Comparative analysis of tourism competitiveness

Traditionally popular tourist countries still have strong competitiveness. Despite frequent terrorist attacks in Europe, they are still the world's largest tourism market. In 2016, they attracted a total of 620 million international tourists, accounting for 10% of the world's international tourists. About half of the total population (1.2 billion). Despite this, Europe's rich culture, complete tourism service infrastructure, good health conditions and international openness still attract a large number of tourists.

Spain’s tourism industry ranks first in the world in competitiveness, with a score of 5.4 (the highest is 7). Its main advantages are complete infrastructure, rich cultural attractions, and high safety factors. China ranks 15th with 4.7 points. China's opening up and development, its long history and exquisite folk craft culture have attracted the world's attention. Many of them have a long history, culture and civilization, and embody the essence of Chinese cultural development. People's minds are open, their concepts are avant-garde, and they are full of oriental color and sentiment. The Chinese yearn for a harmonious and harmonious culture, which warms the hearts of tourists from all over the world. Chinese people are warm and hospitable, Chinese people yearn for goodness and beauty, and Chinese people yearn for harmony. These cultures make China warm. These warm cultures attract tourists from all over the world. China's long history and culture are a treasure, and China's beautiful rivers and mountains are a cornucopia. Therefore, we have enough reasons to love China.

Spain ranked eighth in 2011, jumped to fourth in 2013, and topped the list in 2015. Spain's main advantage lies in its tourist service facilities, with its score ranking second in the world. With its rich world cultural heritage, numerous museums and sports facilities, Spain also ranks second in terms of cultural tourism resources. Developed air transportation makes it easy for tourists from all over the world to reach Spain. Price is not Spain's main advantage, as Spain ranks 98th out of 136 countries in terms of affordability. The business environment is also a weakness of Spanish tourism. In terms of the ease of starting a business, investing, and signing contracts, Spain does not have much advantage. Countries and regions with high scores in this regard include Hong Kong, Singapore, Switzerland and the United Kingdom. The Holy Week holiday is approaching, and hotels in Spain’s major tourist destinations are all full, and prices are much higher than usual. During Holy Week, 67% of Spaniards chose “domestic travel”. The most popular tourist destinations in Spain are Madrid, Seville, Granada and Malaga. The most expensive are the Balearic Islands (Balears), with an average cost of 167.65 euros per night (1 euro is about 7.3 yuan). The cheapest is Murcia, where you can spend a day for 74.9 euros. This year’s Holy Week, Spanish hotel reservation rates far exceeded last year, increasing by 11.03% to as high as 84.44%.

The report analyzes that the gap in tourism competitiveness between developed countries and emerging economies is gradually narrowing. With the growing number of international tourists and the expansion of the region's middle-class tourist group, East Asia has become the most dynamic tourist hotspot in the world.

The World Economic Forum's "Tourism Competitiveness Report" analyzes the potential of tourism development to create economic and social benefits in 136 countries and regions around the world, integrating its tourism environment, policy conditions, infrastructure and natural resources. resources and regulations, environmental management, security, sanitation, emphasis on tourism, air and ground transportation facilities, tourism infrastructure, information technology facilities, price competitiveness, human capital, tourism concepts, and natural and cultural resources. Performance is ranked.

The report points out that in the context of continued growth in internal and external demand, Asian countries need to further improve digitalization and infrastructure construction to better leverage the role of tourism in promoting social and economic development.

The report recommends that economies led by tourism should take measures to better adapt to market changes, such as using rapidly growing mobile Internet tools to provide travel search, planning, review and other services. In addition, efforts should be made to protect the natural environment and improve future tourism competitiveness.