Market positioning of Shenzhen overseas tourism

Break through the tradition and find the market positioning: Shenzhen Overseas has found the market positioning as early as 2005, and began to develop outbound tourism such as island tours, cruise tours, Japan and South Korea tours, China Hong Kong and Macau tours, in addition to Southeast Asia tours business, while not neglecting inbound and domestic tourism. For two consecutive years, Shenzhen Overseas has won honors such as "China's Top Ten Outbound Travel Wholesalers" and "Guangdong Province's Top Ten Outbound Travel Wholesalers". It has also been rated as "China's Top 100 International Travel Agencies" by the National Tourism Administration.

Since the company focused on wholesale tourism in Southeast Asia in the 1990s, it has maintained its "leading" advantage in this business across the country until now. In order to completely change the situation of Thailand tours with negative group fees and low quality, the company cooperates with the National Tourism Administration of Thailand to vigorously promote the "215 Thailand Quality Tour" series nationwide, including "Extraordinary Thailand", "Love in Peach Blossom Island" and other products, by Filmed by CCTV and broadcast nationwide, it is deeply loved by the industry and tourists. It has obtained the quality certification of "Safety Thailand Travel" from the National Tourism Administration of Thailand. The National Tourism Director of Thailand came to China to personally award the "Safety Thailand Travel" to the chairman of Shenzhen Overseas "Travel" quality certification certificate.

Facts have proved that the company's "Nanyang Style" business has been deeply rooted in the hearts of the people. On average, more than 100,000 tourists go to Thailand through Shenzhen Overseas' "Nanyang Style" business, ranking first among national tour groups. While doing promotional activities at the Guangzhou station, the director of the National Tourism Administration of Thailand made a special trip to Guangzhou when visiting Beijing to issue the Thailand Quality Tourism Certification to Shenzhen Overseas.