The difference between live selection of agricultural products and leisure live selection.

Choose cheap products for agricultural products. Live broadcast with goods belongs to an impulsive consumption under the sensory stimulation, and lower-priced goods can make users quickly make a decision to place an order in a short time. The second is to analyze the customer unit price and gross profit margin of agricultural products. Above the category, the quality and price of agricultural products are the two biggest factors affecting the conversion rate. The quality, taste and reputation of agricultural products can often affect users' willingness to place orders. These comprehensive qualities are closely related to the user experience, which in turn determines the word-of-mouth of the live broadcast and the subsequent repurchase behavior of users.

The third is that the product should be practical. The conversion rate of live sales depends on the product itself. Considering the target user group, agricultural products that only need high frequency for daily consumption are undoubtedly more adaptable. It is best to focus on daily high-frequency consumer goods, such as small packaged rice, seasonings, snack foods, etc. When choosing products by live broadcast. Choosing daily high-frequency agricultural products for live sales is a good means to ensure the repurchase rate in the later period, and such agricultural products are very attractive to community communication.

Fourth, agricultural products must have a good consumption experience, and products can only be established if they have a good use experience.