College students' tourism innovation project

College students' tourism innovation project

"Travel" is the process of traveling and going out, that is, to travel from place A to place B in space in order to achieve a certain goal; "Tour" means going out for sightseeing, sightseeing and entertainment, that is, traveling for these purposes. The following are the innovative projects of college students' tourism that I have compiled, hoping to help everyone.

College Students' Tourism Innovation Project 1 I. Overview of the Project

With the development of tourism, people's tourism concept is further deepened, and self-help tour has become a popular tourism project for modern people. However, due to the necessary tools for self-help travel, such as transportation, outdoor equipment and outdoor viability, these factors limit the further expansion of the self-help travel market, such as the college student market. Pathfinder Club is a travel club that provides professional help for all aspects of college students' self-help travel market.

Second, the company profile

Pathfinder Club is a travel club under Pathfinder Outdoor Products Co., Ltd. The company mainly aims at the self-help travel market for college students and provides them with relevant tools, outdoor facilities and outdoor skills training.

Third, the business environment

College students are an important and independent part of the whole tourism group, and the novelty and freedom of college students lead to the inability of group tourism to meet their needs. Therefore, self-help travel has attracted more and more attention of college students and has become the main way for college students to travel. The market potential of college students' self-help tour is huge.

Analysis on the Market Characteristics of College Students' Self-help Tour

(1) Attach importance to the economy and pay more attention to the tourism experience. Most college students are not financially independent. They don't have much money at their disposal. They belong to non-strong consumer groups, so they are sensitive to prices and cautious about tourism consumption. Pay attention to economic benefits in the process of tourism, as long as they are basically satisfied. In addition, college students have been curious about the outside world for a long time at school, and various experiences in tourism have become something they relish in their lives. So we pay more attention to the experience and feelings in the process of traveling.

(2) Choose short-term natural scenic tourist destinations in the neighboring areas.

Due to the economic constraints, most college students go to neighboring areas for a short time. According to the survey, college students choose to travel for 2-4 days. Because college students have little life experience, they are novel about things outside school and family. When they travel, they often choose natural scenic tourist destinations that are in great contrast with their daily life.

(c) Self-organizing groups are the main mode of travel.

College students have a strong sense of self and independence, and most of them don't want to be limited by the current travel agency routes and group arrangements. Therefore, during the holidays, there will be all kinds of "companion-seeking" tourism inspiration on campus. The survey also confirmed that college students now like to travel together, and the number is mostly 27, reaching 74%, and the gender composition accounts for an overwhelming majority.

(d) There are more travel problems.

College students have a strong desire to travel, but they lack tourism experience and social practice, and their ability is weak, so they are more worried about tourism. According to the investigation of relevant departments, among them, safety problems account for 40. 1%, car purchase and boat tickets account for 34.9%, accommodation problems account for 26.6%, and health problems account for 9.5%. Girls, in particular, as a vulnerable group, pay more attention to security and other issues. These concerns are also one of the reasons why it is difficult for college students to have the motivation to travel.

(5) The conformity psychology is remarkable, and the news spreads rapidly.

The market of college students' self-help tour is mainly concentrated in colleges and universities. As a concentrated tourism group, tourism decisions are easily influenced by classmates or friends and other related groups. In addition, due to the asymmetry of tourism information, college students often do not have sufficient pre-preparation, their emotions are easy to fluctuate, and their conformity psychology is obvious. At the same time, due to the concentration of the market, tourism information among groups is widely linked and transmitted quickly.

Fourthly, the development status of college students' self-help tour.

(A) the self-help travel market is growing rapidly.

From the inventory evaluation of each "Golden Week", it can be found that the number of college students' self-help tours is constantly expanding, and college students' choice of personality is more casual, and the proportion of self-help tours is much higher than that of group tours.

(b) Short trips are the majority.

Long-distance travel generally takes a long time and costs a lot, but short-distance travel is more popular with college students. According to the relevant data survey, 68% of college students choose short-distance routes, which is obviously higher than long-distance travel.

(3) Backpacking tourism is quietly warming up.

Backpack travel is cheap, free and novel. Compared with the regular group tour, they can get in touch with the real natural and cultural landscape and get rid of the commercial atmosphere of the city completely. Some tourism projects can also test their field survival ability.

(d) Breakthrough in travel insurance.

In recent years, travel insurance has been constantly innovating. Insurance companies mainly cover four types of insurance: travel rescue insurance, tourists' personal accident insurance, tourist attractions in personal accident insurance, and accommodation tourists' personal insurance. Various insurances have also designed different insurance contracts to meet the different requirements of tourists.

(v) Defects

Because college students, a group with weak spending power, are not valued by big travel agencies, but many small travel agencies operate irregularly, which leads to market chaos. At present, there is no corresponding product for college students' self-help tour, and there is also a lack of communication platform, so the choice is too narrow. The tourism operation mode is single, inflexible and lacks creativity to attract college students. In recent years, there have been many college students' travel accidents in China, and tourism safety is also a big problem. College students who live on campus for a long time may not adapt to the pace of tourism, and there are hidden dangers in tourism.

V. Development priorities established by the company's strategy.

(A) the spring and autumn travel market for college students. Every spring and autumn, group tours with classes as units have formed a tradition, among which the possibility and frequency of organizing group tours with lower-grade classes as units are higher.

(2) College students with better economic conditions. This includes college students with good family conditions and college students with strong independence who can create their own income. Most of them have strong tourism motivation, mature tourism conditions and great spending power.

(3) Senior students. Senior students are more mature in thought, more independent in behavior and more inclined to travel than junior college students.

Linear organization is flexible.

College students are active in thinking, full of energy, diversified in travel motives and pursuing individuality. We should flexibly develop the self-help travel market for college students.

(a) The tourism product mix should be flexible. Eating, living, traveling, traveling, shopping and entertainment are listed separately for college students to choose freely according to their own situation. Form a short, medium and long-term package tour or a small package tour or even a zero package tour.

(2) Diversification of tourism modes. According to the different needs of college students, we can design a variety of alternative modes of travel, such as hiking bicycles, ships, trains and so on. They can also be used in combination.

(3) The group should be flexible. Before traveling, most college students hope to find like-minded traveling companions, especially girls. We can recommend them to form their own tour groups according to their own characteristics. There is a huge market for self-help travel for college students with small profits but quick turnover, but college students are sensitive to other things. In order to obtain greater economic benefits, we must take advantage of its market characteristics, reduce costs and implement meager profits. Only by gaining the price advantage can we stimulate the market to achieve scale, such as tents, sleeping bags, moisture-proof mats, compasses, waterproof hands, electric telescopes, sabers, sports glasses, hiking bags, kettles, walking sticks, headlights, gas lamps, hand stoves, as well as quick-drying clothes and pants worn in summer, outdoor emergency medicines, outdoor sports books and videos, and some office supplies.

Staffing.

The club needs to recruit several outdoor sports coaches or experienced travelers, several outdoor tour guides, several route planners and several managers. In order to let college students know about our club, we must do a good job of publicity in the early stage.

(A) recruiting college students as agents

College students are collective and spread quickly. Finding a representative among college students as our agent will save the cost of publicity and achieve better results.

(2) distributing leaflets

Before the holiday, we will go to the university campus to send out leaflets of our club to enhance the influence of our club among college students.

(3) Use the Internet

Modern society is a network society, and the frequency of college students using the Internet is very high. We can increase college students' understanding of us by posting more posts online and participating in online forums.

Specific operation

(1) route operation

According to the needs of customers and our opinions, we will arrange our route and travel mode in detail.

(2) Preliminary preparation

In view of the lack of travel experience and outdoor survival ability of college students, intensive training is given a few days before departure, the cultivation of outdoor survival ability is strengthened, and necessary outdoor equipment is selected.

(3) Process operation

During the whole tour, we will send an outdoor sports coach and an outdoor tour guide. In view of the relatively high quality of college students, we should strengthen the cultivation of their team spirit and let them feel the sense of team honor. For the safety of the whole team, everyone will obey the coach's arrangement.

Financial analysis of intransitive verbs

(1) office equipment

(2) Office rent

(3) Staffing

(4) publicity expenses

(5) Outdoor equipment

Innovative tourism projects for college students II. Take advantage of the service project.

1, tutor service center. You can choose capable students to form a team, and each person can only specialize in one subject. Cooperate with teachers in key middle schools and primary schools to choose subjects with their own advantages and market demand through investigation.

2. Adult exam counseling. We can cooperate with the Adult Education College of our school or other relevant departments and operate independently in its name.

3. Meeting etiquette service. There are professional etiquette companies in the society, and some of their etiquette ladies are more casual and professional. Setting up a etiquette service team in colleges and universities can not only cooperate with professional etiquette companies, but also directly face various large-scale meetings.

This book was returned by the publishing house. Every university has its own publishing house. Every year, unsold books are returned from publishing houses and turned into pulp for paper mills. Students can buy books at the price of kilograms and directly enter the sales terminal with lower discount.

5. Inventors' Club. Many students are interested in invention. You can organize, brainstorm, build websites, participate in various social invention trading activities, and promote them in a planned way.

6. Shorthand training management. Many occasions, such as seminars, press conferences and various forums, need shorthand. Since everyone needs it, we can train professionals.

7. Rent travel goods. Students like camping outings. You can buy some outdoor things for rent You can also explore by yourself, find new scenic spots, design new travel routes and create new camping modes.

Second, with the help of school brand projects.

1, all kinds of education and training. If your school has medicine, psychology and pedagogy, you can learn from developed countries and carry out "early childhood education" with the help of the university card.

2. Mature technology transfer. Especially in universities of science and engineering, agriculture and medicine, there are some technical topics and mature technical projects. The teacher is too busy with research to put down his airs. You (you) can do this, find a market for technology and realize transformation.

3. Various professional consultations. Students with a school of economics and management can set up an enterprise consulting organization. Of course, the influence of students is not enough. Invite experts in the industry to form a "Zhuge Liang group" to find Liu Bei and "grow with him".

Third, professional projects that can operate independently.

1. Services that can be split. I advocate that the problem of talents in enterprises must start from understanding the essence of talents-autonomy, self-reliance and self-improvement, and innovate talent management and working methods through the business department. That is to say, no matter what products are operated, businesses that can be independent should be independent, and professionals or small teams based on them should do it independently. The corresponding working mode is also decentralized. The Internet provides conditions for this way of working. This is called virtual organization abroad. Many domestic companies have accepted this method, which provides a new way for college students to start their own businesses.

2. The preliminary work of book production. For example, topic planning, text entry, layout design, packaging design and proofreading can all be done independently.

3, all kinds of graphic design work. Such as advertisements, posters, book covers, trademarks, etc. This kind of thing is especially suitable for people who are interested. It's important to come up with your own creative achievements.

4, all kinds of special agent business. Patent application agent, technical property agent, all kinds of registered agents. Such as trademark registration and domain name registration. Many companies and institutions have objects that need to be registered, but they lack relevant knowledge and are not clear about the conditions, scope and process of registration.

Four. Projects conducive to foreign cooperation

1, wedding makeup master. The wedding economy is enduring, always tied with weekends, and the service content is classified. Not limited to make-up and master of ceremonies, we can independently create our own unique creative service content for any single product. As long as the quality is excellent, many professional companies welcome it.

2, clothing, shoes and hats design. The vitality of clothing, shoes and hats lies in the introduction of new styles, and design is the life of such enterprises. I know a boss in Taiwan Province Province, who is a shoe family. When he was young, he took his camera around the streets all day and went abroad to find new styles and stimulate his creativity. After designing the new model, make a sample, let the big shoes agree to the goods, and then entrust the shoe factory to take orders for processing.

3. Various information services. No matter what kind of information, as long as it is professional enough, detailed enough and deep enough, there will be many people who need it, and it has commercial value from industry to catalogue.

4. Theme Holiday School. Anyone who is conducive to the moral, intellectual and physical development of primary and secondary school students can run a holiday school with a clear theme. To do this well, the topic selection is very important. With the help of influential, credible and systematic resources, you can even join hands with travel companies.

Five, small and diverse commercial projects

1, handmade. A girl in Nantong made paper-cutting very professionally, thoroughly and greatly. She sold it to many countries and began professional training. This kind of thing can be done by students who are interested and have special skills.

2. Special counter. Last year, I inspired and supported such a small thing. In a quiet valley near Huangshan Mountain, farmers there pick and fry wild camellia by themselves. I told a friend's child who is studying in Beijing that I opened a one-meter counter in a big tea house, dealing in wild camellia, and he was responsible for publicity and supply.

3. Network maintenance. Many companies, enterprises and institutions rely on computers and networks to carry out their business. Some have their own dedicated network maintenance personnel, and some use part-time maintenance personnel to carry out maintenance regularly or at any time in order to save costs. Many students are "suitable" for the network, so we might as well set up an expert group and do part-time maintenance for several companies.

4. sporting goods. Clothing, military training clothes, etc. A student from Shandong called me several times. They set up a "sports culture group" to import sportswear directly from manufacturers and operate it in our school and several surrounding schools. I also know a student who recycles military training clothes at a low price and sells them to his hometown. All these projects should have a detailed, creative and operational planning case. Some have already had actual combat drills, which are more valuable for reference.

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