Physical stores are falling, tourism revenue is down by 70%, and Dali is only a distance from no poetry.

With the coming of the May Day holiday, the ancient city of Dali, where there are fewer cars and horses at the gate, should be crowded.

A few days ago, I realized that the ancient city was staging a new round of self-media beans, and I went to four streets specially. According to his statistics, less than one third of the shops in Yangren Street, Fuxing Road, Renmin Road and Yu Ye Road are open, and more than one shop in 1 10 is advertised with clearance sale and low-price subletting.

On the main street, every few steps, you can see the advertisement of closing the store. Beans took photos and posted them on WeChat. After a long string, he said with emotion: "The physical store in the ancient city of Dali is going to fall down."

A few years ago, this small town was famous all over the country because of Ning Hao's film Let the Flowers Bloom. As Hao sang, countless young artists traveled all the way to go to dali.

But feelings are always vulnerable to reality. In 20 17, the Erhai Lake in Dali was renovated, and a number of hotels and homestays by the sea were demolished. Nowadays, affected by the epidemic, a new wave of work stoppage is being staged in Dali.

Opening and closing stores are all losses.

65438 On June 25th this year, the scenic spot of Dali Ancient City was temporarily closed to the outside world, and the shops were closed one after another. On March 10, the ancient city reopened, but there were few passengers and few shops reopened.

Since the Spring Festival, many subletting advertisements have been posted, and many people have made inquiries, but no one has laid hands on them.

Ms. Xu's national clothing store is in foreigner street. Unlike many foreigners, she is a local. She once lived in a nearby village, made money by doing business in the ancient city, and bought houses and shops there. In recent years, business is getting worse every year. Before the Spring Festival, she had decided to rent out the store and posted an advertisement for rent. When the epidemic came, all the shops in the ancient city were closed and there were no rooms for rent.

Like her, there is also Mr. Huang, a Wenzhou native who has lived in Dali for more than 30 years. The shop under his name is in the middle of Fuxing Road, and the location is also good. He inquired, the store next door 15 square meters, with an annual rent of 300,000. His price is more than 70 square meters and 400 thousand. Even so, since the beginning of the year, the advertisement for renting has been posted, and the lessee has not been waiting.

Mr Huang told China Newsweek that he could understand the operators. In his view, under the current circumstances, opening and closing stores are all losses. Close the store, but pay the rent every month; Opening a shop, there are few tourists at present, and it is very likely that you will not earn back the rent, but you still have to pay the clerk's salary.

Compared with previous years, the number of tourists in Dali has been greatly reduced. According to official data, in the first three months of 2020, Dali received 4.424 million domestic and foreign tourists. Among them, before the epidemic, 65438+ 10 received 3,596,500 people. In March, the epidemic situation gradually improved. After Dali opened its doors to welcome guests, Dali received 740,000 people. The total number of receptions in three months decreased by 69.83% year-on-year, and 7.87% of the annual plan was completed.

In this case, subletting the storefront has become the choice of many people. Dali, Lijiang and Shangri-La Inn Alliance has more than 9,000 member units, and the alliance has a trading center to provide hotel transit services. He Shuangquan, head of the Inn Alliance, told China Newsweek that from June to April last year, the trading center received 74 valid transfer messages, compared with 180 in the same period this year.

The recession of tourism has brought great influence to Dali's economy. Official figures show that the total tourism revenue of Dali in the first three months was 8.07 billion yuan, down 69.55% year-on-year.

Ms. Wang used to live in Beijing and her family moved to Dali more than ten years ago. After getting involved in all walks of life, she invested more than 4 million yuan, worked as a second landlord in Dali and rented a yard from the landlord. After the renovation, she rented it to the hotel operator. She has three yards in her hand. In the past few years, the return on investment was very high, earning about 654.38+0 million yuan every year. Since the beginning of this year, all tenants have defaulted and stopped business. So far, they haven't found a next home, and she has lost more than 600 thousand.

Doug, a media person, runs an official WeChat account in Dali, taking photos and writing promotions for local homestays. Under the epidemic, due to the overall collapse of the tourism industry, he has only earned more than 5,000 yuan so far this year.

Will Dali's tourism be good?

May Day is coming, will Dali's tourism be good?

He Shuangquan, the head of the inn alliance, replied in two sentences: "It is particularly pessimistic and very bad." According to the figures obtained by the Inn Alliance from the member units up to now, the order of May Day has not increased, which is basically the same as that in April.

May Day is the annual tourist season in Dali in previous years. There will be traffic jams on the road around Erhai Lake and the expressway into Dali, not to mention the characteristic homestays and inns, which are almost full.

He Shuangquan runs an 850-square-meter inn with 27 rooms in Cangshan. The off-season room price is around 600 yuan, and the peak season price will be close to 1000 yuan. Last May Day, all the rooms in the inn were full, but now only about 20% of the orders are taken.

The Tourism Research Center of China Academy of Social Sciences also predicted the May Day holiday this year, which is also not optimistic. They believe that during the May 1 ST period, the total number of tourists in China was 0.3 1 100 million, and the total tourism revenue was predicted to be16578 million yuan, which were 84. 1% and 85.95438+0% lower than the same period last year, respectively.

In recent years, the development of hotel industry in Dali has not been smooth. Since the fire of the Ning Hao film "Heart Flower Road Release" in 20 13, young artists have come here to look for poetry and distance, and the catering and homestay industries in Dali have made great strides. At one time, there were nearly 2,500 restaurants in the core area of Erhai Lake Basin alone.

At the beginning of 2065438+2007, the blue-green algae crisis broke out in Erhai Lake, and the local environment was rectified for more than a year. The "Three-line Delineation Plan for Ecological Environment Protection in Erhai Lake in Dali City" was issued, and more than 800 homestays were demolished and shut down/kloc-0. After the unsealing, the tourists in Dali are no longer the same.

Tourism is a pillar industry in Dali. According to the data of 20 18, the regional GDP of that year was1122.4 billion yuan, and the total tourism revenue was 79.58 billion yuan, accounting for more than half. Dali has issued a three-year action plan to plan and guide the development of tourism. According to the plan, by 2020, it is necessary to strive to achieve 60 million domestic and foreign tourists in Quanzhou, with a total tourism revenue of 654.38+000 billion yuan; The tourism industry directly employed 250,000 people, indirectly promoted 500,000 people, and helped the poor out of poverty by more than 6,543,800 people.

However, the epidemic in early 2020 had a great impact on Dali's tourism. To this end, Dali has issued some assistance policies to help cultural tourism enterprises from the aspects of financial support, deferred payment of taxes and fees, and signing and returning of deposits. For example, according to the policy of the Ministry of Culture and Tourism, Dali Prefecture has refunded 80% of the money to a group of travel agencies that have paid the deposit according to law and obtained the travel agency business license. By the end of March, 58 quality deposits have been returned to travel agencies, amounting to 105 1 ten thousand yuan.

Dali Prefecture has also introduced stimulus policies for scenic spots and travel agencies, including considering its passenger reception in 2020 and other indicators. The top ten will receive a reward of 654.38+ 10,000 to 654.38+10,000.

Enterprises are also trying to transform and survive. He Shuangquan said that many inns try to pre-sell the next room at half price through live broadcast, and they can stay in the off-season. So far, the effect is not bad.

Some people have taken a fancy to Dali's current low rent and are still optimistic about its future development. Ms. Wang said that most people who came to ask her about the hotel rental price were people who just came to Dali this year, hoping to take the opportunity to bargain-hunting.

A few years ago, Hao Yun sang in a song: "Since you are unhappy and don't like it here, it's better to go all the way to west go to dali." However, many people who came to Dali for many years left Dali during the epidemic. Doug, a media person, said that at present, he is going to sell his house in Dali and go to Kunming to seek new development.