Traditional Culture Encyclopedia - Travel guide - What is the commercialization of tourist attractions?

What is the commercialization of tourist attractions?

In the process of tourism development, it refers to the behavior of treating tourist attractions as tourism economic industries, emphasizing tourism economic functions, pursuing tourism economic benefits, and adopting an open business model for development.

The so-called commercialization is relative to artistry, and art can be very personal and freely express personal feelings! However, business has a clear purpose to express the subject of design objects. Whether artistic or commercial, the premise is to conform to the most basic public aesthetics-format, color, elements and unity.

It's just that artistry can have a very unique expression that the public can't accept, while business is mainly for the public to accept and understand. Of course, business and art are generally combined, but the emphasis is different.

Extended data

Commercialization is to promote the socialization of production, liberate and develop productive forces, fully mobilize social resources, and meet people's growing and constantly differentiated material and cultural needs. Through scientific research, education and culture, people can acquire professional knowledge and skills that are in line with their own personality and can give full play to their personal endowments.

Form free consciousness and full creativity, cultivate those who can provide sufficient and rich production factors for industrial production, coordinate production relations and production processes, and promote industrial products to fully and quickly realize value, thus establishing a circular, efficient and perfect industrial system.

Improve people's working ability and efficiency, share the fruits of economic development, enable people to obtain wealth to meet their own needs, spread appropriate consumption concepts, promote good consumption habits, and provide mature consumer groups for the industry.