The content of tourism theme positioning mainly includes three parts.

The three elements of tourism theme image positioning include ACD.

A. Subject personality B. Design style C. Communication mode D. Audience cognition?

Related knowledge points: examination source: analysis ACD. ?

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Tourism is an industry that relies on tourism resources and facilities to attract and receive tourists and provide them with services such as transportation, sightseeing, accommodation, catering and entertainment.

1, Introduction

Tourism, known internationally as tourism industry, is a comprehensive industry that relies on tourism resources and facilities to attract or receive tourists and provide them with transportation, sightseeing, accommodation, catering, shopping and entertainment.

Tourism business consists of three parts: tourism, transportation and passenger transport, and accommodation represented by hotels. They are the three pillars of tourism.

Tourism is a "sunrise industry" with strong comprehensiveness, multi-level and full functions, and it is also one of the richest industries in the world today.

2. Definition

Tourism is an industry that provides tourists with sightseeing services based on tourism resources and facilities. Also known as smokeless industry and invisible trade.

In a narrow sense, tourism in China mainly refers to travel agencies, hotels, travel companies and tourism enterprises that specialize in selling tourism commodities.

Tourism in a broad sense includes all walks of life related to tourism, in addition to departments specializing in tourism business. As a new and advanced form of social consumption, tourism often organically combines material life consumption with cultural life consumption.

3. Significance

There are academic needs and practical needs for the definition of tourism: research needs: the research of a discipline first needs to have a standard definition of the research content of this discipline, and establish the research object and content under the limitation of the definition.

The need of practice: there is a unified caliber to measure the social, economic and environmental impact of tourism economic activities on local, national and global. Therefore, it is an essential prerequisite to establish the consistency and comparability of statistical data between regions, and there must be a unified standard to obtain these data.

Step 4: ingredients

Tourism resources, tourism facilities and tourism services are the three major elements for the survival and development of tourism.

Tourism resources, including natural scenery, historical sites, revolutionary sites, construction achievements, ethnic customs and so on. , are attractive ability to operate tourism.

Tourist facilities, including tourist transportation facilities, tourist accommodation facilities, tourist catering facilities, tourist amusement facilities, etc. ;

Tourism service, including all kinds of labor service and management behavior, is the reception capacity of tourism management.