The reform of tourism management system, how to realize the integrated development of culture and tourism in the future.

With the rise of mass tourism and the vigorous promotion of global tourism, people's demand for tourism quality is constantly improving, and cultural tourism is increasingly favored. More and more people go out of their homes to experience the colorful and distinctive cultures of various places. How to integrate culture and tourism? Forward-looking Industrial Research Institute put forward the following suggestions through investigation:

1, based on reality, effectively strengthen the leading role of planning. Planning is the key to the integration of culture and tourism. It is necessary to profoundly grasp the principles and policies, combine the new era, new stage and new requirements of tourism development, highlight foresight and practicality, formulate a special plan for the integration of culture and tourism, further highlight the unique cultural and regional resource endowment, and provide more scientific and feasible guidance for the integration and development of culture and tourism.

2. Dig deep into cultural tourism resources. The integrated development of culture and tourism is not a simple superposition and rigid pairing. Only by choosing those cultural resources that have market value and glow in the tourism industry can we really promote the organic integration of culture and tourism.

3. Innovate ideas and create personalized cultural tourism brands. Brand is the business card of cultural tourism. It is necessary to build a number of attractive, influential and competitive cultural tourism brands, so that cultural tourism has a more distinctive overall taste and overall image.

4. Relying on resources, actively develop cultural tourism commodities. Develop marketable characteristic cultural tourism products, enhance the overall cultural image of tourism and increase the added value of tourism.