How does Xiaohongshu stand out in network marketing?

How does Xiaohongshu stand out in network marketing? Summarized five points. Today, with the prevalence of online marketing, the promotion of soft-text planting grass has become a popular promotion method. Little red book is one of them. Therefore, many brands have seized this feature and made a little red book to share with Xiaocao to promote their own brands. Although the promotion effect of Little Red Book is still good, but to achieve better promotion effect, we should pay attention to matters needing attention. Today, I will discuss this topic with you. 1, cover The cover of the little red book is the first impression of the user on the notes of the little red book, and the cover of the notes of the little red book will appear on the home page of the little red book with many notes. Therefore, if you want the little red book notes to stand out among many notes, you must make the cover attractive so that users are interested in reading and clicking in. Therefore, when designing the cover, we should think from the user's point of view, whether the user will click in when seeing this picture, whether this picture is beautiful and attractive. 2. The title of the title of the little red book is second only to the cover of the little red book notes. When you see the cover, people's attention will immediately turn to the title to see what this note is about. Therefore, we should pay attention to the use of language in the title, try to be concise and clear, and summarize the general content and central idea of the notes. Such a title will be clear to users. 3. The content of Little Red Book is the key to retain users, so we must refine the language of notes and save _ wordy sentences when making content. And it takes some thought when typesetting. Excellent arrangement can make readers feel comfortable and enhance their affection for notes. 4, the topic of the little red book notes increases the exposure and brings the correct topic. Observe the contents of the little red book notes, and then think about what keywords the little red book needs to bring. Or observe the recent hot topics or hot events and bring these topics with you. Generally speaking, the exposure of the little red book notes will increase. When some users need it, related searches will also search for the content of the little red book notes, which also increases the exposure. 5. Make hot spots and cooperate with KOL and KOC. If we want to promote publicity on a large scale, then we must rely on the strength of the masses at this time. By screening high-quality or suitable KOC and KOL, brands can not only promote brands quickly, but also produce transformation value and fission effect in this way.