hotels, North America is to satisfy customers' intelligence, humanization and

Guided by information demand, improve detailed services, optimize management processes, and reduce management and operation costs.

(2) As early as 200 1 in Europe, the European Union began to implement the project of "Creating User-friendly Personalized Mobile Tourism Services". In the development of smart tourism, we attach importance to the construction and application of infrastructure and strive to build an integrated market. Forward-looking Industry Research Institute's "China Smart Tourism Industry Development Prospect Forecast and Investment Strategic Planning Analysis Report" pointed out: In the existing industries,

In the construction of Chengdu, some European cities use QR code technology to connect with urban information and serve smart tourism. At the level of public services, Europe is fully developing and applying telematics technology, and plans to establish special traffic wireless data throughout Europe.

Communication network, through the intelligent transportation network to achieve traffic management, navigation, electronic toll collection and other functions. It is estimated that by 20 15, some citizens in Europe will be able to use e-government.

Cross-border e-government services in some key areas will be gradually opened between the government and EU member states. In the application of smart tourism, EU enterprises cooperate to develop smart tourism with financial support.

Tour guide software can restore the heyday of the original monuments on the basis of global positioning system and identification software. Tourism route planning software has also been widely used.

(3) The Asia-Pacific region is represented by South Korea, Japan and Australia, and smart tourism is prominent in the Asia-Pacific region.

"People-oriented" features, using technology to enhance the tourist experience. Based on the smart phone platform, Seoul, South Korea has developed the "I travel to Seoul" application service system, which provides five services.

Services in three languages. While strengthening mobile terminal services, South Korea also attaches importance to series.

Website system construction. In the construction of smart hotels, the Asia-Pacific region pays attention to service details.

Wisdom is improved. Hotels and their smart phone answering systems, represented by Japan, pay attention to humanized design, support multiple languages, have comprehensive functions, support Skype and are portable.

Get out. As far as intelligent transportation is concerned, similar to North America, many cities in Asia-Pacific have complete, scientific and convenient transportation services. In some cities, so do transportation cards.

Take care of convenience stores and vending machines. GPS is widely used in sightseeing buses, and the "landscape navigation" system is developed and designed by the state, which can be used according to the location and power of sightseeing buses.

The video monitor automatically displays the dynamic video of nearby scenic spots. At present, Asia-Pacific countries are striving to strengthen technologies such as wireless network, Internet of Things, remote monitoring, wireless sensing and cloud computing, and strengthen the real-time and interconnection of smart tourism.

Second, the main practice of smart tourism construction in China

(1) At the national level

At present, the national "Golden Tour Project" and tourism e-commerce have been further developed, and it is more and more convenient to publish and use tourism information. National Tourism Administration and Baidu

Develop the "National Dynamic Monitoring System for Tourist Attractions and Tourist Evaluation System", and cooperate with the National Bureau of Surveying and Mapping Geographic Information to provide tourists with geo-spatial positioning information services for tourist attractions.

Service, the "national A-level tourist scenic spot management system" was built, and two "smart tourist cities" pilots were deployed, which achieved initial results. according to

The development planning and smart tourism construction of "National Smart Tourism Service Center" will cover four demonstration projects, including smart tourism IT listed enterprises, in addition to urban pilot projects.

Industry, digital scenic spot demonstration project, smart hotel demonstration project, smart tourism shopping demonstration site.

20 14 "smart tourism" has become the theme of annual tourism promotion, and the enthusiasm for building the whole people continues to rise. Tourism information collection was rolled out in an all-round way, and the smart tourism project was launched on a large scale.

Scientific research in colleges and universities has been gradually integrated, forums have been enthusiastically launched, the development scope of technology and equipment providers supporting smart tourism has been further broadened, research skills have been steadily improved, and government cooperation has been participated in many aspects.

(2) During the Twelfth Five-Year Plan period at the provincial and municipal levels, the construction of tourism informatization has generally become a new period of rapid development.

An important support for the exhibition. Tourism bureaus at all levels play an active role in the construction, trying to open up the smart resource system and build a framework for the development of smart tourism through key projects, platforms and systems.

In the promotion process of smart tourism, we constantly strengthen the software and hardware support at the infrastructure level, achieve wider broadband coverage, and set up entity information with more favorable tariffs.

Consultation center, popularize the self-service touch screen of tourism practical information wifi, speed up the configuration of tourism QR code, and constantly improve the basic database of smart tourism.

As far as smart services are concerned, all localities have vigorously developed online platforms, and successively launched a series of smart travel websites, online flagship stores, and various services including four guides (tour guide, air guide and guide).

Browse, shopping guide) function APP software, call center, etc. And cooperate with the mainstream tourism network platform to realize the docking and integration of tourism information and e-commerce platform. In addition,

Wechat and Weibo have become effective promoters of smart tourism in various places. Many areas are trying.

A smart travel card will further open up the tourism industry chain. In terms of intelligent management and regulation, all localities attach importance to the compilation of planning and regulation documents.

System, in some areas, also introduced the evaluation system, the establishment of reward system. The construction of smart tourism management platform mainly includes smart e-government, office system,

Tourists and scenic spots monitoring, tourism team service supervision, safe transportation management center, mobile law enforcement, traffic positioning, tourism big data analysis.

In order to ensure the steady progress of smart tourism, all localities actively promote pilot construction, mainly for travel agencies, hotels, scenic spots and rural tourism to carry out demonstrations. Some areas are in the brigade.

Under the call of tourism-related departments, a "smart tourism alliance" will be established, industry cooperation will be strengthened under the guidance of the government, and a strategic agreement will be signed in the field of smart tourism.

Extensive cooperation. In order to improve the effect of smart tourism construction, publicity, training and promotion are generally attached importance at the provincial and municipal levels. Tourism authorities actively use the network to establish tourism image, guide exhibitions and festivals, and launch smart tourism brands.

Third, the main experience and enlightenment of smart tourism construction at home and abroad

The development of smart tourism at home and abroad has both individuality and individuality, which can be summarized as follows.

Experience and enlightenment:

(1) Taking the optimization of public services as the core goal, it conforms to the development trend of individualization and normalization of tourism, and "public services" is among them.

It is highly valued in the construction of smart tourism abroad. Many regions and cities regard it as the entry point and core value of construction, and provide more meticulous and caring services from the public's point of view.

Service, improve the quality and convenience of the tour. The construction of smart tourism is not an image project, nor is it a technical exploration. It must guide the work and organization from the needs of tourists.

Weaving will eventually win the market. Combined with the actual construction examples, by optimizing public services, the construction of smart tourism not only achieved "landing", but also significantly improved the people.

Living standard and satisfaction, followed by public recognition and support, can also promote tourism enterprises to actively explore intelligent innovation and intelligent application, thus forming the relationship between the industry and the public.

Benign mutual promotion. In addition, optimizing public services can, to a certain extent, integrate tourism services with the overall development of the destination and realize the harmonious coexistence of tourists and destination residents.

(2) Strengthening organizational leadership is the primary premise. The construction of smart tourism needs market-oriented operation and government departments.

Learning organization and leadership. First of all, the technology application, construction environment and related fields of smart tourism are very extensive. In addition, its integration with smart cities and the relationship between * * * and * * involve

Investment, construction, operation and other stages are a very complex system engineering, and the strength of industry enterprises alone is not enough to support the construction. Although there are some countries abroad

Economists operate completely in a market-oriented way, but the construction progress is slow and the service management integration is not ideal. Smart tourism represented by Singapore and South Korea, including China.

This construction is promoted by the government. The biggest advantage of strengthening organizational leadership is that it can integrate various resource advantages, coordinate the relationship between all parties, give play to overall planning and guide fund raising.

Investment, thereby saving resources and improving efficiency. It is the first prerequisite for the orderly development of smart tourism construction.

(3) To improve the working mechanism. The successful case of smart tourism construction shows that the development of smart tourism involves more than tourism.

The cooperation of tourism, transportation, meteorology, urban management and other departments is also related to the multi-level linkage of "county-city-district" It is necessary to gradually build a smart tourism urban agglomeration and realize regionality.

Smart tourism has formed the connection and combination of point, line, surface and network. In addition, in order to ensure its benign development, industry authorities, smart tourism planning providers and smart tourism

Cooperative operation between operators and smart travel providers is also very important. The harmony of the above three levels depends on a perfect working mechanism, because

Therefore, in order to create a centralized, intensive, large-scale and innovative construction environment and promote the steady development of smart tourism, it is necessary to improve the working mechanism.

(D) the construction of key projects is an important support

Key projects are an indispensable support for the construction of smart tourism. On the one hand, it can attract resources, guide strength and quickly open up the situation of smart tourism construction; another

It has a strong pulling effect. Taking Dalian "My Hui You" platform construction as an example, as a key project, the service and management functions have been improved.

Bank of China smart travel credit card, smart travel guide mobile phone, smart travel quality management system construction, support for Weibo and mobile APP launch, and Dalian smart travel establishment.

E-commerce company, realize the innovation of cooperation mode. In addition, the successful launch of key projects can also enhance attention and expand influence, which is conducive to the construction and promotion of smart tourism.

(5) The application of technological innovation is a reliable guarantee. Innovative technology is the foundation of the development of smart tourism. On the contrary, the application of technological innovation.

It is a reliable guarantee for the continuous promotion of smart tourism. Taking Zhenjiang as a typical example, in the construction of various regions or cities, scientific and technological innovation is first embodied in research and development. Through scientific and technological development,

Promote the innovation of service and management mode, means, mode and interaction, so that the local smart tourism level is in or maintains a leading position. In addition, in the production

On the practical level, the combination of the application and expansion of the original technology and new fields can also give birth to a powerful driving force for smart tourism. At present, the application of technological innovation in various regions mainly depends on tourism.

Management departments or tourism enterprises should join hands with technology companies, research institutions or universities in the form of development agreements, cooperation agreements, projects and topics.

(VI) Talent cultivation and development are important supports. The construction of smart tourism needs team spirit, creativity and practical skills.

Skilled talent team. This team should not only have theoretical and practical research scholars, intelligent technology research and development personnel, service personnel skilled in using new technologies, but also have knowledge.

Manage organizational personnel and compound talents based on this. Only when talents are in place can the construction of smart tourism be supported, "R&D- Use-"

The orderly transmission of feedback and promotion will continuously deepen the achievements of smart tourism. At present, in the practice of architectural design, the mode of "training+introduction+* * * enjoyment" is basically adopted in talent training and development.

In addition to talent introduction and training activities at all levels, the establishment of smart tourism alliance is also a routine measure.

(7) Business model innovation is the key. Business model innovation is a bright spot that distinguishes smart tourism from traditional tourism, and it is also

Is the key to promote its development. O2O-using online resources and capabilities to aggregate offline businesses is undoubtedly the most mainstream innovative business model at present. Besides,

At the international level, there are customer independent pricing systems, tourism material exchange platforms and personalized intelligent tourism design websites represented by the United States; The domestic level is also trying.

Innovative business operation mode combining public welfare propaganda with paid services, information push with online transactions, enterprise joining with product distribution, and smart tourism product construction and leasing.

Work. Through practice, the innovation of business model makes business information smoother, business channels wider, transaction payment more convenient, profit means more flexible and resources more utilized.

More intensive, it has further spawned a new situation of smart tourism with multi-win results.

(VIII) Promoting pilot demonstration is a feasible path. Smart tourism itself is a new concept, and its construction is still under exploration.

Medium. At present, there is no perfect reference model at home and abroad, so "pilot demonstration" is widely used in practice at the national, provincial and municipal levels.

In the current tourism resources, choose some advanced construction with good foundation and conditions. On the one hand, the pilot demonstration helps to concentrate advantages, form a joint force, and effectively promote the pre-construction work.

Form a dynamic and high-quality innovation leader; On the other hand, the successful model of pilot demonstration can play the role of "model", help similar construction to save resources and avoid detours, and guide the expansion and deepening of wisdom with its achievements.