What majors does Huashang College of Guangdong University of Business have?

Undergraduate Major Introduction

Department of Accounting

Accounting Major (Certified Accountant)

[Cultivation Objectives] Cultivate students with solid economic skills Intermediate and senior professionals with theoretical foundations in management, law and financial management, systematic mastery of accounting knowledge and professional skills, high foreign language proficiency and the ability to use computer information systems to handle professional accounting operations.

[Main Courses] Advanced Mathematics, College English, Fundamentals of Computer Applications, Computer Application Information Systems, Management, Microeconomics, Macroeconomics, Elementary Financial Accounting, Intermediate Financial Accounting, Advanced Financial Accounting Science, financial management, cost management accounting, statistics, auditing, international trade, accounting information systems, accounting professional comprehensive experimental courses, asset evaluation, etc.

[Employment Direction] Engage in accounting, auditing and financial management work in enterprises, institutions and government departments.

Financial Management Major

[Training Objectives] Cultivate students with a solid theoretical foundation in economics, management and financial management, systematic mastery of accounting and financial management knowledge and professional skills, and high level of foreign language skills Intermediate and senior professionals with proficiency and ability to use computer information systems to handle professional accounting operations.

[Main courses] Advanced mathematics, college English, computer application foundation, management, microeconomics, macroeconomics, elementary financial accounting, intermediate financial accounting, advanced financial accounting, financial management, Cost management accounting, auditing, international trade, accounting information systems, commercial bank operation and management, asset evaluation, capital market operations, securities investment, etc.

[Employment Direction] Engage in financial management and financial management in enterprises, institutions and government departments.

Department of Economics

International Economics and Trade Major

[Training Objectives] Cultivate the basic principles of economics, master the basic knowledge and skills of international trade, and understand Comprehensive and applied senior professionals who understand the development status of China's foreign trade and contemporary international economic and trade, understand the foreign trade status of major countries and regions, and engage in international economic and trade business, management, research, teaching and scientific research.

[Main Courses] Microeconomics, Macroeconomics, Accounting, Financial Management, Management Information Systems, International Finance, Statistics, Monetary and Banking, Finance, Econometrics, Economic Law, Electronics Business, international economic cooperation, international trade, international trade practice, international commercial law, international settlement, world economy, English correspondence for foreign trade, introduction to China's foreign trade, international marketing, etc.

[Employment Direction] Engage in foreign trade and economics in foreign-related economic departments, including various foreign trade institutions, foreign offices, foreign-related financial institutions, foreign-funded enterprises, foreign trade companies, multinational enterprises, international cooperation companies, etc. International economic cooperation work; engaged in teaching and scientific research in colleges and universities and research institutions.

International Business Major

[Cultivation Objectives] Cultivate students with a modern and open consciousness, familiar with WTO rules and cultural and economic backgrounds of various countries around the world, understand the laws of contemporary international business activities, and master international economic and trade professional knowledge and Comprehensive and applied senior professionals who have international business operation capabilities, are familiar with computers and English, possess international marketing professional knowledge and skills, and can engage in marketing research, marketing planning and promotional activities in the international market.

[Main Courses] Microeconomics, Macroeconomics, Marketing, International Marketing, Accounting, Financial Management, Management Information Systems, International Finance, Statistics, Money and Banking, Finance, Econometrics, economic law, e-commerce, international trade, international trade practice, international business law, international taxation, international business management, world economy, international business negotiation, industrial organization theory, economic and trade English writing, BEC Business English (intermediate), etc.

[Employment Direction] Engage in international business, foreign-related economic sectors, including various foreign trade institutions, foreign offices, foreign-related financial institutions, foreign-funded enterprises, foreign trade companies, multinational enterprises, international cooperation companies, etc. International marketing planning, international market development, foreign business agency, etc.; engaged in teaching and scientific research in colleges and universities and research institutions.

Statistics Major

[Training Objectives] Cultivate students with good literacy in mathematics and economics, master the basic theories and methods of statistics, be proficient in statistical knowledge and statistical software analysis, and have strong Senior application-oriented talents with practical ability and innovative ability.

[Main courses] College English, mathematical methodology, management, financial management, accounting, finance, socialist economic theory, microeconomics, macroeconomics, econometrics, advanced mathematics, probability On mathematical statistics, statistics, national economic statistics, multivariate statistical analysis, sample surveys, data processing technology and SPSS, financial statistics, time series analysis, etc.

[Employment Direction] Engage in statistics and data analysis in government departments, enterprises and institutions; engage in asset assessment, risk management, etc. in financial institutions and insurance companies.

Department of Business Management

Logistics Management Major

[Cultivation Objectives] To cultivate solid knowledge of economic theory and management theory, and to systematically understand and master modern logistics at home and abroad. They are senior application-oriented professionals with high levels of foreign languages ??and computer application, as well as basic knowledge of logistics management and practical operation models.

[Main Courses] College English, College Chinese, Advanced Mathematics, Fundamentals of Computer Applications, Microeconomics, Macroeconomics, Management, Statistics, Financial Management, China’s Tax System, Economic Law, International Trade, Retailing, logistics, production and operation management, international logistics, supply chain management, procurement management, warehousing management, strategic management, logistics cost management, logistics technology, business process management, management information system, e-commerce, distribution and distribution center, Transportation science, logistics system analysis and design, third-party logistics.

[Employment Direction] Engage in logistics management, warehousing management, transportation management, supply chain management, etc. in the logistics industry, various industrial and commercial enterprises, and multinational companies. You can also engage in material purchasing and sales, and operation management in enterprises and institutions. Work.

Marketing Major

[Cultivation Objectives] Cultivate students with a solid theoretical foundation of economics and business administration, systematically master the basic knowledge and basic skills of modern marketing; have high foreign language proficiency , senior application professionals with computer application level.

[Main Courses] College Chinese, College English, Advanced Mathematics, Fundamentals of Computer Applications, Microeconomics, Macroeconomics, Management, Statistics, Marketing, Financial Management, Economic Law, International Trade , Market research, production and operation management, consumer behavior, distribution channel management, strategic management, integrated marketing communications, service marketing, CI theory and application, sales management, public relations, retailing, management information systems, E-commerce, Internet marketing.

[Employment Direction] Engage in marketing research, product and market development, sales management, marketing planning, and international market development in various public institutions, government departments, and industrial and commercial enterprises.

Marketing Major (Business Planning and Management)

[Cultivation Objectives] Cultivate a solid theoretical foundation in economics and business administration, and systematically master the basic knowledge and basic skills of modern marketing ; Senior application-oriented business planning professionals with high levels of foreign language and computer application, and both ability and political integrity.

[Main Courses] College Chinese, College English, Advanced Mathematics, Fundamentals of Computer Applications, Microeconomics, Macroeconomics, Management, Statistics, Marketing, Financial Management, Management Information Systems, Market Marketing research, consumer behavior, strategic management, creative thinking and design, sociology, project planning and application, corporate resource development planning, advertising planning, planning reports and program writing, etc.

[Employment Direction] Engage in marketing research, strategic development, project planning, market expansion, brand management, sales planning, project management, business management, etc. in various public institutions, government departments and industrial and commercial enterprises.

Human Resource Management Major

[Cultivation Objectives] Cultivate solid theoretical knowledge of human resources management and high organizational, coordination and cross-cultural management capabilities, with high foreign language, Senior application-oriented professionals with computer application level.

[Main Courses] College Chinese, College English, Advanced Mathematics, Fundamentals of Computer Applications, Microeconomics, Macroeconomics, Management, Statistics, Financial Management, Chinese Tax System, Economic Law, Organizational Behavior , job analysis, labor relations and labor law, labor economics, human resource management, human resource management professional comprehensive experimental course, salary management, employee quality assessment, personnel administration, organizational culture, human resource planning, leadership, performance management, Investment in human resources.

[Employment direction] Engage in human resource development and management in enterprises, institutions and government departments.

Department of Administrative Management

Administrative Management Major

[Cultivation Objectives] To cultivate solid theoretical knowledge of administrative management and strong coordination and planning of social and economic activities Senior application-oriented professionals with social research and information processing abilities, language expression abilities, social interpersonal communication and coordination abilities, and high levels of foreign languages ??and computer application.

[Main Courses] College Chinese, College English, Advanced Mathematics, Fundamentals of Computer Applications, Microeconomics, Macroeconomics, Management, Statistics, Financial Management, Economic Law, Organizational Behavior, Political Science , Public Policy, Public Human Resources Management, Leadership Science, Administrative Management, E-Government, Contemporary Chinese Government and Politics, National Civil Service System, Management Secretarial, Public Management, Municipal Science, Administrative Management Case analysis, administrative law and administrative litigation law, government public relations, personnel psychology, government economics, official document writing and processing.

[Employment direction] Engage in administrative work in enterprises, institutions and government departments.

Public Service Management Major

[Cultivation Objectives] Cultivate solid theoretical knowledge of public service management, with strong planning, organization, decision-making, communication and coordination and other abilities, and are senior application-oriented professionals with high levels of foreign languages ??and computer application.

[Main Courses] College Chinese, College English, Advanced Mathematics, Fundamentals of Computer Applications, Fundamentals of Economics, Management, Statistics, Junior Accounting, Managerial Economics, Political Economics, Managerial Psychology, Corporate Finance, Public Relations, Human Resources Development and Management, Social Survey Principles and Methods, Corporate Human Resources Management, Corporate Policy, Public Relations of Public Departments , Administrative Management, Management Secretarial, Public Affairs Management, Municipal Science, Contemporary Chinese Government and Politics, Public Organization, Public Management, Management Information Systems, E-Government.

[Employment direction] Engage in relevant management work in public institutions management departments, party and government agencies, scientific research institutes, and large enterprises.

Department of Tourism Management

Tourism Management Major (Hotel Management)

[Training Objectives] Cultivate a systematic grasp of the basic theories and practices of tourism and hotel management and relevant knowledge, and understand relevant laws and regulations; senior application-oriented professionals with high levels of foreign languages ??and computer application, good language expression skills and strong public relations coordination capabilities.

[Main Courses] College English, College Chinese, Advanced Mathematics, Fundamentals of Computer Applications, Microeconomics, Macroeconomics, Management, Tourism, Tourism Psychology, Tourism Economics, Tourism Public Affairs** *Relationship studies, hotel operation and management, hotel front desk and guest room management, hotel property management, tourism marketing, tourism human resources management, tourism English, Japanese, tourism resource development and management, travel agency operation and management, tourism service management, tourism enterprise financial management , tourism policies and regulations.

[Employment Direction] Engage in tourism management, hotel management, tour guide, etc. in tourism administrative departments, hotels, tourist attractions and other enterprises and institutions and related departments.

Department of Information Engineering

Information Management and Information Systems Major

[Training Objectives] To cultivate students with comprehensive qualities and complete knowledge structure that adapt to the needs of social and economic development. Comprehensive talents who master computer science and technology, information system analysis and design methods, and have strong practical ability and innovative awareness.

[Main courses] Advanced mathematics, microeconomics, macroeconomics, management, accounting, financial management, marketing, programming, data structure, database principles, operating system, management information system , Information system analysis and design, object-oriented programming, computer networks, IT project management, information security, and e-commerce.

[Employment Direction] Engage in the research, development, maintenance and management of information systems and scientific research in governments, enterprises and institutions, customs, banks, software or consulting companies, etc.

Computer Science and Technology

[Cultivation Objectives] Cultivate good scientific qualities and systematically master the basics of computer science and technology, including computer hardware, software engineering, computer networks and their applications. On the basis of theory, basic knowledge and basic skills, students must have good scientific literacy and be able to engage in the development and maintenance of computer software and hardware systems and computer networks in scientific research institutions, education departments, enterprises, undertakings, technology and administrative departments and other units. Application-oriented technical talents in design and application, engineering management, system analysis and information processing.

[Main courses] Introduction to computers, computer hardware basics, programming languages, discrete mathematics, algorithms and data structures, operating systems, software engineering, database principles, professional English, computer networks, network system integration and management , network security technology, website design and management, network operating system, JAVA programming, object-oriented technology, engineering economics, new technology topics, etc. During their studies, students also participate in various internships, experiments, course design, graduation projects and other practical links.

[Employment direction] Can be engaged in the development, design and maintenance of office automation, e-commerce, information management, etc. in state agencies and institutions, finance, taxation, customs, commerce, trade and other departments and industries, or Engage in computer applications, computer network technology, Internet software development research and application in the IT industry and enterprises and institutions. You can also engage in scientific research and teaching in scientific research institutions and schools.

Department of Literature

Chinese Language and Literature Major

[Cultivation Objectives] To cultivate solid and systematic theories and knowledge of Chinese language and literature, broad cultural knowledge, and strong Senior applied Chinese language and literature professionals with excellent writing skills and social investigation skills, capable of cultural, publicity, teaching, management and other work, with a broad cultural vision and innovative ability, and good overall quality.

[Main Courses] College Chinese, Fundamentals of Computer Application, Ancient Chinese I, Ancient Chinese II, History of Chinese, Basic Writing, Marxist Literary Theory, Folk Literature, History of Foreign Literature I, History of Foreign Literature II, Stylistic Writing, Introduction to Literature I, Introduction to Literature II, Modern Chinese I, Modern Chinese II, Introduction to Linguistics, Linguistic History, History of Contemporary Chinese Literature I, History of Contemporary Chinese Literature II, Classical Chinese Philology, History of Modern Chinese Literature I, History of Modern Chinese Literature II, Literary Psychology, Selected Lectures on Western Literary Theory, Modern Secretarial Science, Modern Business Etiquette, Applied Writing, etc.

[Employment direction] Engage in editing and publishing, publicity, management, teaching and research in news and publishing departments, universities, secondary schools, scientific research institutions, party and government agencies, and public institutions, and in various enterprises ( Including foreign-funded enterprises) engaged in secretarial, management, legal, consulting, copywriting, marketing, etc.

Journalism Major

[Cultivation Objectives] Cultivate systematic theoretical knowledge and skills in editing and publishing, broad cultural and scientific knowledge, and be able to work in book publishing, news publicity and cultural education departments Senior applied editing and publishing professionals with both ability and political integrity who are engaged in business management of editing, publishing and distribution, as well as teaching and scientific research.

[Main Courses] College English, Fundamentals of Computer Applications, Introduction to Editing, Mass Communication, Public Relations, Advertising, Introduction to Journalism, Modern Chinese, Ancient Chinese, Practical Chinese Writing for Editors , Selected Readings of Chinese Literary Works from Past Dynasties, History of Chinese Editing and Publishing, History of Foreign Editing and Publishing, Library Science, Newspaper and Periodical Editing, Publishing Aesthetics and Binding Design, Book Editing, Audiovisual Electronic Publications, Modern Publishing Technology, Fundamentals of Publishing and Distribution, Publishing House Management, copyright and book foreign trade, legal basis of the book industry, proofreading and editing, radio and television studies, professional English, website planning and design, digital art, book industry e-commerce, general psychology, etc.

[Employment direction] Engage in news gathering, editing, production and journalism research in professional departments such as newspapers, magazines, radio stations, television stations, publishing houses, etc., engage in media operation and management, and work in national administration The publicity departments of government agencies, public institutions, corporate publicity or public relations departments are engaged in professional-related work.

Teaching Chinese as a Foreign Language Major

[Cultivation Objectives] To cultivate systematic Chinese language and literature, theory and knowledge of teaching Chinese as a foreign language, a high level of English application, and good cultural literacy and profound Eastern and Western cultural heritage, be familiar with and master the rules and methods of teaching Chinese as a foreign language, and be competent in various forms and levels of teaching Chinese as a foreign language, training in Chinese as a foreign language, foreign cultural exchanges, and Chinese-English bilingualism in the fields of press and publishing, enterprise management, etc. Work, a new type of senior applied talents majoring in teaching Chinese as a foreign language that adapts to the needs and development of the socialist market economy.

[Main courses] Modern Chinese, ancient Chinese, introduction to linguistics, modern Chinese vocabulary, modern language rhetoric, college English, advanced English, English writing, English listening and speaking, English translation, ancient literature, modern literature , contemporary literature, foreign literature, general introduction to Chinese culture, basic writing, applied writing, modern business etiquette, social fashion and popular culture, theories and methods of teaching Chinese as a foreign language, educational psychology, etc.

[Employment direction] Work in domestic and foreign teaching Chinese as a foreign language departments, press and publication departments, colleges and universities, secondary schools, scientific research institutions, state agencies, and enterprises and institutions such as foreign trade, foreign investment, and Sino-foreign joint ventures.

Department of Foreign Languages

English Major

[Training Objectives] Cultivate students with a solid English language foundation, extensive cultural knowledge and certain international business and management knowledge. Comprehensive, application-oriented and innovative senior English professionals with a strong foundation, broad caliber, strong ability and high quality who can skillfully use English.

[Main Courses] College Chinese, Fundamentals of Computer Application, Introduction to Contemporary Business (English), International Trade Practice (English), Introduction to Economics (English), Business Correspondence (English), Business Negotiation (English) , Introduction to Management (English), E-commerce (English), International Business Law (English), Advanced English, Chinese-English Translation, Chinese-English Interpretation, Basic English, Japanese (Second Foreign Language), English-Chinese Translation, English-Chinese Interpretation, English Extensive Reading, English speaking, English listening, English writing, English pronunciation, English grammar, American literary history and selected readings, British literary history and selected readings, English movie appreciation, overview of international relations (English), international finance (English), human resources management (English) , Organizational Behavior (English).

[Employment Direction] Use English to engage in translation, management, research, etc. in government foreign-related departments or export-oriented enterprises.

Japanese Major

[Training Objectives] To cultivate students with a solid Japanese language foundation, certain cultural knowledge and basic international business and management knowledge, and to be able to skillfully use Japanese in government foreign-related departments Or senior compound and applied Japanese professionals with solid foundation, strong ability and high quality who are engaged in translation, management and other work in export-oriented enterprises.

[Main courses] College English, Basic Computer Application, Japanese for Tourism, Japanese Economy (Japanese), Business Correspondence (Japanese), Business Negotiation (Japanese), Advanced Japanese I, Advanced Japanese II, Advanced Japanese III , Chinese-Japanese Translation, Basic Japanese I, Basic Japanese II, Basic Japanese III, Basic Japanese IV, Japanese-Chinese Translation, Japanese Extensive Reading I, Japanese Extensive Reading II, Japanese Interpretation, Japanese Spoken I, Japanese Spoken II, Japanese Spoken III, Japanese listening I, Japanese listening II, Japanese listening III, Japanese listening IV, Japanese simultaneous interpretation, Japanese writing I, Japanese writing II, English (second foreign language) I, English (second foreign language) II, English (second foreign language) III, English (second foreign language) IV, overview of Japan, Japanese corporate culture, history of Japanese literature, selected readings of Japanese literary works, introduction to Japanese, etc.

[Employment direction] Use Japanese to engage in translation and translation in government foreign-related departments or export-oriented enterprises. Management and other work

Art Department

Advertising (advertising design and planning direction)

[Cultivation Objectives] Cultivate a foundation in advertising, management and planning, and possess Application-oriented senior professionals with strong capabilities in advertising design, copywriting, media operations, advertising management and event planning.

[Main courses] Introduction to communication, introduction to advertising, history of advertising, advertising copywriting, layout design, computer-aided design, film and television advertising creation, advertising planning and creativity, advertising photography, graphic advertising design, film and television Advertising editing and production, film and television advertising music language analysis, brand advertising planning and design, marketing and planning, title design, advertising creativity and cases, large-scale event creative planning, etc.

[Employment Direction] Engage in advertising design planning and advertising operation and management in various comprehensive news media organizations, advertising companies, design companies, enterprises and institutions and other industries.

Art Design Major (Visual Communication Design Direction)

[Cultivation Objectives] Cultivate design talents with comprehensive qualities in visual communication, who can master international cutting-edge visual communication design concepts and visual communication design techniques The latest development trend, application-oriented senior professionals with strong design capabilities.

[Main courses] Creative thinking, composition research, graphic design, photography basics, computer-aided design, market research and analysis, layout design, film and television advertising creation, advertising copywriting, logo design, poster and poster design, Graphic advertising design, book binding, online advertising design, brand visual design, CI design, display design, large-scale event creative planning, etc.

[Employment Direction] Engage in creative design and other work in various comprehensive advertising companies, design companies, advertising management departments of enterprises and institutions, as well as in the exhibition industry, market research and information consulting industries.

Art Design Major (Environmental Art Design Direction)

[Cultivation Objective] Cultivate professionals with environmental art design and creativity who can engage in environmental planning engineering, garden planning and design, and garden landscape Application-oriented senior professionals in design and interior decoration design.

[Main courses] Composition research, graphic design, creative thinking, interior design methods and expression techniques, architectural structure and decorative construction technology, decorative materials and applications, computer-aided design, furniture design and furnishings, lighting design , office space design, 3DMax-architectural tour animation, display design, model production, home space design, commercial environment design, square landscape design, garden design, architectural landscape design, urban planning and design, etc.

[Employment Direction] Engage in environmental art design and planning in various comprehensive decoration companies, display companies, advertising companies, urban planning, garden planning, architectural design institutes, etc.

Art Design Major (Industrial Design Direction)

[Training Objectives] This major direction cultivates students with theoretical knowledge related to industrial design, strong practical ability, adapted to the current new trend of industrial design development, and able to engage in product design and development, Research expertise.

[Main courses] Introduction to design, graphic semiotics, professional expression techniques, material technology, display design, engineering graphics, design psychology, model making, ergonomics, computer-aided design, products Design principles, product improvement design, system design, design management, etc.

[Employment Direction] You can engage in product design, development and research in design companies and other enterprises and institutions, as well as product design education and other related work.

Animation Major (Film and Television Animation Design Direction)

[Cultivation Objectives] Cultivate solid film and television animation creative and modeling abilities, master the basic rules of animation creation, and have the ability to engage in animation creativity and Senior professionals with the ability to create original paintings and comics.

[Main courses] Introduction to animation, basics of animation modeling, animation character design, storyboard scripts, history of Chinese and foreign animation, animation advertising design, animation creation and planning, comic creation, and research on animation masters.

[Employment direction] Engage in animation design in various film and television animation production and television media industries, Internet interactive entertainment fields such as games and online animations, mobile entertainment terminal fields, advertising production and packaging and advertising communication companies, etc. work.

Animation major (digital imaging art design direction)

[Cultivation objectives] Cultivate professional skills in digital imaging production, have independent planning and innovation awareness, and be able to develop in step with the information age. Application-oriented senior professionals suitable for digital imaging art work.

[Main courses] World film history, film and television literary creation, audio-visual language, photography basics, camera basics, non-linear editing, digital image synthesis, TV title production, short film production.

[Employment Direction] Engage in professional work in TV column production and other film and television production units, advertising companies, publicity departments of public institutions or corporate units, computer and video entertainment product development companies, TV stations and newspapers, etc.

There are also specialist majors. Please visit the reference website for details.